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Summary of our market study
The French market for new and used cars is worth around €140 billion.
In 2023, the French car market will total 1.8 million vehicles, close to the 1975 figure.
The used vehicle market has held up well, with sales declining by just 4.5% from 2019, then rising by 8.2% between 2020 and 2021.
The electric vehicle segment has seen a sharp rise, with sales in France increasing by around 160% from 2019 to 2020, and by 46% in 2021. This trend is supported by the European Parliament's decision to ban the sale of new petrol and diesel vehicles in 2035.
The French market has managed to recover slightly in 2021, but is still struggling to return to pre-crisis levels.
The changing landscape of the French automotive market
The French automotive market continues to be dominated by domestic manufacturers, with a notable increase in the adoption of hybrid and electric vehicles.
After a sharp fall in 2020 due to the health crisis, there was a slight rebound, but sales remained below pre-crisis levels.
Used car sales account for around 80% of total car sales.
The European Parliament has voted to ban the sale of gasoline- and diesel-powered vehicles by 2035.
Electric and hybrid vehicles are expected to conquer almost a third of the market by 2025.
Despite a strong inclination towards electric options, customers are hesitant due to the limited number of recharging stations and the high maintenance costs of electric vehicles.
French consumers prefer local manufacturers such as Peugeot, Citroën and Renault.
the changing landscape of the French automotive market: Key industry players
- The Stellantis Group: A global group resulting from the merger of Groupe PSA and Fiat Chrysler Automobiles, Stellantis is a major player in the automotive industry
- Renault Group and its subsidiary Dacia,
- Tesla, Inc
- Toyota
Car dealership groups:
- Emil Frey, Gueudet, Cosmobolis, Dubreuil, Sopifel, Bodemer, Jean Lain Automobile, Lamirault, RMC, Cobredia, Mary, Eden Auto, Chopard, Bernard, Neubauer
Online used car sales
- Aramis, Spoticar, Autohero, La Centrale, Crazy, Autosphère, Reezocar
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Automobile dealerships are one of the many types of businesses that exist today for the purchase or resale of motor vehicles. They may be independent of automakers, but in most cases they are linked to certain automakers by purchase and sales contracts, which are rarely exclusive. The major French and foreign brands have all developed their own distribution networks, through which they sell their own-brand cars. Dealerships can sell both new and used vehicles. Indeed, the pre-owned segment is crucial, since around 80% of all car sales involve used vehicles.
Dealers are the so-called classic sales channel, and despite intensifying competition due to the emergence of certain segments such as online sales, they still manage to hold their own. In particular, dealers benefit from the historical image of the brands they represent, which helps build customer loyalty. This is also beneficial for non-expert customers, who tend to relate to the image that these brands have managed to establish over the years.
Despite the low level of presence in France today, the market for electric vehicles is booming, and is expected to account for almost a third of the market by 2025. Production processes are becoming less costly and increasingly organized so that vehicles can be distributed more quickly. This trend could accelerate with the European Parliament's vote on June 8, 2022, to ban the sale of gasoline and diesel-powered vehicles by 2035.
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the car dealership market | France
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