The connected eyewear market - France

The global market for connected eyewear is growing rapidly, driven by demand from professionals in diverse sectors such as logistics, healthcare and remote operations. The market has grown enormously, with a CAGR of 125.8%.

This explosion in demand is fueled by the efficiency gains and immediate access to information that connected glasses offer professional users.

The global market is estimated to be worth close to $20 billion by 2022

French companies have adopted targeted approaches, operating successfully in specific market segments and forming strategic distribution partnerships, such as Ellcie Healthy's partnership with Optic 2000.

Consumer mistrust of data confidentiality continues to affect the market, with many expressing concerns about the security of their personal data associated with connected objects.

Trends and demand in France

In France, the market is driven by various workplace applications in logistics, healthcare and manufacturing. For example, "vision picking" in the logistics sector enables information to be transmitted directly to the wearer of the glasses, thus improving operational efficiency.

In the healthcare sector, connected eyewear facilitates hands-free communication and the precision of surgical procedures.

The French market for connected objects has grown from around $150 million to over $1 billion. Some 14% of the population has expressed interest in these innovations, mainly among men. However, purchasing intentions remain modest.

as users' fascination with technology grows, connected glasses are finding their way into everyday life, entertainment and personal assistance. This phenomenon is particularly pronounced among the over-55s, who are paradoxically the most equipped segment.

On the business front, companies are increasingly recognizing the productivity gains attributed to connected glasses. Hands-free operation and instant access to information have made these devices particularly attractive in fields such as construction, maintenance and healthcare.

Despite some initial failures, companies like Google and Snapchat have reoriented their strategies to focus more on professional markets or specific consumer niches.

E-commerce is the main sales channel for individual consumers, while professional offerings tend to be bundled with specialized services.

Players in the connected eyewear market

• Google - entered the smart glasses market early with its Google Glass
  
  
• Snapchat - With its Spectacles, Snapchat has ventured into this sector, targeting social media enthusiasts.
  
  
• Microsoft - Entering the professional sphere with its HoloLens, Microsoft has tackled the high-end augmented reality market.
  
  
• Huawei - In partnership with haute couture brand Gentle Monster, Huawei presented a line of elegant eyewear that doubles as an audio device.
  
  
• Bose - Known for its audio products, Bose has developed a line of audio sunglasses that blend fashion, functionality and audio excellence.
  
  
• Amazon - Entering the market with the Echo Frames, Amazon has closely linked its smart glasses to its voice assistant, Alexa, focusing on hands-free access to information and task management,.

French startups:

• Ellcie Healthy - This startup offers its smart glasses designed to help detect falls, track physical activity and prevent driver fatigue. It has established a strategic distribution partnership with Optic 2000.
  
  
• Tikaway - has found its niche by offering connected glasses to businesses, enabling seamless communication between technicians in the field and remote experts.
  
  
• AMA, a French start-up, has created software that enhances the capabilities of smart glasses.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 25/01/2022

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