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Summary of our market study
The global electric scooter market has been experiencing significant growth in recent years, with a valuation of $19.6 billion in 2021 and an expected increase to $29.9 billion by 2028, projecting a compound annual growth rate (CAGR) of 7.3% during the forecast period. The COVID-19 pandemic led to a surge in the popularity of electric scooters as an alternative to public transport, with a 70% increase in trips reported by scooter company Bird, attributed to the altered mobility needs during the pandemic. In Italy, particularly, the market has been influenced by the 2020 mobility bonus, providing a 60% subsidy on expenditures for electric scooters, which has bolstered consumer purchases. This, coupled with efforts to reduce urban pollution and improve sustainability, has driven the market's expansion. Sales prices, however, have seen a steep rise of 65% since the previous year, which could affect the market dynamics moving forward.
Analysis of the Italian Electric Scooter Market Demand Trends
The electric scooter market in Italy has been segmented into two types of users: those who own a scooter and those who utilize self-service rental solutions. The demand for electric scooters in Italy is on an upward trajectory, largely driven by the need to find efficient alternatives to public transportation, the increasing trend toward sustainable and environmentally friendly practices, and as a response to stringent traffic regulations aimed at reducing urban pollution levels. A significant influence on the Italian market has been the introduction of the 2020 mobility bonus. This government initiative has facilitated the acquisition of electric scooters by offering a subsidy, covering 60% of the purchase cost. Given this financial incentive, many Italians have been encouraged to invest in these sustainable mobility solutions. The Italian market is characterized by evident growth trends that suggest an inclination towards more sustainable transportation options. With the government's supportive policies and the public's growing environmental consciousness, the demand for electric scooters is expected to continue to rise in the following years.
Key Players Shaping the Electric Scooter Market Landscape
As the electric scooter market continues to surge, a handful of pioneering companies are leading the charge, reshaping urban mobility with their innovative solutions. These key players are not only setting industry standards but are also driving sustainable practices in the transportation sector.
- Xiaomi - This Chinese consumer electronics giant has taken a significant portion of the Italian market, characterized by its user-friendly interfaces and affordable prices, making it a popular choice for personal electric scooter users. Xiaomi's diverse range of electric scooters appeals to a wide audience, consistently making it a top seller in the market.
- Segway-Ninebot - An American brand that has become synonymous with two-wheeled personal transporters, Segway has capitalized on its expertise by expanding into the electric scooter domain. Their acquisition by the Chinese company Ninebot has only bolstered their market offering, combining quality craftsmanship with advanced technology.
- Helbiz - A powerful entity in the shared micromobility space, Helbiz has its roots in Italy and has quickly spread its services to many cities worldwide. As a player in the electric vehicle sharing segment, Helbiz distinguishes itself by providing an array of vehicles including scooters, bikes, and mopeds under a single brand.
- Bird and Lime - These two American companies are fierce competitors in the scooter sharing service arena. Known for their substantial valuations, Bird and Lime have become prominent operators worldwide, offering dockless electric scooters easily accessible via their apps, thus encouraging the adoption of environmentally friendly urban transit options.
- Bolt - Originally starting as a competitor to ride-hailing services, Estonia-based Bolt has transitioned into the micromobility sector, offering electric scooters as part of their diverse transportation portfolio. Bolt's growth speaks to the increasing consumer demand for versatile and sustainable mobility solutions.
- Tier and Dott - European players Tier Mobility and Dott are making their mark by offering safe and reliable electric scooters. Tier, based in Germany, and Dott, headquartered in Amsterdam, are expanding their operations across the continent, bringing sustainable and convenient transportation alternatives to city dwellers.
- VOI Technology - Hailing from Sweden, VOI Technology is carving out a niche by focusing on creating a cohesive and socially responsible micromobility ecosystem. They prioritize safety and community integration, ensuring that their electric scooters enrich urban life rather than add to its complexities.
In summary, these influential companies demonstrate the dynamism and potential of the electric scooter market.
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Summary and extracts
1 Market overview
1.1 Definition and presentation
An electric scooter is considered a gait throttle (not an actual means of transportation) and consists of a platform on which to rest one's feet, two wheels with suspension, a T-shaped handlebar with a throttle and possibly a hand brake.
This market can be segmented according to the type of scooter user, there are:
-Users who own a scooter;
-Users who use self-service rental solutions.
The global electric scooter market was valued at $19.6 billion in 2021 and is expected to reach a value of $29.9 billion by 2028.
It is also necessary to take into account that compared to last year, sales prices have increased by 65 percent on average. One incentive that has allowed many Italians to purchase this type of gait accelerator is the introduction of the 2020 mobility bonus. This bonus allows people to receive a subsidy of 60% of the total expenditure incurred.
Trends driving the growth of this sector in Italy are: the need to find a more efficient alternative to public transportation, the focus on more sustainable practices, and the increasing traffic restrictions that local governments are imposing on cars to reduce urban pollution.
