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1 Synthèse du marché
1.1 Introduction
The botargo market is a specialized sector in the trade and production of a prized fish product. Botargo, also known as"caviar of the Mediterranean," is obtained by processing and drying fish eggs, particularly tuna and mullet. This product is widely used in cooking to enrich salads, pasta, risottos and many other culinary preparations.
- Tuna Bottarga: is the least valuable, its color often ranging from light pink to brownish.
- Bottarga di Muggine (mullet roe): is the most valuable and expensive and has an amber-gold color.
Bottarga is produced only in certain areas of the Italian peninsula: in Sardinia, Sicily, Tuscany and Calabria. Its history is difficult to reconstruct; the term "bottarga" comes from the Arabic "batārikh" meaning "salted fish eggs." The Arabs contributed to the spread of various culinary techniques in the Mediterranean, but they are not considered the creators of this specialty. In fact, the discovery of botargo dates back some 3,000 years, when the Phoenicians shared with the Sardinian peoples the techniques of salting and drying mullet eggs. Later, thanks to the Arabs, bottarga became known worldwide.[Saporideisassi]
Sardinia certainly represents an area of excellence for botargo production. In2023, the company Le Mareviglie from Cagliari received prestigious first prize in the category "fish companies" from theItaly Food Awards 2023. The jury of experts recognized the company's production of the highest quality mullet and tuna roe.[Foodmakers]
According to Tastewise, social conversations about Bottarga have declined by -80.2% in the past year, only 0.1% of restaurants offer Bottarga on their menus, and the fastest growing consumer need for Bottarga is its use as a snack.
This study focuses on the bottarga market in Italy and provides a detailed overview of the dynamics of this sector. For information on related markets, such as the fish market or the restaurant sector, please refer to the specific studies available in the Businesscoot catalog.
1.2 The global market
Fish is processed through fermentation, salting, pickling, smoking, and other chemical processes to add flavor to the fish and extend its shelf life. Increased demand for seafood among consumers because of its nutritional and health benefits, coupled with rising consumer disposable income, is fueling the growth of the global processed fish ...
1.3 The local market
Turnover
To visualize the size of the Italian botargo market, we consider the value of turnover of companies active in the processing and preservation of fish, shellfish and molluscs. Since more recent data are not available in the Istat database, values up to **** are considered. It can be seen that the ...
1.4 The foreign market
In the analysis of the foreign market, focusing on the HS commodity code, which includes fish livers, eggs and milks, an increase in exports of **.* percent from **** to **** is observed, which is higher than imports. However, there is a **.* percent decline in this trend in ****. In contrast, imports, excluding **** when a ...
1.5 Impact of the conflict between Russia and Ukraine
The conflict between Russia and Ukraine has affected global markets, including seafood products. Despite initial concerns, a survey by Altroconsumo revealed that while some products such as sunflower oil and white flour were less available, there were no significant shortage alerts. In addition, the survey showed that price increases in consumer ...
2 Analyse de la demande
2.1 Demand characteristics
in order to analyze the demand for roe in Italy, average annual household expenditure, monthly expenditure by employment status, and weekly fish consumption are considered.
Average annual expenditure
Between **** and ****, the average annual expenditure of Italian households on dried, smoked, or salted fish and seafood saw an erratic trend; in fact, ...
2.2 Demand drivers
The roe market is driven by a number of factors that have increased demand and production in recent years. The main drivers of demand are health benefits and the adoption of new environmentally friendly production techniques.
Health benefits
Buying roe offers numerous benefits, both in terms of taste and nutritional value. ...
2.3 Geographical distribution of demand
In order to highlight the geographical distribution of demand, a map was created with the average monthly expenditure of Italian households on fish and other seafood.
Southern households have the highest average monthly expenditure in the peninsula, with a value of **.** euros per month. Spending more than ** euros per month, they ...
2.4 Interest Google Trends
To visualize consumer interest in roe, a graph is proposed that presents the trend of online visits by keyword.
The numbers represent search interest relative to the highest point on the graph in relation to the region and period indicated. A value of *** indicates the highest search frequency of the term, ...
3 Structure du marché
3.1 Market structure and dynamics
Analyzing the macrosector of the fish market, it can be seen that in recent years there has been a steady growth in active fish farms, with an increase of almost ** percent from **** to ****, from *,*** to *,*** units, all falling under the activities that fall under the definition of aquaculture. From the data ...
3.2 Value Chain
The value chain in the roe market includes several stages from fishing or farming of fish (***) to production, distribution, and final sale of the product. Each stage adds specific value to the final product that arrives on consumers' tables.
Acquisition of raw materials: this stage includes fishing for mullet or tuna, ...
3.3 Distribution channels
In ****, the distribution of seafood products in Italy showed an almost equidistribution among different sales channels, including frozen, canned, smoked and fresh. The special feature of the year was the evident growth in the performance of supermarkets and free service. Percentage data on distribution show supermarkets at ** percent, hypermarkets at ** percent, ...
3.4 Main actors
4 Analyse de l'offre
4.1 Type of Offering
Botargo, both mullet and tuna, is a prized ingredient in Mediterranean cuisine, prized for its unique flavor reminiscent of the sea. Both are obtained through a process that includes salting and drying the fish's egg sacs, but they have substantial differences in taste, color, and culinary use.
Mullet roe, considered more ...
4.2 Prices
Analyzing the consumer price trend for dried, smoked or salted fish and seafood from **** to the present, there is a significant increase of **.**%. This is an interesting fact that is directly reflected in the segments that make up the market (***).
Consumer price index in dried, smoked or salted fish and seafood Italy, ...
5 Règlementation
5.1 Rules and regulations
Italian and European regulations on the botargo market include:
Regulation (***) No. ***/****: establishes specific rules on the hygiene of food of animal origin, ensuring that botargo produced and sold in the EU meets high hygiene standards. Regulation (***) No. ****/****: covers food information provided to consumers, including labeling, which for roe includes origin, list ...
6 Positionnement des acteurs
6.1 Segmentation
- GIÓ MARE S.P.A.
- Iliopesca
- Alemar
- Ittica Cabras
- Gusti Pregiati - Tharros Pesca
- Blue Marlin
- Le Mareviglie
List of charts presented in this market study
- Average monthly household expenditure on fish other seafood, breakdown by employment status
- People aged 3 years and older who consume a fish meal at least a few times a week
- Average monthly household expenditure item in dried, smoked or salted fish and seafood
- Nutritional value per 100 g of roe (tuna or mullet)
- Number of fish farms in Italy
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The bottarga market | Italy
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