The aesthetic medicine market - Portugal

As of 2020, the global market for cosmetic surgery and aesthetic medicine is experiencing robust growth, particularly emphasized by the rapid expansion in regions such as Asia-Pacific, which is seeing a growth rate of 10% per annum. The United States retains significant dominance in the market with a 44% share by value, while Brazil leads in terms of the volume of plastic surgery procedures. Non-surgical procedures, especially injectables like hyaluronic acid and botulinum toxin, dominate the market, constituting 38% and showing a projected CAGR of 8.3% through 2026. The market is also seeing an increase in the use of aesthetic devices employing advanced technologies such as non-invasive body reshaping systems.

Medical tourism continues to rise, with a 15 to 20% increase registered, partly driven by cost disparities and the reputation of countries like Brazil for quality aesthetic medicine. Portugal's market can be gauged using data from Italy due to similar per capita spending on beauty products and a relatively comparable number of plastic surgeons per million inhabitants. The Portuguese market accounts for a forecasted 191.3 million euros, with popular surgical procedures including breast augmentation, liposuction, and rhinoplasty. Regulations remain an area of concern, with instances of practitioners operating without formal aesthetic surgery degrees.

Navigating Aesthetic Appeal: Trends in Portugal's Cosmetic Surgery and Medicine Market

In recent years, Portugal has shown an increasing interest in cosmetic surgery and aesthetic medicine, reflecting global trends. The market, predominantly featuring non-surgical procedures, has seen a significant rise in demand. In Portugal, non-surgical interventions dominate the aesthetic medicine landscape, accounting for the majority of procedures, predominantly due to their non-invasive nature and lower costs compared to surgical options. Injectables take the lead in non-surgical procedures, with treatments like hyaluronic acid and botulinum toxin comprising nearly 80% of the non-surgical market. As for surgical interventions, operations involving the head, face, and chest are the most common, making up over 70% of procedures, with breast augmentation leading the charge at approximately 20%. Portugal, boasting roughly 25 plastic surgeons per million inhabitants, shows a market concentration similar to that of Italy, suggesting comparable market dynamics between the two countries. Estimates hint at around 145,000 aesthetic procedures being performed in Portugal in a given year, a number derived from the activities in Italy and proportionally adjusted for the Portuguese population. The Portuguese market has embraced medical tourism as well, with a notable influx of patients drawn by the high quality and affordability of procedures, particularly in relation to Brazilian offerings. This trend is fueled by favorable exchange rates making the prospect even more enticing.

In terms of distribution, a significant shift can be observed. With a rise in consumer autonomy, there's an increasing prevalence of 'home device' beauty appliances, further democratizing the access to aesthetic improvement options. Additionally, the presence of cosmeceuticals sold online or in pharmacies has highlighted a move towards direct-to-consumer strategies. Prices for various treatments range significantly, from around 20 euros for a session of needle mesotherapy to upwards of 7,000 euros for more complex operations like orthognathic surgery. Regulatory oversight remains a concern, with reports indicating that many practitioners may operate without formal qualifications in aesthetic surgery, a consequence of unrecognized abbreviated training courses in the market. The segmentation of market players is diverse, with major revenue reported by international pharmaceutical companies like Allergan, registering revenue between 15 and 20 billion US dollars, alongside dermatocosmetic laboratories and manufacturers of medical and surgical equipment also playing key roles in the industry. The ongoing trends in Portugal's market reveal a vibrant demand for cosmetic enhancements, underscored by the popularity of non-surgical treatments, a budding medical tourism.

Key Market Players in the Cosmetic Surgery and Medicine Industry

The landscape of the cosmetic surgery and medicine market is characterized by the presence of notable companies that range from pharmaceutical giants to specialized medical equipment manufacturers. These players have a profound influence on the industry through their innovative products and services that cater to a growing global demand for both surgical and non-surgical aesthetic treatments.

• Allergan plc : Allergan stands out as a powerhouse in the pharmaceutical sector with a wide array of products that span across different medical fields, including aesthetic medicine. Renowned for their brand Botox, a name synonymous with anti-wrinkle treatments, Allergan has firmly positioned itself as a leader in injectables, paralleled by a comprehensive portfolio in other aesthetic solutions. 
• Silimed : Despite not having visibility on their revenue, Silimed has a reputation for being a prominent player, particularly known for their silicone implants. They cater to the plastic surgery segment, emphasizing safety and innovation in the design and fabrication of their products to meet the aesthetic demands of patients.
• Pierre Fabre : Pierre Fabre is a well-respected name in the dermocosmetic laboratories category. It provides an intersection of pharmaceutical rigor with the touch of cosmetic care, bringing to the market a diverse range of skin and body care treatments that are scientifically crafted and have a strong grounding in dermatology.
• La Roche-Posay : La Roche-Posay is another influential entity within the dermocosmetic space. Their products are particularly catered towards sensitive skin, featuring thermal spring water from La Roche-Posay in France as a key ingredient, which is known for its natural healing properties. The company's commitment to dermatologically tested skin care solutions has earned them a trusted place among consumers and professionals alike.
• Sebbin : Sebbin is a name that reverberates within the surgical equipment domain, especially known for their high-quality implants and expanders used in cosmetic and reconstructive surgery. Their European roots showcase a commitment to excellence and adherence to strict safety standards, producing devices that enhance patient aesthetics and comfort.
• Arion : Arion, although not disclosing revenue, is part of the industry's fabric as a manufacturer of medical and surgical equipment. They have dedicated themselves to improving the field of aesthetic medicine through advanced technological solutions in their products, including a variety of implants that cater to a myriad of patient needs.

These companies form the backbone of an industry that thrives on the pursuit of beauty and well-being. 

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 10/11/2020

Summary and extracts

List of charts presented in this market study

• The global aesthetic medicine market by value
• Per capita spending on beauty products
• Breakdown of aesthetic medicine procedures
• Breakdown of aesthetic surgery procedures
• Breakdown of non-surgical procedures