Summary of our market study

The distribution of driving schools in Belgium shows a concentration in Flanders, with around 87 schools, compared with 57 in Wallonia and 32 in Brussels.

The country is experiencing average annual growth of 1.3% in the number of passenger cars on the road.

Traditional driving schools face competition from digital platforms and mobile applications.

The main factors influencing the driving school sector are household purchasing power and demographic changes, particularly in the 15-29 age bracket, which accounts for some 15-20% of the population. These young people, who number over two million, are seen as potential customers for driving schools.

Regulatory changes, such as the compulsory risk perception test introduced in mid-2018, are also contributing to growth in the driving school market.

Trends show a decline in license acquisition among individuals before the age of 20, and an increase among those who obtain their license between the ages of 20 and 30.

Driving school prices in Belgium appear to be on a par with neighboring countries such as France, where 20 hours of lessons cost an average of around 1,000 euros, or almost 50 euros per hour.

Main players

Traditional driving schools
Online platforms and applications: a fast-growing segment
Due to the similarities between the Belgian and French driving license models, some major French players are showing a keen interest in expanding into the Belgian market.
The federation of driving schools, known as Feder Drive, is one such player
Regionalized operators: Following the sixth reform, which regionalized the driving school sector, various operators have emerged with distinct offerings tailored to the Flemish, Walloon and Brussels-Capital regions

the driving school market - Belgium

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Number of pages : ~ 40 pages
Format : Digital and PDF versions
Last update : 05/10/2021

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Summary and extracts

1 Market summary

1.1 Definition

Driving schools support their customers in the theoretical and practical training necessary to drive a motor vehicle. The theory exam consists of approximately 50 questions on the traffic regulations and the practical test is validated by an examiner after a minimum of 20 hours of driving course. The candidate must also undergo first aid training beforehand.

There are many types of driving licences, including

the B licence authorising the driving of cars ;
the A permit - motorcycles;
the C permit - trucks;
permit D - bus, coach.

The Belgian automotive market seems to be in good health since the number of registrations is up slightly

However, obtaining a driving licence does not follow the same trajectory. We observe a increasing the age at which a driver's licence can be obtained, since fewer and fewer young people get it before their 20th birthday and more and more people drop it between the ages of 20 and 30. Many young people wait until they have finished their studies or obtain a job before they can take their driving licence and, in the process, acquire a vehicle.

This trend is also explained by the higher insurance prices for young drivers, but also by the development of public transport of large urban areas. The need to get a driver's licence seems less urgent and necessary. Finally, we can also mention the sensitivity to environmental issues which again encourages people to use public transport instead of buying a car

2 Demand analysis

3 Market structure

4 Analysis of the offer

5 Rules and regulations

6 Positioning of the actors

6.1 Segmentation of actors

The following stakeholder segmentation is used

ClickClickdrive
Auto-école Drivekar
Permisdeconduire-online.be
GOCA (GROUPEMENT DES ENTREPRISES AGREEES POUR LE CONTRÔLE AUTOMOBILE ET LE PERMIS DE CONDUIRE)
Autocontrole
Aibv
SBAT
Autosécurité
GROEP AUTOVEILIGHEID
Permis théorique
La Sécurité Automobile

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

ClickClickdrive

Auto-école Drivekar

Permisdeconduire-online.be

GOCA (GROUPEMENT DES ENTREPRISES AGREEES POUR LE CONTRÔLE AUTOMOBILE ET LE PERMIS DE CONDUIRE)

Autocontrole

Aibv

SBAT

Autosécurité

GROEP AUTOVEILIGHEID

Permis théorique

La Sécurité Automobile

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