The thrift store market - Italy

• - **Sales up:** 596.3 million euros last year, representing an increase of 61%.
• - **Net income:** 17.8 million euros (against a loss of 20.4 million euros in 2022).
• - **Workforce:** 2,000 employees. - **Year of creation:** 2008.
• - **Number of registered members in France:** 27 million.
• - **Market position:** Europe's third-largest textile operator, behind Zalando and Shein, and number one in the C to C second-hand market in Europe.

• In the third quarter of 2023, Vinted is the most visited fashion site in France.
• Vinted has 23 million subscribers in France.
• The company was founded in 2008.
• Vinted has posted sales growth of 51% in 2022.
• The company's sales in 2022 were 370 million euros.
• Vinted has almost 2,000 employees.
• Almost half (44%) of all baby clothes bought online are purchased on Vinted.
• The second-hand fashion market was worth 6 billion euros in 2022 in France.
• The total clothing market in France in 2022 was worth 26 billion euros.
• Vinted's notable competitors include Shein, Temu, Zalando, La Redoute, Leboncoin, and Vestiaire Collective.

• In 2020, Vinted became the leading online fashion retailer in France in terms of volume.
• Vinted also became the leader in sales in 2021, surpassing Amazon.
• Since 2019, Vinted has more than doubled its market share in women's ready-to-wear and footwear.
• Vinted has captured half of the online baby clothing market.
• Founded in 2008, Vinted launched in France in 2013. Vinted has over 23 million registered users in France.
• The second-hand fashion market represents 4% of fashion-textile purchase volumes and 2% by value.

• Founded in late 2008 in Lithuania
• More than 65 million users in 16 countries
• Over 19 million users in France
• 57% of users are between 18 and 34 years old
• More than half of users are women
• Sales of 245 million euros in 2021 (60% growth over 2020)
• Over $560 million raised since launch
• Losses of 118 million euros in 2021
• 7.6 million downloads in the UK by 2022
• Over 200,000 drop-off points in Europe for Vinted Go
• 200 drop-off and pick-up points in the Paris region by summer 2022
• Target of 2,000 lockers in the Paris region by the end of 2023
• Launched in the United States and Germany in 2010

Key figures and information relevant to market research:

Highest inflation in a generation.

Rising geopolitical tensions.

Climate crisis.

Falling consumer confidence amid likely economic recession in 2023.

Growing demand for resale, rental and discount products. Need to adapt business models to make customer loyalty a priority.

American Eagle Outfitters has chosen a direct-to-consumer (DTC) strategy to position itself wherever the customer is, on both physical and online channels.

Importance of having a unified brand voice, a strong structure for international partners, and a flexible global strategy including product design, pricing, assortment and omnichannel.

Collaboration with ESW to develop a hyper-localized commerce experience, including complete sites for multiple countries with localized pricing and promotions, tailored content and languages, optimized payments, targeted online marketing and advanced logistics management.

Fully localized shopping experience for customers in each country, including social shopping channels.

• Hundreds of millions of dollars a year: profits dedicated to the environment
• Forty-nine years of Patagonia's commitment to the environment
• 2025 goal: use only recycled or organic materials
• 95% of Patagonia's emissions come from manufacturing and transporting its products
• 1% of Patagonia sales donated to 1,000 NGOs since 1985
• 6,000 members of 1% for the Planet (including 1,000 in France)