1.2 Global Market
The global electric scooter market was valued at $**.* billion in **** and is expected to reach a value of $**.* billion by ****. The global market is expected to grow at a compound annual growth rate (***) of *.* percent over the forecast period.
Asia-Pacific held the largest market share in ****, with a **.** percent share. Being ...
1.3 Italian Market
Arriving in Italy at the end of ****, scooter-sharing services realize unprecedented numbers in the pandemic year, becoming in ** months the most popular service in Italy, the one with the greatest presence in southern cities, the one with the most operational vehicles on the roads, as well as the one that realizes ...
1.4 Impact covid
The Covid-** crisis has generated extraordinary changes on the mobility system of people and goods. The distancing policies in place to curb coronavirus infection reduce the carrying capacity of public transportation: assuming a ** percent reduction in the number of employees going to work by bus and streetcar, using a private car ...
2 Demand analysis
2.1 Demand analysis: Demand trends and drivers
This market can be segmented according to the type of scooter user; there are two types of customers:
-Users who own a scooter;
-Users who make use of self-service rental solutions.
The trends driving the growth of this sector in Italy are: the need to find a more efficient alternative to ...
2.2 Italians' concerns about the safety of scooters
In ****, ** percent of Italians expressed concerns about the safety of electric scooters, according to a YouGov poll. About seven in ** Italians believe the use of electric scooters should be regulated. In particular, eight out of ten respondents believe that users should be required to wear helmets.
Main safety issues of electric ...
2.3 Covid impact on demand for scooters
Will COVID-** change the frequency of scooter use among Italians? A survey conducted in May **** revealed no significant changes in usage intentions. The majority of respondents (***) do not already use scooters. Among the remainder who do use scooters, half said they did not anticipate any change in their usage pattern. Only ...
2.4 Number of accidents in microbiome sharing
In the demand analysis, it is also useful to analyze the number of accidents in micromobility sharing as more accidents will lead consumers in the future to distrust and worry about a particular micromobility service.
The analysis is based on data from operators of micromobility sharing services. These operators were asked ...
2.5 Geographical distribution of demand
Google Trends allows us to analyze interest over time for the word "electric scooters." The graph above represents the proportion of searches for a given keyword in a specific region and for a specific period of time, compared to when the use of that keyword was highest (***). Thus, a value of ...
3 Market structure
3.1 The main players in scooter sharing
Shared mobility services in Italy are mainly made available by U.S. and European companies. Below we provide an analysis of the main operators.
Helbiz
In ****, the global electric micromobility, technology and innovation company, Helbiz, was born. The company was founded and conceived by an Italian-American entrepreneur, Salvatore Palella, and today ...
3.2 The main players in the production of scooters
It is worth pointing out what are the hegemonic brands in the field of production and sale of electric scooters, those that are most successful in Italy.
Among the models of electric scooters that are the most popular are Xiaomi, Segway, Hudora, Nilox, Nito and Vivobike. The ** percent of the Italian ...
3.3 Geographic Distribution of scooter sharing services
Below we analyze the geographic distribution of micromobility sharing services. It emerges that sharing services are more present in Northern Italy, where there are as many as ** cities with at least one sharing service while they are less present in Central Italy where there are only ** cities with at least one ...
4 Offer analysis
4.1 Types
Below we provide an analysis of the types of electric scooters according to the different characteristics they possess.
The basic characteristics of an electric scooter:
Battery: capacity and range, charging time Maximum cruising speed Weight of the frame (***) Maximum supportable weight Price (***)
Battery
The average battery range is around ** km, which ...
4.2 Price analysis
Prices of scooter sharing services vary depending on the city in which you reside; below we provide an analysis of the prices of the main operators in the city of Rome.
Lime
€ *.** for unlocking, then for each additional minute you pay ** cents. There are also subscriptions: the Lime Week Pass ...
4.3 Analysis of best-selling scooter models and their prices
Below you will find the ranking of the best-selling electric scooter models on Amazon as of February *, ****.
5 Regulation
5.1 Regulation
For the many owners of electric scooters, the date of September **, **** is very important because from that day on, the regulations of the MIMS Decree August **, ****, which defines the technical specifications of scooters allowed to circulate in Italy, begin to apply, introducing new features on turn indicators and the braking ...
5.2 Mobility Bonus
In the Relaunch Decree announced by Prime Minister Giuseppe Conte on May **, ****, and published in the Official Gazette on May **, ****, a bonus of up to *** euros for the purchase of electric scooters and other means of micromobility as a measure to contain contagion during travel in the Phase *.
This is a ...
6 Positioning of actors
6.1 Segmentation
- Lime Italia
- VOI
- Bird Rides Italia
- Helbiz italia
- DUCATI MOTOR HOLDING SPA
- Xiaomi Italia
- Nilox (Gruppo Esprinet)
List of charts presented in this market study
- Main safety issues of electric scooters
- How often will you use your monopath after COVID 2020?
- Scooter sharing fleets in Italy
- Incidentality in micromobility sharing
- Global electric scooter market
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