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Summary of our market study
The French pulp market is estimated at around €800 million.
World pulp production is around 181 million tonnes, with European production at 38 million tonnes. The global market value is in excess of $170 billion.
The market is dominated by China, which is the main consumer and strongly influences global production and prices.
French pulp production in 2023 will be around 1.3 million tonnes. Recycled pulp production varies between 4 and 5 million tonnes.
Over the past decade, production has fallen by 3% and 4% a year in volume and by around 2% a year in value.
The packaging sector accounts for over 50% of national consumption. Most of this demand comes from paper and cardboard recycling (PCR).
The graphic paper sector is the second largest consumer, followed by the hygiene paper sector.
The rise in the number of e-book readers is driving down demand for pulp in the publishing industry, with an annual decline of around 4-6%.
The packaging industry benefits from the growth of e-commerce, as online purchases require an increase in packaging materials such as corrugated board.
The ban on single-use plastics and incentives to use recycled plastics reinforce the pulp and paper industry's ecological responsibility.
Market players
- International Paper - world leader in the paper and pulp industry
- Smurfit Kappa - another major player
- The Navigator Company - a leader in the bleached eucalyptus kraft pulp segment.
- Arauco - a research company providing information on pulp costs in different regions
- Greenfield - contributes to the market by recycling paper and reinventing it as a raw material for new products.
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Summary and extracts
1 Market summary
1.1 What is pulp?
Pulp (or pulp) is a material produced from plants, such as hemp, wood or flax . It is a raw material used in particular in the production of paper, tissue cardboard and packaging.
The first paper production from pulp was carried out in 1843, the production was gradually increased industrialized with the development of chemical and mechanical processes allowing the extraction of cellulose, and the elimination of lignin - from hard or soft woods.
There are two main types of pulp:
- Market pulp produced in factories dedicated to the production and sale of pulp
- The integrated dough produced by industries that use pulp in another process (e. g. graphic paper making)
The pulp market is dependent on the forestry market and the recycling of paper and cardboard. It also provides the raw material for the manufacture of cardboard, packaging, graphic paper, newspapers and handkerchiefs, and its dynamics are therefore highly correlated.
World consumption is driven by the Chinese market. And, if the use of pulp in the world for paper press where publishing is in decline, the pulp market is however dynamic in other segments such as industrial packaging.
The market also has to deal with the environmental challenge by reinventing its production methods and benefits from the increasingly reduced use of plastic.
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