The condom market - United States

1.1 Definition and presentation

The condom is a means of mechanical contraception as well as a means of protection against sexually transmitted infections. It offers products both for males and females and it is manufactured either in latex, which is the sap of the rubber tree, or in polyurethane obtained from petroleum derivatives.

The global condom market is in full growth and is expected to remain so in the coming years. But this dynamism highly depends on regions, where developing nations are leading demand growth. Several factors contribute to this trend; governments are raising initiatives and increasing investment in condom provision, advertisement is becoming more efficient through social media, and the supply of products is innovative.

The US market is projected to demonstrate strong growth in light of increased reluctance to use contraceptive pills. Essentially, condoms will come to cannibalize on contraceptive pill sales as the public becomes aware of its potentially harmful side effects. Moreover, the increased advertisement of condoms to increase awareness will also fuel growth. [TSR]

The main market players in the US include Trojan Condoms and Life Styles, and Church & Dwight Co.

Trends in the sector includes more complex product offerings designed to stimulate the sexual experience, in addition to fulfilling its health and hygiene role. Innovation plays a key role, as does the development of an ever-increasing supply upscale. For example, there are ribbed condoms, micro beaded, with heating effects, or giving the feeling of not being worn etc. Moreover, Forbes emphasizes the rise of luxury condoms.