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Summary of our market study
The French poultry market is estimated at between 1.9 and 2 million tons of poultry
The European Union produced 13.4 tons of poultry in 2020. France is one of the main consumers, with 1.88 million tonnes in 2020, just behind the UK and Germany.
The impact of COVID-19 has led to a 0.1% increase in French poultry consumption in 2020, with chicken and turkey purchases up by 11.1% and 2.8% respectively.
In recent years, the French market has favored white meats, particularly poultry, with poultry consumption rising from an average of 23.5 kg per person to around 27.5 kg per person in 2020.
The French market offers a wide range of products, from processed and cut poultry to whole birds. Processed and cut-up poultry is the most popular. Whole poultry, which was the consumer favorite in the 90s, is now in decline.
The French market is moving towards high-end poultry (red label and organic), with sales of red label chicken rising by 10% and organic chicken by 6% in 2021, but organic poultry consumption still represents a small share of the market.
France is one of the world's leading producers of free-range poultry, and organic chicken production doubled between 2009 and 2019.
The poultry sector is faced with rising raw material costs.
A few major groups dominate the industry. French poultry farming has seen a steady number of slaughterings over the past decade. Supermarkets and hypermarkets are the main distribution channels.
French poultry production fell by 1.6% in 2020, and the country has become a net importer. The balance of trade is in deficit by €300-350 million. Imports come largely from neighboring European countries, Belgium, Poland, the Netherlands and Germany.
The industry is tightly regulated, prioritizing animal welfare with directives and laws such as the Egalim law aimed at balancing the forces between market players.
Key players in the French poultry market
- Eureden, a cooperative with a strong focus on sustainable farming practices and vertical integration.
- LDC, known for its extensive presence, operates in several segments, including breeding, slaughtering and processing, enabling it to have a significant impact on national and international poultry markets.
- Terrena, another livestock giant, takes a cooperative approach to the global agriculture and food industry.
- Nutrea, a Eureden subsidiary specializing in animal and poultry feed
- La Coopérative du Gouessant, specialized in the production of animal feed.
- Poultry products are mainly distributed by major food retailers
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Summary and extracts
1 Market overview
1.1 Definition & scope of the study
The poultry market is the market for the breeding of poultry, a domestic bird, belonging to the gallinaceous or palmipeds, which is raised for its meat or eggs. The term refers to all backyard birds, which are the subject of poultry farming. The present study will focus on industrial and local poultry farming and its distribution
The poultry market in France is dominated by a few major groups These include the LDC group and the Duc group (acquired by the Plukon group in 2017), which also dominate the European market. The main marketing channels for poultry in France are supermarkets and hypermarkets, restaurants and specialized channels. In 2019, almost 3/4 of French poultry production is concentrated in the Grand Ouest region, which demonstrates a certain geographical dependence of the market.
The poultry market is very important in France: France is the third largest poultry producing country in the European Union . Poultry consumption in France has increased over the last ten years to reach the 1.88 MTEC mark (Million Tons Carcass Equivalent) in 2020
The economic landscape has darkened in recent months for the major poultry producers in France. These economic difficulties can be explained mainly by the surge in raw material prices, which has resulted in higher production costs. To protect their interests, supermarkets and hypermarkets have been unwilling to meet the needs of industrialists for price increases.
Even if organic is on the rise, the organic poultry meat segment in France remains a niche market. Organic meat accounts for between 0.5% and 4% of the market in France, with a turnover of 800 million euros in 2019. One of the major obstacles to the growth of this sector is the price of organic meat, which is 10 to 30% higher than that of non-organic products.
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