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Summary of our market study
The French market for socks is around 200 million euros
The European market for socks is estimated at 1.3 billion euros.
Germany dominates European production with a 40% share, followed by France with 16%, with the top five countries producing 72% of the total.
French domestic consumption is around 800 million euros. France relies heavily on imports, mainly from Turkey, China and Italy, to meet demand, reflecting a high level of dependence and a trade deficit.
The number of French companies in the sector has fallen from 43 in 2012 to 31.
On average, the French buy between 5 and 9 new pairs a year, and own between 15 and 20 pairs of socks in total. In Italy, individuals buy more than 15 pairs a year.
Comfort is the main purchasing criterion, and consumers show no marked preference for a particular brand of socks.
Brand loyalty seems low.
The online segment of the market has seen particularly strong growth
Socks market players
- Dim
- Uniqlo
- Archiduchesse
- Bleu Forêt
- Royalties
- Kindy
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Summary and extracts
1 Market overview
1.1 Market definition and presentation
Long mainly dedicated to men, the sock market has evolved enormously over the last few decades, and now targets the entire French population. We are witnessing new fashion trends that have made the sock a real fashion accessory [ Huffington Post ]
Thus, the offer on the market continues to grow and evolve to meet the new expectations of consumers. For example, we are witnessing the development of Made In France, which is becoming increasingly popular, or the significant increase in demand for so-called "fancy" socks, with ever more original designs
Many types of socks exist today, in different shapes, colours and materials used in their production
However, as the new generations are an increasingly important player in the demand for ready-to-wear clothing, in recent years there has been a decline in the sale of socks in "physical" points of sale, i.e. supermarkets and hypermarkets, which tends to slow down sales of traditional brands, in favour of those of start-ups with innovative sales strategies
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the sock market | France
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