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Summary of our market study
The French B&B market is valued at around €500 million.
Although they represent a sizeable share of the tourism sector, B&Bs are facing increasing competition from other forms of accommodation, notably boutique hotels and platforms such as Airbnb.
The market, mainly made up of numerous small independent operators, is characterized by an average room occupancy rate of 30% with an average price per night of around 86 euros, potentially leading to annual revenue of around 476.5 million euros.
The rules governing B&Bs are strict, with a limit of five rooms per establishment, breakfast included and the obligation to live in community with the owner.
B&Bs are now attracting customers via digital platforms.
The French B&B market: tradition and innovation
With over 25,000 establishments offering around 50,600 beds, the French B&B market has overtaken the number of traditional tourist hotels.
They attract a niche clientele looking for a personalized, authentic experience. The market caters mainly to French tourists, who account for 55% of the clientele. Leisure travelers dominate B&B stays, with short durations of one or two nights. The market also attracts foreign visitors. British, German and Belgian tourists are the most numerous.
Outside Paris, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine and Occitanie are the regions offering the most B&Bs.
B&Bs compete with budget and mid-range hotels while differentiating themselves through a unique setting, personal interaction between guest and owner, and an aura of authenticity.
The diversity of independent owners also means big differences in service quality and customer experience.
Owners tend to invest more in their properties, and offer additional services to meet guests' growing expectations.
Here are just a few examples of the large number of bed & breakfasts on offer
- La Bretonnière
- Les Botterêts
- La Sauvageonne
- Mineral Lodge
- Le Clos des Cyprès
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Summary and extracts
1 Market overview
1.1 Definition and presentation
Tourism is one of the largest sectors in France, accounting for around 7% of the national GDP, or 160 billion euros in turnover for the sector each year.
Although very important in size, the sector has not escaped disruption from new players. While bed and breakfasts had already represented a threat to the hotel industry, the latter is now forced to renew its strategy facing the rise of applications such as Airbnb.
A bed and breakfast is defined as a furnished room in the home of an inhabitant who receives tourists for one or more nights in exchange for a fee. Unlike a lodge, it is not a rental, equipped with a kitchen and a living room.
While the number of guest rooms is now high, the owners are tending to become more professional and to offer stays with ever greater added value (close to wine estates, in the heart of forests...). In addition to this, additional services (meals...) have been added, which has led to an increase in prices over the last few years.
More than ever, owners need to be present on online booking platforms in order to gain visibility while taking advantage of regulatory changes, which may or may not be favorable to them.
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the bed and breakfast market | France
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