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Summary of our market study
The French market for fixed toilets and sanitary ceramics is worth around €260 million.
China has become the leading producer and consumer of toilet seats.
The French market for ceramic toilets and toilet seats is stable in volume but declining in value.
Ceramic toilets continue to hold a significant share of the market, with 43% of sales (between 2.5 and 3 million units)
The advent of intelligent toilets, equipped with functions such as Bluetooth connectivity and stool analysis for medical monitoring, reflects a growing interest in health and hygiene. These advanced products represent a small niche.
Wall-hung toilets are gaining in popularity.
The sector as a whole is directly influenced by trends in new housing construction and renovation.
France's trade balance is very negative.
Manufacturers of traditional ceramic toilets
- Villeroy & Boch
- Duravit
- Geberit
- Ideal Standard
- Kohler
Innovators in the toilet market
- Toto - Toto offers heated seats, automatic lids and ecological functions.
- Saniclean focuses on washable toilets
- Olfa specializes in toilet seats.
Suppliers of public toilets
- Sanitec
- MPS Toilettes Automatiques
- Francioli
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Summary and extracts
1 Market overview
1.1 Presentation and definition of the toilet market
The market for toilets characterizes supply and demand of toilets, generally produced in ceramic (porcelain or other ceramics) for individuals, companies, public spaces, or in stainless steel A more resistant material suitable for toilets on public roads in France
The global market is expected to experience a 6% growth between 2019 and 2030 thanks to the global awareness of the importance of hygiene and the democratization of sanitation but also to the many industry innovations . Companies like Toto are developing lavatory but others companies are also investing in smart toilets The new system can be connected to Bluetooth, or capable of analyzing stool for a real medical follow-up
In France, the market is very concentrated and international companies operating in France (Geberit, Villeroy, etc.) restructuring due to strong competition from low-wage countries . We can.. distinguish between manufacturers of personal washrooms and manufacturers of public, commercial and public washrooms
Individuals generally obtain their supplies from GSB or via the building companies who undertake construction or renovation work on their behalf. Public and corporate washrooms are more specific markets for which specialized companies take care of installation and production devices
Trends in France are moving towards personalised toilets and a more highlighting their decorative potential with start-ups like Trone. Hanging toilets are also becoming more and more popular.
The washroom market is also linked to several important adjacent activities such as the he sale of toilet care products, the he sale of toilet paper and the he rental of mobile or fixed toilets, which will not be addressed in this study,
1.2 The growing global market for toilet seats
The global toilet seat market in figures
The toilet seat market is expected to reach $*.* billion in **** with a CAGR of *% per year.
Evolution of the global toilet seat market World, ****-****, in billions of US dollars Source: ****
This growth is expected to be driven by the booming residential real estate ...
1.3 The toilet market is maturing in France
The market for ceramic toilets and toilet seats is stagnating
According to The Monitor *.* billion, the bathroom sector grew by *.*% in **** to reach This was driven in particular by the dynamism of ceramic products (***) and more particularly ceramic toilet bowls and ceramic toilet tops. Washing toilets are particularly popular as they ...
1.4 Foreign trade in sanitary products
Foreign trade in ceramic sanitary ware is registered under the following code
****: Ceramic sinks, washbasins, washstands, bathtubs, bidets, lavatory bowls, cisterns, urinals and similar fixtures for sanitary purposes
Foreign trade in ceramic sanitary ware, which includes WCs, has experienced a significant deterioration since ****. Exports have indeed decreased by **.*% while imports ...
1.5 The impact of Covid-19 on production
Covid-** has had a significant impact on the manufacture of ceramic plumbing fixtures. In March ****, the players' sales were **.*% lower than in March ****. The fall reached **% in April **** before activity resumed in May to reach levels comparable to **** in June
Turnover index for the manufacture of ceramic sanitary appliances France, ****-****, ...
2 Demand Analysis
2.1 Stagnation in new housing construction hampers market dynamism
The toilet sector in France is closely dependent on the development of residential and office construction, since each new construction involves the fitting out of toilets. The graph below highlights the increase of more than **.*% in the number of collective and individual housing starts between **** and ****. However, since ****, housing starts appear ...
