The pool market - Germany

The global swimming pool market, valued at USD 34.88 billion in 2020, is projected to grow at a CAGR of 2% from 2020 to 2024, reaching USD 37.76 billion. North America dominates the market, expected to contribute 44% to the market growth during this period. In Europe, France leads with 3.2 million pools, while the German market, ranking third in Europe, has witnessed stable sales at approximately 9,500 pools per year. However, there is a marked decrease in the construction of new swimming pools in Germany, with growth shifting towards pool renovation. In 2020, Germany had over one million private pools, including 104,000 high-end above-ground pools costing over EUR 1,500, and 1.4 million less expensive models. The country also had 133,100 indoor and 595,500 in-ground outdoor pools. Despite these figures, public pool numbers have been declining, with fewer than 6,000 remaining, and the interest in swimming as a sport is also witnessing a downturn. China emerges as the leading supplier for Germany's swimming pool imports. The German market is experiencing a shift towards private pool ownership tied to rising household incomes, which have shown consistent growth since 2011, coupled with an increasing trend towards luxury home enhancements like pools and a desire for socializing in aesthetic environments.

German Market for Private Swimming Pools: Key Trends and Figures

Germany's market for private swimming pools has displayed resilience with a steady growth rate. Although the demand has seen a recent boom, it is shaped by the country's economic dynamics, home ownership rates, and consumer preferences for luxury and personalized products, such as swimming pools. Interestingly, nearly between 10 and 15 percent of Germans have expressed intentions to either renovate or build pool facilities within their homes over the next three years. This intention is supported by the availability of nearly between 15 and 20 million single-family homes and a similar range of households with gardens, which exemplifies the potential of the pool market in Germany. When examining the drivers of demand for private pools, key factors include housing purchases, an increasing trend of wealth as shown in rising purchasing power, and an affinity for enhancing living spaces with luxurious and aesthetically pleasing features. It is further influenced by the climatic shift where rising average temperatures, particularly during summer, have somewhat steered the populace towards considering pools as a favorable option for leisure and respite from the heat. Despite this growing interest, the decline in the number of public pools combined with the seemingly waning public enthusiasm for swimming as a sport may be driving the trend towards private pool ownership. Public pools have been on a downtrend, with less than 6,000 operational pools compared to the higher count from years past, showing a considerable decrease over time. A significant portion of the population, particularly the younger demographics, are not proficient swimmers, which might influence the shift towards private pools where individuals can practice and enjoy swimming in a personal space. The market landscape for pools also presents a variety of offerings, from extravagant in-ground pools to more economical above-ground ones. There is also an assortment of maintenance services, refurbishment options, and increasingly, technology-based solutions for pool monitoring and maintenance. The competitive scene is bustling with manufacturers, both local and international, along with various distribution channels ranging from DIY stores to e-commerce platforms, indicating a vibrant trade environment. In conclusion, the demand for private swimming pools in Germany reflects a combination of factors – economic stability, desire for luxury and comfort, climatic conditions, and a quest for private spaces for leisure activities. These factors collectively have maintained the market's momentum in Germany, with current trends suggesting a sustained interest in private pool ownership.

Prominent Market Contributors: Leaders Paving The Way in Germany's Swimming Pool Spectacle

The German swimming pool market showcases a pristine array of businesses dedicated to creating aquatic havens for both private households and commercial endeavors. From grandiose pool architects crafting custom paradises to innovative manufacturers revolutionizing pool tech, let's dive into an exploration of the main players etching their names in this buoyant industry.

• Visionary Architects and Designers

Setting the stage with designs that harmonize aesthetics with functionality, firms like Kühne Pool and Holger Mauerer freischaffender Architekt AKNW stand out. They are not merely crafting swimming spaces but curating experiences tailored to individual tastes. These pioneers, alongside Terramanus Landschaftsarchitektur, that merges landscape artistry with aquatic blueprints, and Wallpaint Studios Wandmalerei und Design, inject living canvases with aquatic vitality, signal an era where pools are personalized masterpieces.

• Cutting-Edge Manufacturers

The core of the pool's essence, its very material and build, emerges from the innovation of manufacturers like Walter and Elbtal Plastics GmbH & Co KG. With a keen focus on quality and durability, these giants ensure that the backbone of each swimming pool is robust and long-lasting. Similarly, TROPICA Schwimmbadüberdachung Geyger carves a niche in pool coverings, safeguarding the sanctity of the poolside experience against the elements and Baumann Gärten beautifies the space, enriching the pool environment with lush landscapes.

• Dynamic Distribution and Retail Giants

As the marketplace expands, so does the array of distributors and retailers. Market inhabitants from Tengelmann and Bauhaus to Hombach cater to the do-it-yourself enthusiasts. Moreover, supermarkets like Aldi and Lidl and e-commerce platforms such as Amazon have begun to dip their toes into the pool distribution game, offering convenient solutions for above-ground pools and accessories. This is complemented by household appliance brands like Medianess Electronics and garden center brands, which broaden the horizons for pool enthusiasts seeking a myriad of options.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 10/08/2022

Summary and extracts

List of charts presented in this market study

• Size of the global market for swimming pools
• Global swimming pool market by region
• Number of inhabitants per pool
• Number of swimming pools, by type
• Number of admissions to public swimming pools, by state
• Development of imports and exports of swimming pools
• Most important countries that export swimming pools
• Main countries that import swimming pools
• Single-family homes and households with a garden
• Final household consumption
• Average monthly temperature
• Number of admissions to public swimming pools by region
• The population's interest in swimming
• Distribution of private swimming pools by type
• Distribution of public swimming pools by type
• Interest in the search for "Pool in the Garden"