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Summary of our market study
The French market for headphones is worth over 550 million euros.
The global headphones market is worth over $126 billion. Headphones account for 30% of the market, compared with 70% for earphones.
Major brands such as Apple, Sony and Bose dominate the market, alongside notable high-end French manufacturers such as Focal and Devialet.
E-commerce is playing an increasingly crucial role in distribution, with companies such as Apple and Samsung gaining significant market share both through manufacturing and through exclusive distribution in their stores and on their online platforms.
The market is developing both in the high-end segment and in low-cost alternatives.
changing preferences in the French headphone market
The French headphone market is moving towards high-end offerings. This trend is illustrated by the growing popularity of 100% wireless headphones, demand for which has tripled. The explosion in demand for headphones in France can largely be attributed to the high penetration of smartphones.
Smartphones are the main device for listening to music.
The French are increasingly turning to online platforms for their audio needs, with streaming services used by 46% of music consumers.
60% of the population listen to music during the commute to and from work, naturally leading to greater reliance on personal audio devices such as headphones and earphones.
The video games industry also contributes to the sector's growth.
Market players
- Sony Corporation
- Philips
- Apple
- Bose Corporation
- Beats Electronics, acquired by Apple
- JBL (Harman International)
- Marshall Amplification
- Sennheiser
- Focal-JMLab :
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Inforamtion
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Headsets are electronic devices that allow listening to various sound contents . They can be of 3 types
- In-The-Ear then we can also talk about headphones;
- Supra-auriculars it is then a question of helmets that are put on the ears..
- Circum-auriculars If you do not use the headphones, the headphones cover the ears completely.)
They can also be wireless (Bluetooth technology in particular) or wired
These products can be used by many types of consumers, and there are several different uses
- Usage staff for entertainment, sports and fitness, or gaming;
- Professional use ...for a target of sound engineers, for example
The global headphone market is growing by good growth prospects s, driven in particular by the dynamism of the China and the asia-Pacific region . The french market sees his offer move upmarket The new system is in line with the ever-increasing demands of consumers. It thus saw its value increase by 31% between 2018 and 2019, while the volumes sold increased by only 7%.
The the most popular products in France are made by foreign companies recognized in the field. However, certain French companies specialising in high-end products ...manage to get away with it. On the distribution side, we note the dominance of specialist retailers like Fnac, but also the breakthrough of generalist e-commerce sites
In addition, from new arrivals The companies, either specialised or already positioned in related markets such as the telephone manufacturing market, are becoming genuine competitors by offering innovative products and increasingly varied . Wireless and noise reduction devices are increasingly in demand and are driving up product prices
The nomadic nature of music listening and the emergence of new practices such as teleworking should be important growth drivers for this market in France
List of charts presented in this market study
- Taille du marché mondial des casques audio et écouteurs
- Ventes en volume et valeur de casques audio
- Taux d'équipement en smartphone de la population âgée de 12 ans et plus
- Évolution des ventes de smartphone
- Fréquence de consommation de musique / vidéos clips en ligne
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Latest news
Boulanger's plan to rival Darty's after-sales service - 02/04/2024
- Last year, Boulanger repaired 1.5 million products, up 15% year-on-year.
- Out-of-warranty repairs jumped by 18%.
- Boulanger saw a slight drop in sales of 2.7%, from 4.495 billion in 2022 to 4.371 billion in 2023.
- The company has gone from 201 stores in 2022 to 217 in 2023.
- 400 home repair technicians, and four repair centers specialized by product type.
- Workforce dedicated to repairs at Boulanger: 900 employees, up 30% in three years, with a target increase of 300 over the next three years.
In 2023, Cdiscount's sales volume continues to decline, but its Ebitda improves - 29/02/2024
- Total activity of Cnova, parent company of cdiscount: sales volume of 2.8 billion euros.
- Net sales of 1.196 billion euros.
- the switch to a more profitable marketplace model is beginning to pay off, with Ebitda up 56%.
Xiaomi prepares its grand entrance into the automotive world - 22/11/2023
- Xiaomi will launch its first electric vehicle model early next year.
- The vehicle will be a five-seater sedan.
- The car, dubbed "SU7", will be powered by batteries from CATL or BYD. Xiaomi has partnered with several manufacturers, including BAIC.
- The vehicle could be manufactured in a new Xiaomi factory on the outskirts of Beijing, which would have an initial annual production capacity of 150,000 units.
- Huawei, seeking to diversify its activities, has also entered the automotive sector.
Online commerce: French websites threatened by new rivals - 17/11/2023
- Cdiscount is now in sixth position among the most visited e-commerce sites according to the Médiamétrie barometer.
- FNAC is in ninth place among the most visited e-commerce sites.
- E.Leclerc is now in fifth place and Carrefour in eighth.
- The Chinese sites Shein, Temu and AliExpress enter and approach the Top 10 with ranks of 10th, 11th and 12th respectively.
- Online sales are up 30% on 2019, according to the Fédération de l'e-commerce et de la vente à distance (Fevad).
- FNAC Darty's figures show a 1.8% drop in online and in-store sales over the first nine months of the year.
- Companies like Cdiscount stop loss-making promotional sales
- ManoMano cuts a quarter of its workforce.
Cdiscount, the French champion that must change its business model in the midst of the Casino storm - 17/11/2023
- Czech billionaire Daniel Kretinsky and Casinotake over French e-commerce champion
- In the third quarter, sales volume plunged by 13.5% year-on-year, to 667 million euros, and direct sales (products bought and resold by the site, as opposed to sales by third-party merchants present on its marketplace) by 35%.
- At the end of the first half-year, Cdiscount posted a net loss of 47 million euros
- The marketplace hosts third-party merchants, charges a commission of 7% to 15% on each order, and sells logistics services and advertising.
- Cdiscount relies entirely on its marketplace.
- The marketplace generates 63% of business volume, compared with 55% a year ago. The aim is to reach 70%. This is the model used by Polish e-tailer Allegro.
- Cdiscount ranks sixth among the most visited sites.
- The 1,600 third-party merchants maintain a broad offering of 80 million items.
- Revenues from subsidiary Octopia, Mirakl's competitor which sells solutions for creating marketplaces, rose by 54%
- The C-Logistics subsidiary increased its number of external customers by a factor of 6.
Fnac Darty's takeover of Cdiscount may be dead in the water - 30/10/2023
- Cdiscount sales down 25% on last year
- Cdiscount direct sales down 35%
- Fnac Darty offered to buy Cdiscount for 500 million euros two years ago
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the headphone market | France
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