2.2 The toilets, a room that justifies expenses for the French
Toilets are a part of the house for a majority of French people and decoration and maintenance are therefore important. Although it comes last in terms of the importance of decoration, **% of French people still attach great importance to its aesthetics.
How important is it to you to decorate the following ...
2.3 Non-residential construction also carries the sector
The surface area of non-residential premises started increased by **.*% between January **** and January **** (***)
Construction of non-residential premises France, January ****-January ****, in billions of square metres Source: ****
Commercial premises, hotels and restaurants
Commercial premises, hotels, restaurants, etc. represent outlets for the production of toilets. Indeed, they constitute an essential element of comfort ...
2.4 French distrust of public toilets
Hygiene in public toilets is a major concern for the French, with **% thinking that they represent a health risk and **% having recently stopped using them due to lack of cleanliness.
Places presenting the most hygiene risks according to the French France, ****, percentage Source: ****
**% of French people even think that it ...
3 Market structure
3.1 Fixed toilet value chain
The steps in the value chain are as follows
The manufacturing Among the manufacturers, there are producers of ceramic sanitary ware for private individuals, who often produce all the ceramic sanitary ware parts of the bathroom (***) or collective toilets for large companies, places of passage, etc. The distribution which is divided ...
3.2 The production of fixed ceramic toilets
Les premiers acteurs du marché sont les entreprises qui produisent des WC mais aussi toutes les pièces sanitaires en céramique comme les baignoires et les éviers et sont recensés sous le code Naf **.**z (***). Les « pure players » qui ne proposent que des toilettes ou des abattants comme Olfa sont ...
3.3 Producers of public, commercial or public toilets
As explained Les Echos these - sometimes very small - actors must dealing with cities and communities to finance itself via subsidies or even be the subject of experimentation to judge the effectiveness of products. The latter seem increasingly inclined to seek innovative solutions, in particular by calling on start-ups such ...
3.4 The distribution of fixed toilets
Classic toilets are sold in France by furniture and sanitary specialists such as Leroy Merlin, Castorama, Lapeyre with an increase in online sales and distributors such as Amazon and Alibaba that do not offer facility services
In the DIY sector, the most popular brands are Leroy Merlin, Castorama and BricoDépôt, ...
4 Analysis of the offer
4.1 An offer with a variety of systems
Selon Ooreka, il existe trois modèles de toilettes classiques en France : le WC avec réservoir, le plus répandu ; le WC monobloc où le réservoir et la cuvette sont communs ; le WC avec réservoir séparé en hauteur où le réservoir est lié à la cuvette par ...
4.2 Intelligent, washable toilets
Washing toilets, which quickly conquered Japan, are the latest innovation in the toilet sector. The world leader in this market is the Japanese company Toto, which has exported its Washlet model to France, initially offering it to prestigious places such as hotels and palaces. This approach made it possible to promote ...
5 Regulation
5.1 Current regulations
In terms of regulation, we can distinguish two main axes
The obligation for companies to provide their employees with toilet facilities; Standards for washrooms for people with disabilities
In the first case, the number of toilets installed is depending on the maximum number of employees simultaneously present on the company's premises ...
6 Positioning of the players
6.1. Companies specialising in high-end products are divided between traditional and innovative players
- Villeroy & Boch
- Duravit
- Geberit
- Ideal Standard
- Toto
- Saniclean
- Olfa
- Sanitec
- MPS Toilettes
- Francioli
- Sagelec
- Enygea Groupe (WC LOC, PSV)
- Lovely toilettes
- Laufen (Roca Groupe)
- SFA Sanibroyeur
- Idealclima
- Porcher (Ideal Standard)
List of charts presented in this market study
- Évolution du marché mondial des sièges de toilette
- Chiffre d'affaires de la céramique sanitaire
- Number of sales of old houses and apartments
- Dépenses courantes en gros travaux d'entretien/amélioration
- Housing starts
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the stationary toilet market | France
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