The condom market - Spain

The global condom market, estimated at $8.7 billion by 2020, is experiencing substantial growth, driven especially by increased demand from Asian countries. Spain, however, shows a divergent trend with a notable decline in condom use, especially among the younger generations, resulting in a 30% drop in consumption. The Spanish market is largely dominated by two major brands, Durex and Control, with innovative product variations, such as ribbed and extra-thin condoms, that enhance the sexual experience. Despite this, the country has seen a significant increase in sexually transmitted diseases. In terms of trade, Spanish condom imports increased by almost 50%, with a strong dependence on condoms from Thailand, China and Malaysia.

The COVID-19 pandemic spurred an increase in sexual activity: specifically in Spain, condom sales grew by 99% from January to April 2020, the highest in Europe. However, disruptions such as the temporary closure of Malaysian manufacturer Karex hinted at a potential global supply shortage. With market dynamics influenced by several factors, including public health initiatives and evolving consumer preferences, the condom industry continues to navigate through a mix of growth opportunities and challenges.

Trends in the Spanish condom market

In the recent past, Spain has experienced notable trends within its condom market, largely characterized by consumption dynamics among different demographic groups and the impact of health campaigns and government initiatives. The male condom remains highly prevalent, dominating nearly 60% of the contraceptive market. Despite its significant uptake, a decline in condom use has been observed over the years, largely attributed to the changing attitudes of younger generations towards contraception and protection. In particular, in the Spanish market there was a 30% drop in condom use, from between 15 and 20 million condoms used to approximately 10 to 15 million a decade later.

This change has an impact on understanding the consumption behavior of different age groups, with those under 25 years of age showing decreasing rates of use. In contrast, older demographic groups use alternative contraceptive methods or none at all. Parallel to this decline in condom use is the alarming increase in sexually transmitted diseases, which rose by a staggering 40%. Interestingly, within this decline, online retail has grown, highlighting the shift in shopping habits towards digital platforms. Despite these changes, the Spanish market is still dominated primarily by two brands, Durex and Control, which together accounted for virtually all of the market share in previous years. The economic implications are also significant, as the valuation of the Spanish condom market experienced a decline in line with the reduction in usage, falling from an estimated value of between €95 million and €100 million to between €70 million and €75 million. Furthermore, import-export dynamics shed light on Spain's dependence on Asian countries for condom production, importing predominantly from Thailand, China and Malaysia. Despite the overall decline in traditional retail trade, the Spanish condom market was not fully protected from pandemic-induced trends. During the initial Covid-19 closures, Spain experienced a dramatic rebound in condom sales, suggesting the existence of nuanced consumption patterns in times of health crisis.

In summary, the Spanish condom market presents a complex picture, intertwined with social values, health awareness, economic factors and evolving consumer behaviors. The overall decline in popularity among young people, coupled with the continued prominence of leading brands, frames the current state of the Spanish condom market.

Key Players Shaping the Condom Market Landscape

The condom market, while offering a wide range of contraceptive and STI protection products, is dominated by two major brands, Durex and Control. These two companies have established themselves as market leaders and have won a significant share of consumer preferences and loyalty thanks to their wide range of products and their strategic positioning in the market.

• Durex: synonymous with reliability and innovation

Durex, owned by Reckitt Benckiser, is not only a leading name in the Spanish market, but is also recognized worldwide as synonymous with high-quality condoms. With a history dating back to 1915, Durex has grown from a small London company to a brand that today is synonymous with safe sex and innovation. The brand has always been at the forefront of product development, offering a variety of condoms that meet different consumer needs, from ultra-thin condoms to flavored condoms. Durex's emphasis on research and development has enabled it to introduce products that enhance the sexual experience without compromising safety, making it the brand of choice for consumers around the world.

• Control - Mastering the Art of Consumer Satisfaction

Artsana Group's Control is another heavyweight in the Spanish condom market. Although it lags behind Durex in terms of market share, the brand has carved out an important niche for itself. Control has been able to win over consumers with its commitment to quality and a wide range of products that aim to enhance the intimacy of sexual experiences. From textured condoms that aim to enhance sensations to special lubricated variants that promise prolonged performance, Control has a specific range of products designed to meet the dynamic preferences of its customers.

Both Durex and Control have not only dominated the shelves of pharmacies and supermarkets, but have also carved out a dominant presence on the Internet, further consolidating their positions as market leaders. Thanks to their broad product ranges and consistent brand messaging, these companies have managed to remain relevant and desirable, addressing the needs and concerns of a diverse consumer base. As the market continues to grow and evolve, the dominant position of Durex and Control is a testament to their ability to adapt and innovate in an industry closely tied to changing public attitudes toward sexual health and pleasure. Thanks to their commitment to quality, safety and consumer satisfaction, these brands remain firmly at the forefront of the condom industry.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 01/02/2021

Summary and extracts

List of charts presented in this market study

• Condom trade balance
• Main origins of condom imports
• Spanish condom export destinations
• Evolution of the global condom market
• Top 10 condom exporters in the world
• Top 10 largest condom importers in the world
• Age of first sexual intercourse
• have they been unfaithful?
• Preferred time for Spaniards to have sexual intercourse
• Planning of sexual relations in Spain
• Common sexual practices other than vaginal penetration in Spain
• Condom use with a non-regular partner
• have you ever felt pressured not to use condoms?
• Condom use in Spain
• Most used contraceptive methods in Spain
• Age-related condom use
• Condom use in Spain
• Reasons for not using condoms in Spain
• Condom use according to nationality
• Condom use according to household income
• Condom use according to the Couple's situation
• Autonomous Communities where condom use is highest and lowest
• Average price of condoms by brand
• Average price of condoms according to distribution channel
• Value of the condom market in Spain
• Durex market shares worldwide
• Distribution market shares in Spain
• STIs diagnosed in Spain
• Men, more affected than women
• Young Spaniards who do not know the health status of the person they are sleeping with
• Young Spaniards who would have a sexual relationship with a person with an STI