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1 Synthèse du marché
1.1 Introduction
ice cream is a food preparation made from milk, sugar and various flavorings, brought to a solid, paste-like state by freezing and simultaneous shaking.
Artisanal ice cream is characterized by the use of fresh raw materials. Compared with industrial ice cream, it may have the following differences:
- the product is usually fresh and produced by the same retailer
- lower amount of fat (6-10% in the handmade one 8-12% in the industrial one)
- lower amount of air (a parameter known as overrun: max 35% in artisanal, min 70% in industrial)
Artisanal ice cream is made by processing basic raw materials, namely milk, sugar, eggs and water, to which a whole series of other ingredients are added to create the various ice cream faults, which can vary from the most classic and traditional to the most sophisticated, with more special ingredients or combinations.From a technical point of view, artisanal ice cream is a food preparation obtained by using raw materials that are brought to a semi-solid/creamy state by rapid freezing and simultaneous stirring. The technology used is called "discontinuous freezing" and allows air to be incorporated naturally, that is, without forced injection.
Traditions related to artisanal ice cream can be found in countries such as India with the typical Kulfi or in Turkey, with the Dondurma, but certainly, the best known, is the Italian artisanal ice cream born in the 15th century in Naples, and later exported all over the world. Europe is the largest market for artisanal ice cream, and Italy, in particular, has the lead in both production and consumption. Italy is the only country in the world where artisanal and industrial ice cream cover about the same market share.
During 2020, due to the pandemic, the market slumped by -35%, recovered during 2021 with a +25% compared to the previous year, almost completely recovering the ground lost previously, as revealed by the Sigep Observatory´s estimates: the positive trend mainly affected summer 2021, with consumption mainly driven by domestic tourism from the most important countries, such as Italy, Germany, Spain, and peaks due to high temperatures that supported consumption in Central and Southern Italy.
1.2 World overview
The artisanal ice cream market is a market that is mainly developed in Europe. There are about *** thousand artisanal ice cream shops scattered in ** countries, ** thousand of which are in the Old Continent. Countries such as Italy, Germany and France encapsulate the tradition of artisanal ice cream in the most diverse ...
1.3 Italian market
Among the gastronomic products with the most flavors in the world, of which each Italian is estimated to have consumed about *.* kilograms in ****, artisanal ice cream is the epitome of the craftsmanship and creativity of artisans and is appreciated far and wide across the planet by people of all ages.
Italy ...
1.4 Covid and price increases
The crisis due to the Covid pandemic also affected artisanal ice cream shops. During the pandemic, due to lockdowns and restrictions, ice cream parlors were closed for quite some time, causing loss of money and customers. Following the total lockdown that affected Italy from March **** to April ****, ice cream parlors were ...
2 Analyse de la demande
2.1 Consumer habits
According to research conducted by PXR Italy in ****, the frequency of year-round consumption of ice cream varies by gender.
Forty percent of men claim to consume less than one ice cream per week, while ** percent claim to consume more than one per week.
Men and frequency of consumption of artisanal ice ...
2.2 Tastes and pairings
Due to the craftsmanship of the product, there are many flavors of ice cream and many special combinations.
According to the Deliveroo platform, which keeps track of the most home-ordered ice cream flavors in artisan ice cream parlors , in ****, the favorites in Italy were Pistachio, Stracciatella and Hazelnut.
Pistachio Stracciatella ...
2.3 Family expenditure
Monthly household spending on ice cream is around *.* euros and has not changed much over the years. An increase to *.**euro/month was recorded in ****, subsequently decreasing to *.*euro/month in ****.
Household spending on ice cream Italy, ****-****, euro Source:Istat Ecoicop : *****
2.4 The Trends Related to the Development of Food Delivery
Now well established in the habit of buying food online, artisanal ice cream is also seeing growing numbers when it comes to delivery. Already in ****, the European food delivery market has reached a total of $**.* billion.
**** was the year of ice cream delivery, artisanal ice cream was the revelation of ...
3 Structure du marché
3.1 Where homemade ice cream is sold
In Italy, artisanal ice cream is mainly produced in ice cream parlors, followed by pastry shops and bars. Since artisanal ice cream parlors are identified by an ATECO code (***) that they "share" with pastry shops, it is difficult to identify the size of the economic sector. Moreover, in order to identify ...
3.2 Employees and types of enterprises
Applying the same percentage of **% to the data available on Istat of the number of people employed in the sector gives ***** people. The trend in the number of employees over the years has remained fairly constant with a change between **** and **** of *.**%
Number of employees in the artisanal ice cream industry italy, ...
3.3 Production
Determining the production of artisanal gelato is complicated. Considering the per capita consumption, one can estimate the total production of artisanal gelato by multiplying it by the number of inhabitants in Italy. Following this calculation, in ****, the production of artisanal gelato was *** thousand tons.
This numeor does not take into account ...
4 Analyse de l'offre
4.1 Products offered by artisan ice cream parlors
The main product found in an artisanal ice cream shop is precisely ice cream to be served in a cone, cup, or to be taken away in tubs. It can be divided into two subcategories depending on the ingredients that make it up:
Source: ****
In addition to classic ice creams, other ...
4.2 Prices
Ice cream prices vary depending on the size (***) and the quality of the ice cream and its ingredients, but also on the notoriety of the ice cream shop and its location, even in the same city.
A kilo of ice cream varies on average between ** and ** euros, with the basic raw ...
4.3 Rankings
As Italian artisan ice cream is such a world-renowned product that it also attracts the attention of foreign audiences. Annually, rankings are stipulated to decide which gelato shop offers the best quality products. The most important rankings are the one stipulated by Gambero Rosso, the Financial Times and the Travel *** guide. ...
4.1 New trends
Cultural, social, and economic changes that have significantly impacted and are significantly impacting people's habits and lifestyles regardless of their generational target also influence future trends in artisanal ice cream. This is especially so now where technology, pandemic, and sustainability are profoundly changing people's lifestyles. Given these assumptions, it is important ...
5 Règlementation
5.1 Regulations
The requirements for opening an ice cream shop are especially related to training and bureaucracy. To become an ice cream maker, it is important to train by working or attending a highly professional ice cream making course.
for the activity of making ice cream, reference is made to Law No. ***/**, better ...
6 Positionnement des acteurs
6.1 Segmentation
- L'albero dei gelati
- Fiordipanna
- Gelateria Badiani
- Callipo Gelateria
- Gallizioli Pasticcerie
List of charts presented in this market study
- Artisanal ice cream shops in Europe
- Homemade ice cream industry turnover
- Where artisanal ice creams are sold
- Number of employees in the artisan ice cream parlors sector
- Types of ice cream enterprises
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The Artisan Ice Cream Market | Italy
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