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1 Market Summary

1.1 Definition and presentation

The handbag market is part of the broader accessories market.

A handbag is a fashion accessory for storing everyday items (e.g., wallet, keys). It is a consumer product, intended primarily for women; however, some specific models are also available for men. Many features are taken into consideration when a consumer purchases a handbag: practicality, aesthetics, and even branding remain particularly important.

The handbag market is very diverse and can be segmented into multiple categories based on a variety of factors:

  • Ranges or brands: luxury, high-end, middle-end, low-end;
  • Shapes or sizes: clutch, small bag;
  • Materials: leather, synthetic, fabric or recycled material.

In Italy, the handbag industry (manufacturers and distributors) is in excellent health, but faces a slight decline in handbag consumption, which is part of the broader cutback in spending on the clothing market by Italian consumers. Competition between more and more players is growing, and the two extreme segments of the market, luxury on the one hand and low end on the other, seem to be the driving pillars, thus to the detriment of all "middle" brands. Traditional manufacturers such as LVMH now have to deal, for example, with private labels. New distribution channels are also emerging, creating new opportunities for the industry.

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Latest news

Inauguration of a Hermès site in Riom, land of volcanoes - 17/09/2024
  • 1. Number of Hermès leather factories in France: 23.
  • 2. Frequency of new leather goods factories opened by Hermès: one per year.
  • 3. Length of training for a leatherworker at Hermès: 18 months for basic training, and 5 years to master the craft.
  • 4. Standard capacity of Hermès leather goods factories: 300 employees, including 260 craftsmen and 40 supervisory and support staff.
  • 5. Year Hermès launched its leather goods division: 1923.
  • 6. Change in contribution to Hermès sales: initially 55% from silk and 9% from leather goods; today, these percentages are largely reversed.
Chanel seeks new impetus with the departure of its artistic director - 06/06/2024
  • - The Chanel group employs over 36,500 people worldwide.
  • - Chanel sales 19.7 billion dollars in 2023
  • - Chanel sales rose by +15.8%.
  • - In the United States, Chanel sales rose by less than 3% to $3.9 billion.
  • - In Asia, Chanel sales rose strongly by 17.7% to $8.4 billion.
  • - Chanel's distribution network has doubled over the last five years.
Luxury: Chanel on the right track - 22/05/2024
  • - Chanel 2023 annual sales: $19.7 billion (approx. €18.2 billion), an increase of 14.6%.
  • - Workforce: 36,500 employees.
  • - Number of Chanel boutiques worldwide: over 600.
  • - Sales in Asia: $8.4 billion, up 17.7%.
  • - Sales in Europe: $4.7 billion.
  • - Sales in the United States: $3.9 billion, with growth of less than 3%.
  • - Number of Chanel stores in mainland China: 18.
Lvmh: Belloni steps down as general manager and will be president of Lvmh Italy - 22/03/2024
  • **Toni Belloni**
    • - Period in LVMH: more than 23 years
    • - Roles: General manager and chairman of the executive committee of LVMH
    • - Next role: In charge of some strategic missions and president of LVMH Italy
  • **Stéphane Bianchi**
    • - Date of hire at LVMH: 2018
    • - New roles: He will chair the executive committee and lead the group's geographic divisions and digital and data transformation, working in close collaboration with Bernard Arnault. 3.
  • **Wei Sun Christianson**
    • - Proposed Position: Administrator on the board of directors
    • - Skills: Financial literacy, knowledge of the luxury market and China
    • - Proposed co-option date: April 18 board of directors meeting
  • **Bernard Arnault**
    • - Roles: chairman and chief executive officer of the LVMH Group
    • - Comment on Belloni: Describes him as critical to LVMH's success, citing his vision, loyalty, and participation in the group's acquisitions.
Chanel investe ancora in Italia: nuova giunteria per Gensi Group - 29/02/2024

1. **Investimento Chanel nel Calzaturificio Gensi Group**: - Inaugurazione di un nuovo reparto di giunteria di 3.000 metri quadrati nel sito produttivo di Mosciano Sant'Angelo (Teramo). - Attivazione di 4 nuove linee di produzione da 70 metri ciascuna. - Attualmente, 6 linee di produzione sono in funzione, con un piano di raddoppio nei prossimi 3 anni attraverso l'inserimento di nuove risorse professionali. 2. **Iniziative Aziendali per la Sostenibilità**: - Formazione di 3 gruppi di lavoro dedicati alla sostenibilità ambientale dell'azienda un anno fa. - Riduzione dei consumi energetici e degli scarti di lavorazione. - Avanzamenti nel riciclo e riuso. - Avvio dell'istituto interno di formazione "M'Astri Nascenti" in collaborazione con Arsutoria School, con 60 persone formate fino ad oggi. 3. **Forza Lavoro e Piani di Assunzione**: - Attualmente, l'azienda ha oltre 660 collaboratori, dei quali oltre 120 sono orlatrici. - Sono previste nuove assunzioni per aumentare ulteriormente la forza lavoro. 4. **Produzione Chanel e Supply Chain Italiana**: - Le calzature Chanel sono progettate in Francia ma prodotte in Italia. - Aziende italiane controllate da Chanel implicate nella produzione: Roveda di Parabiago (acquisita nel 1999), Gensi di Giulianova (acquisita nel 2015), e Ballin Shoes (acquisita nel 2020).

Hermès continues to raise prices - 09/02/2024
  • - Hermès sales in 2023 will be 13.4 billion euros, up 16% on the previous year and 21% at constant exchange rates.
  • - Net income is up 28% to 4.3 billion euros.
  • - Hermès has a market value of 231 billion euros.
  • - Hermès has increased its prices by 8 to 9% in 2023.
  • - 22,000 Hermès employees worldwide.
  • - More than 60% of new jobs created in France, where Hermès manufactures three quarters of its products.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Gucci
Hermès International
LVMH ITALIA S.P.A.
Prada Groupe
Valentino
Michael Kors
Yves Saint Laurent Parfums (Groupe L'Oréal)
Fendi
Chanel
Bottega Veneta (Kering Group)

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the handbag market | Italy

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