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Summary of our market study
The French market for headphones is worth over 550 million euros.
The global headphones market is worth over $126 billion. Headphones account for 30% of the market, compared with 70% for earphones.
Major brands such as Apple, Sony and Bose dominate the market, alongside notable high-end French manufacturers such as Focal and Devialet.
E-commerce is playing an increasingly crucial role in distribution, with companies such as Apple and Samsung gaining significant market share both through manufacturing and through exclusive distribution in their stores and on their online platforms.
The market is developing both in the high-end segment and in low-cost alternatives.
changing preferences in the French headphone market
The French headphone market is moving towards high-end offerings. This trend is illustrated by the growing popularity of 100% wireless headphones, demand for which has tripled. The explosion in demand for headphones in France can largely be attributed to the high penetration of smartphones.
Smartphones are the main device for listening to music.
The French are increasingly turning to online platforms for their audio needs, with streaming services used by 46% of music consumers.
60% of the population listen to music during the commute to and from work, naturally leading to greater reliance on personal audio devices such as headphones and earphones.
The video games industry also contributes to the sector's growth.
Market players
- Sony Corporation
- Philips
- Apple
- Bose Corporation
- Beats Electronics, acquired by Apple
- JBL (Harman International)
- Marshall Amplification
- Sennheiser
- Focal-JMLab :
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Inforamtion
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Headsets are electronic devices that allow listening to various sound contents . They can be of 3 types
- In-The-Ear then we can also talk about headphones;
- Supra-auriculars it is then a question of helmets that are put on the ears..
- Circum-auriculars If you do not use the headphones, the headphones cover the ears completely.)
They can also be wireless (Bluetooth technology in particular) or wired
These products can be used by many types of consumers, and there are several different uses
- Usage staff for entertainment, sports and fitness, or gaming;
- Professional use ...for a target of sound engineers, for example
The global headphone market is growing by good growth prospects s, driven in particular by the dynamism of the China and the asia-Pacific region . The french market sees his offer move upmarket The new system is in line with the ever-increasing demands of consumers. It thus saw its value increase by 31% between 2018 and 2019, while the volumes sold increased by only 7%.
The the most popular products in France are made by foreign companies recognized in the field. However, certain French companies specialising in high-end products ...manage to get away with it. On the distribution side, we note the dominance of specialist retailers like Fnac, but also the breakthrough of generalist e-commerce sites
In addition, from new arrivals The companies, either specialised or already positioned in related markets such as the telephone manufacturing market, are becoming genuine competitors by offering innovative products and increasingly varied . Wireless and noise reduction devices are increasingly in demand and are driving up product prices
The nomadic nature of music listening and the emergence of new practices such as teleworking should be important growth drivers for this market in France
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the headphone market | France
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