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Summary of our market study
The French champagne market is estimated at around €2.5 billion in 2023.
In 2020, the champagne market faced significant challenges due to the COVID-19 pandemic. Worldwide volume sales fell by 18%.
In 2024, they reached 300 million 75 cl bottles sold, for a total of €6.4 billion. 57% of sales are exported.
France is the world's leading consumer of champagne, with around 130 million bottles in 2023.
Alcohol consumption in France is in structural decline, with annual per capita consumption of 10.38 liters in 2020. Champagne consumption is moving towards high-end products.
The Champagne appellation is strictly regulated to guarantee product quality and authenticity.
Champagne consumption trends in France
Champagne occupies a special place due to its historical and cultural importance. France will account for 43% of champagne consumption by volume in 20203.
The majority of consumers are aged over 50. Men are more likely to drink champagne than women.
Champagne brut dominates, with over 85% of consumption by volume and value. Rosé and demi-sec variants account for 15% of consumption. The French market is moving upmarket.
Moët & Chandon tops the list of consumer preferences, followed by Nicolas Feuillatte.
The champagne industry faces competition from cheaper sparkling wines, imports of which rose by 50% between 1015 and 2020.
Champagne market players
- LVMH (Moët Hennessy Louis Vuitton): LVMH is a titan of the champagne industry, with a portfolio that includes some of the most prestigious and sought-after brands, Moët & Chandon, Veuve Clicquot, Dom Pérignon, Krug and Ruinart.
- Nicolas Feuillatte: This cooperative brand has made significant inroads into the French market. Founded in 1976, Nicolas Feuillatte has made a name for itself thanks to its accessible luxury positioning.
- Vranken-Pommery Monopole: Another well-established major player.
- Champagne Taittinger: With its family roots and attachment to tradition, Champagne Taittinger is another key player in maintaining the prestige of Champagne.
- Champagne Bollinger: Known for its robust, complex champagnes, Bollinger's iconic status and association with British secret agent James Bond have only enhanced its image of sophistication and art de vivre.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Champagne is a product made from grapes grown in the Champagne region of France. the grapes used are very specific like Pinot Noir, Pinot Meunier and Chardonnay. These grapes are fermented to obtain a wine that contains about 9% alcohol by volume. Champagne belongs to the category of sparkling wines and is strictly regulated by the Comité Champagne de France.
Various countries may produce sparkling wines similar to champagne, but none can be sold or labeled as champagne. All champagne is sparkling wine, but not all sparkling wine is champagne, as grapes grown under the rules of the appellation are only allowed to make champagne.
France is historically the world's leading consumer of champagne; nevertheless, for the first time in 2018, international Champagne exports exceeded shipments to the French territory. However, the health crisis had an immediate effect on champagne sales in France and internationally, which saw a sharp decline in volume in 2020.
List of charts presented in this market study
- Evolution of champagne shipments
- Breakdown of champagne shipments, in volume
- Breakdown of champagne shipments, in value
- Sales of champagne in France
- Frequency of champagne consumption
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Latest news
Intermarché, Auchan and Casino launch central purchasing group with Aura Retail - 25/09/2024
- 1. Completion of an alliance initially announced in April with a planned ten-year term between Intermarché, Auchan, and Casino (including Monoprix, Franprix), which are respectively France's 3rd, 5th and 7th largest food retailers.
- 2. Aura Retail will be organized into five separate entities, two of which will be based outside France. Main activities include the management of three central purchasing units for foodstuffs, run by Intermarché, with two locations in Massy.
- 3. One will operate synergies for nearly 200 national brand manufacturers, and another will aim to improve market access for European food manufacturers.
- 4. Aura Retail International Food Services, based in Brussels, will negotiate with major multinational industrial groups and offer synergies in several European countries (Portugal, Spain, France, Belgium, Luxembourg, Poland, Romania and Hungary).
- 5. Purchases of national-brand non-food products will be managed by entities run by Auchan, including Aura Retail Achats Non Alimentaires based in Villeneuve-d'Ascq, and Aura Retail International Non-Food Services located in Luxembourg.
- 6. France's 4th-largest retailer, Coopérative U, wished to withdraw from the Everest European center, but had no official comment.
Agromousquetaires: how Intermarché plans to sharpen its industrial focus - 27/06/2024
- - 4.7 billion euros: industrial sales in 2023
- - 54 plants.
- - 20 logistics sites.
- - 11,000 employees.
- - 40% of Intermarché and Netto private labels are manufactured by Agromousquetaires plants.
- - 15,000 agricultural partners.
- - 200 sailors and 15 ships.
- - 12 supply chains, including beef, processed products, pork, charcuterie, milk, and more.
Food: Intermarché turns its 56 plants to fresh produce and vegetables - 10/06/2024
- Agromousquetaires is France's fourth or fifth-largest agrifood group, focusing on beef and pork with its slaughterhouses.
- 56 plants and sales of 4.7 billion euros, up 7% year-on-year,
- The group owns the last French diaper factory.
- The industrial division produces 75% for Intermarché's own brands (Monique Ranou charcuterie, Jean Rozé meat, Pâturages dairy products, etc.).
- The fishing fleet, the largest in France with 15 boats
How Intermarché intends to achieve a 20% market share - 16/05/2024
- - Reopening of 35 supermarkets under the Intermarché or Netto banners
- - Number of supermarkets and hypermarkets acquired from Casino in the southeast: 65 supermarkets, 10 hypermarkets
- - Number of supermarkets and hypermarkets acquired from Casino in Rhône-Alpes: 56 supermarkets, 4 hypermarkets
- - Current Intermarché market share in 2023: 16.7
- - Intermarché short-term target market share: 18.5
- - Intermarché's medium-term target market share: around 20%
- - Total number of outlets to be transformed: 294, comprising 257 supermarkets and 37 hypermarkets
- - Number of integrated ex-Casino employees: 10,000
Thierry Cotillard (Les Mousquetaires): "We want to become invulnerable" - 29/02/2024
- - 300 integrated Casino stores and 10,000 employees
- - Group sales of €52.9 billion in 2023 (including fuel), up 7.8%
- - Group sales of €39.9 billion in 2023 (excluding fuels), up 10%
- - Intermarché sales of €28.8 bn (excluding fuels), up 8.8%
- - Netto sales of €1.6 billion (excluding fuels), up 15.7%
- - Agromousquetaires sales up 7% to €4.7 billion
- - Sales of €3.4 bn for the DIY division (Bricomarché, Bricorama, Brico Cash, Tridôme, Bricoprivé.com and Racetools), stable
- - Sales of €359m for mobility banners (Roady, Rapid Pare-Brise), up 4.3% (including fuel)
How Intermarché plans to transform 350 Casino stores - 09/01/2024
- 3000 associate members
- A total of 350 stores that have or will switch to the Intermarché and Netto banners
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