Summary of our market study
The global market for connected eyewear is growing rapidly, driven by demand from professionals in diverse sectors such as logistics, healthcare and remote operations. The market has grown enormously, with a CAGR of 125.8%.
This explosion in demand is fueled by the efficiency gains and immediate access to information that connected glasses offer professional users.
The global market is estimated to be worth close to $20 billion by 2022
French companies have adopted targeted approaches, operating successfully in specific market segments and forming strategic distribution partnerships, such as Ellcie Healthy's partnership with Optic 2000.
Consumer mistrust of data confidentiality continues to affect the market, with many expressing concerns about the security of their personal data associated with connected objects.
Trends and demand in France
In France, the market is driven by various workplace applications in logistics, healthcare and manufacturing. For example, "vision picking" in the logistics sector enables information to be transmitted directly to the wearer of the glasses, thus improving operational efficiency.
In the healthcare sector, connected eyewear facilitates hands-free communication and the precision of surgical procedures.
The French market for connected objects has grown from around $150 million to over $1 billion. Some 14% of the population has expressed interest in these innovations, mainly among men. However, purchasing intentions remain modest.
as users' fascination with technology grows, connected glasses are finding their way into everyday life, entertainment and personal assistance. This phenomenon is particularly pronounced among the over-55s, who are paradoxically the most equipped segment.
On the business front, companies are increasingly recognizing the productivity gains attributed to connected glasses. Hands-free operation and instant access to information have made these devices particularly attractive in fields such as construction, maintenance and healthcare.
Despite some initial failures, companies like Google and Snapchat have reoriented their strategies to focus more on professional markets or specific consumer niches.
E-commerce is the main sales channel for individual consumers, while professional offerings tend to be bundled with specialized services.
Players in the connected eyewear market
- Google - entered the smart glasses market early with its Google Glass
- Snapchat - With its Spectacles, Snapchat has ventured into this sector, targeting social media enthusiasts.
- Microsoft - Entering the professional sphere with its HoloLens, Microsoft has tackled the high-end augmented reality market.
- Huawei - In partnership with haute couture brand Gentle Monster, Huawei presented a line of elegant eyewear that doubles as an audio device.
- Bose - Known for its audio products, Bose has developed a line of audio sunglasses that blend fashion, functionality and audio excellence.
- Amazon - Entering the market with the Echo Frames, Amazon has closely linked its smart glasses to its voice assistant, Alexa, focusing on hands-free access to information and task management,.
French startups:
- Ellcie Healthy - This startup offers its smart glasses designed to help detect falls, track physical activity and prevent driver fatigue. It has established a strategic distribution partnership with Optic 2000.
- Tikaway - has found its niche by offering connected glasses to businesses, enabling seamless communication between technicians in the field and remote experts.
- AMA, a French start-up, has created software that enhances the capabilities of smart glasses.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The connected glasses (or smart glasses) are intelligent computing devices that are worn like traditional eyeglasses and have a variety of uses. For example, they can use enhanced reality to offer a range of real-time information in front of the user's eyes, play music or contain technologies that detect falls. The user can then interact with their connected glasses thanks to wink or finger/hand gesture detection systems. The use of connected glasses has not yet been democratized, even if it is already applied in fields such as medicine or logistics . We will not study virtual reality helmets in this study
The world market is still limited but is expected to experience exponential growth with a CAGR of 125.8% between 2017 and 2022 . The market is driven by work-related uses of these glasses in logistics, maintenance, training or health. Indeed, the connected glasses did not arouse the enthusiasm of the general public and manufacturers tend to focus on the products offered to businesses. This is the case of Google which, after the failure of its Google Glass, launched a professional edition. Other brands, such as Huawei or Bose, are taking advantage of the success of Bluetooth headsets to develop frames that play music
In France, the market should also experience strong growth and some start-ups are seeing their success grow thanks to their precise segmentation. Ellcie Healthy is developing glasses for detecting falls of the user, monitor physical activity or prevent falling asleep at the wheel . These frames are distributed in the Optic 2000, l opticians represent an increasingly important distribution channel for these glasses
Several obstacles remain, however, to the dissemination of these connected objects. First of all, there is a great mistrust of users on the collection of their data and respect for privacy The price despite its steady decline since the first generations of glasses appeared, also remains a major disincentive to purchase. Still, market players remain confident and invest heavily in these technologies and innovations are emerging as swimming goggles or even connected lenses .
List of charts presented in this market study
- Marché mondial des lunettes connectées
- Marché en volume des lunettes connectées
- Marché des objets connectés
- Intérêt des Français pour les objets connectés
- Quels appareils seriez-vous susceptible d'acheter au cours des 12 prochains mois ?
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the connected eyewear market | France
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