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Summary of our market study
The global market for virtual, augmented and mixed reality has grown significantly, with sales expected to reach $13 billion by 2020.
Sales of VR/AR headsets account for almost 30% of the market.
The top five VR headset manufacturers, American and Asian, account for 75% of the market. Meta's Oculus Quest leads the way with 40%.
The sector has not benefited from the COVID-19 crisis, unlike other entertainment industries
The French market
The French market ranks sixth worldwide for headset sales, which are expected to reach around 1.4 million units in 2023.
16% of 25-34 year-olds own a headset, and only 3.5% of 50-64 year-olds. VR experiences have been tried by 40.9% of the French population.
7% of the population use a headset at least once a month, and 20% once a year. 94% of users express satisfaction with VR experiences. more than two-thirds of users share the use of a headset with family or friends.
The B2B market represents a growing share of VR/AR spending, particularly in industry and retail.
French startups have carved out a place for themselves in content creation.
Immersive technology market players
- Meta, formerly known as Facebook, owns Oculus, a pioneering brand of virtual reality headsets.
- Microsoft is known for its advanced mixed reality headset, the Hololens.
- Apple with its ARKit platform for iOS devices enables developers to create augmented reality experiences.
- Amazon: Its development platforms indirectly support the infrastructure of immersive technology.
- Sony consolidated its market position with PlayStation VR, and a VR headset designed for gaming.
- HTC sets the standard with its Vive VR headset
- Epic Games: its Unreal Engine is a powerful authoring tool that developers use to create high-fidelity, interactive AR and VR experiences.
- Unity Technologies: the Unity platform enables creators to develop VR and AR content in a variety of sectors, from gaming to architectural visualization.
- Ubisoft is moving into immersive technology with VR titles such as Eagle Flight and Space Junkies.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Augmented reality refers to the superimposition of elements calculated in real time by computer software (sounds, 2D or 3D images, etc.) and reality. It allows to embed virtual objects in 3D in a real environment. Virtual reality simulates a three-dimensional environment using computer software, the user can then interact with the environment created. Mixed reality is a mixture of virtual and augmented reality.
Technological and industry advancements have boosted the market as annual sales of AR/VR headsets increase worldwide. Nearly 330,000 headsets were sold in France in 2019. Web and IT giants such as Microsoft, Facebook, Google and Apple are particularly active in the market. However, new players, particularly from Asia, are offering new products, while many French companies are trying to make their way in a market dominated by foreign players. The French ecosystem is mainly composed of startups, but also of large groups such as Ubisoft.
The applications offered by augmented, virtual and mixed realities are constantly developing for the general public and the professional market (immersive visits, training, collaborations, leisure activities...) and the democratization of these applications by consumers is the major issue in this emerging market.
List of charts presented in this market study
- Volumes of VR and AR headsets sold
- Évolution du chiffre d'affaires sur le marché de l'Extended Reality (AR, VR, MR)
- Volumes of VR and AR headsets sold
- Estimated size of the French market
- Virtual reality headset owners
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Latest news
Augmented reality: Fittingbox acquires US company Ditto Technologies - 03/11/2023
- Fittingbox, the leader in virtual eyewear fitting, has acquired its US competitor Ditto Technologies, which was number two in the sector.
- Ditto Technologies is part of Luna Solutions, a company owned by CNT Holdings.
- Ditto Technologies employs around fifty people in the United States.
- Fittingbox was created in 2006 and was the first to launch the "virtual mirror" for real-time, 3D eyewear fitting.
- Ditto Technologies was founded in 2011 and uses another augmented reality technique.
- Fittingbox has a database of 155,000 3D frames worldwide and 4,000 customers worldwide.
- Ditto Technologies supplies online optician Zenni Optical in the USA and Specsavers in the UK.
- Ditto Technologies is forecasting 75 million virtual fittings by 2022, compared with 120 million for Fittingbox.
- Fittingbox posted sales of 9.7 million euros in 2022, up 14%.
- Fittingbox has doubled its workforce in three years, employing 105 people prior to the acquisition.
- The acquisition of Ditto Technologies enables Fittingbox to strengthen its presence in North America, one of its strategic markets alongside Europe and Japan.
Meta launches its first augmented reality headset! - 28/09/2023
- The new Quest 3 virtual reality headset will be available from October 10.
- The Quest 3 offers "mixed" reality, i.e. augmented reality, while its predecessor Quest 2, released in 2020, offers basic virtual reality.
- Apple's Vision Pro headset, which also offers augmented reality, will be seven times more expensive than the Quest 3.
- The Quest 3 will cost $500 for 128 gigabytes of storage (550 euros in France), while the Quest 2 is priced at $300 for 128 GB.
- Meta has already sold some twenty million headsets, despite losses running into tens of billions of dollars for its Reality Labs division
- Microsoft's cloud gaming platform will be available on the Quest from December.
- Purchases of games and apps on the Quest Store have exceeded $2 billion.
Bard, Google's answer to ChatGPT - 18/07/2023
- Google's chatbot Bard is now available in Europe and Brazil.
- The service is now available in over 40 languages, including French, Arabic and German.
- The service has been launched in 180 other countries (only in English, Japanese or Korean).
- Bard is based on the analysis of billions of online texts and up-to-date news data, unlike its competitor ChatGPT, whose data ends in 2021.
Electronics prices are on the rise, whether for video game consoles, smartphones or electronic components. - 26/08/2022
- Sony raises PlayStation 5 price by 50 euros
- From now on, consumers will have to pay 549.99 euros for a PS5 with disc drive and 449.99 euros for the digital version
- MacBook Air M2 costs 1,499 euros
- Samsung and TSMC raise their prices by 15 to 20%
Nintendo's first mobile video game passes the billion-dollar revenue mark - 01/07/2022
- Nintendo's "Fire Emblem Heroes" mobile video game generates $1 billion in sales
- Nintendo focused on the operation of its latest console, the highly successful Switch
- In its last annual fiscal year, Nintendo generated nearly $400 million in revenues from its mobile business
- Nintendo Switch aims to surpass Wii's record sales
- The Switch went on sale in early 2017, approaching 110 million units sold
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the augmented, virtual and mixed reality market | France
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