Buy the full study
Summary of our market study
to understand this market
Detailed content of our market study
Summary and extracts
1 Market overview
1.1 Definition and scope of study
Vegan dishes are essentially food substitutes of plant origin, imitating food products of animal origin. A sub-segment of the food sector, their consumption is mainly motivated by environmental or animal welfare considerations.
Driven by the vegan trend, the market for vegan dishes saw strong growth rates worldwide in 2020, with 27% growth in the USA, 56% in Germany and 39% in the UK compared with 2019.
With 49% of French households including at least one flexitarian in 2021 (an increase of 24 points on 2015), the market for these plant-based protein substitutes holds strong potential for expansion. All the more so as these dishes are considered healthy by 85% of consumers, and 73% of them also consider them to be environmentally friendly.
Following the example of the start-up La Vie, which raised a spectacular €25 million to develop its alternative lardons and bacons by 2022, many players are introducing vegan alternatives. Almost all supermarkets offer vegan alternatives, with French brands such as HappyVore, or vegan viennoiseries from La boulangère. Foreign brands such as Heura, Novish and LoveRaw are also tending to penetrate the French market.
Although the vegan food market only grew by 3.1% in 2021, all the indicators seem to show that this sector can only go from strength to strength. The French people's awareness of the environment, and the various institutional actions taken, are driving the future consumption and further democratization of these products.
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Swedish oat-milk king Oatly tries to survive in the shadow of Björg and Alpro - 13/07/2024
- the group was floated on Wall Street three years ago at a valuation of $12 billion (9.8 billion euros), with sales at the time of $421 million.
- Distributed in France in coffee shops, Monoprix and integrated chains (Carrefour, Auchan, Casino, Intermarché, Système U, Leclerc, etc.)
- The historic brands Björg (Ecotone group) Sojasun, Alpro (Danone), introduced plant milks (soy, almond, coconut, spelt, rice) to the country's shelves some thirty years ago,
- Oatly currently accounts for less than 5% of the French plant-based beverage market.
- Market leaders Björg and Alpro hold around 45% and 17% respectively.
Frenchman becomes boss of leading oat milk manufacturer Oatly - 13/05/2023
- Oatly is the world leader in oat milk.
- Oatly was listed on the New York Stock Exchange in May 2021
- Oatly's sales in 2022 will be $722 million
- Oatly was founded 25 years ago in Sweden
- The company offers products such as oat milk, yoghurts, creams, spreads and ice creams based on the cereal.
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
The vegan food market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
