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Summary of our market study
The global market for codeless platforms showed substantial growth from 2020 onwards. By 2021, the market had grown by an impressive 60-70%, with an annual growth rate of nearly 30%.
The vast market for code-free and code-reduced technologies, which is not limited to platforms and applications, was worth over $22 billion and could reach $200 billion by 2030
Investment in no-code startups surged from $529 million to $4.7 billion in 2021. Major players such as Bubble and Zapier have raised significant funds ($100 million and $140 million in 2020, respectively).
The broad application of no-code technologies, from websites to artificial intelligence, attracts a diverse user base, including developers, as these platforms both save time and foster the development of quality software.
Leading companies such as Airtable and Adalo have generated revenues of $85 million and $1 million in 2020.
The appeal of codeless platforms is reinforced by the fact that 75% of large companies will be using at least four codeless tools by 2024, and 65% of applications are expected to be developed using codeless technology.
European data protection regulations such as GDPR and ePrivacy will impact the sector.
Analysis of the growing demand for no-code platforms
No-code tools are breaking down barriers to digital innovation. Demand is not confined to large corporations, but is also being driven by small and medium-sized enterprises (SMEs) looking for more agile and adaptable tools to meet their specific needs.
This has led to the expansion of the no-code market, with a plethora of platforms emerging to meet various marketing necessities such as chatbot creation of chatbots, data scraping, task automation, and even mobile app design all achievable without prior coding expertise.
One of the main factors driving this demand is the acute shortage of qualified developers.
In future, a significant proportion (around 65%) of applications will be developed using no-code or reduced-code methodologies. The majority of large companies are expected to use at least four low- or no-code tools
Despite the predominance of American startups, the French market is catching up, as demonstrated by several French companies such as Pandasuite, which have made their mark on the global market.
Pioneering giants of the "no code" market pave the way for digital transformation
- Bubble: A veritable icon of the "no-code "yme of democratizing technological creation, giving the power of development to the masses.
- Zapier: Renowned for its automation prowess
- Airtable: the perfect balance between databases and spreadsheets
- Adalo: a beacon of innovation in mobile applications
- Notion: offers an all-in-one workspace that combines notes, tasks, databases and collaboration.
- Retool: focuses on the development of in-house tools, offering a library of pre-built components and the ability to connect to any database or API.
- Pandasuite
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
No-code platforms are visual programming platforms that enable any user to build their own application, in the broadest sense of the term, with a simple drag-and-drop operation. These platforms make it possible to create websites, newsletters and forms in just a few clicks, thanks to highly visual and intuitive interfaces, without any notion of programming. In recent years, we've seen no-code tools gain in popularity as they meet a wide range of marketing needs: create a chatbot, scrape data, automate tasks and even design mobile applications - all without coding, of course. Some platforms even offer tools for designing your own no-code services, such as Bubble. But the principle remains the same, and has been for almost 50 years: a publisher provides a tool that enables a non-technical profileto easily create a solution that, at first glance, involves specific technical complexity.
The global market for no-code platforms is booming for several reasons. On the one hand, advances in computer technology are making programming more accessible to the general public. On the other hand, there is tension in the developer job market: companies are finding it hard to recruit, and salaries are high. no-code solutions offer a degree of independence to non-technical profiles, who often appreciate being able to "do things themselves", freeing themselves from the constraints inherent in organizations. These obstacles can be linked to the rigidity of companies, to interests that are not perfectly aligned between certain departments and management, or to uncertainties about the added value of a technical solution.
on a global scale, we can see that no-code platforms are becoming increasingly popular, driven by companies such as Airtable and Bubble. The amount invested in the US in low- and no-code startups has more than quadrupled in five years, from $114 million in 2014 to $529 million in 2019. Among them, Airtable ($170 million raised in total) used by WeWork in the management of its construction projects and Netflix for its video post-production stages.
Although the French no-code market was lagging behind the Anglo-Saxon markets, the fact remains that French companies are increasingly inclined to use these platforms, which are better suited to the needs of SMEs. The increase in the number of start-ups offering these solutions, such as Contournement and Ottho Tools, bears witness to the dynamism of the market.
1.2 A fast-growing global market
The global market for no-code platforms is booming. The following graph shows the evolution of the market size for low and no-code applications between **** and ****. In just * years, the market has jumped by **%. By ****, the market has grown by **% compared to ****.
What's more, thetotal for low and no-code technologies, not just ...
1.3 A high-potential national market
There is no market size for no-code platforms in France. Nor is it possible to estimate it from information on the sector to date. However, digital market figures are available in France, notably for software and cloud platform publishers, and they enable us to appreciate the strong development potential of no-code ...
2 Demand analysis
2.1 Developers, the first target audience for no-code platforms
The main advantage of no-code platforms is the ability to "program" without any notion of programming. However, the emergence of these tools is not the beginning of the end for developers, many of whom use and appreciate no-code in their work. Indeed, no-code and code are not mutually exclusive, but rather ...
2.2 The digital transformation of companies: a major determinant of demand
The digitization of businesses is a major growth driver for no-code platforms, whose offerings are geared towards professionals and businesses (***) from French companies.aises, where **% estimate that the **** budget allocated to IT will increase, while this same budget was already on the rise in **** for **% of companies.
IT budget trends France, ...
3 Market structure
3.1 A market that is expanding and deconcentrating
There are a multitude of no-code platforms in a variety of fields. The following table classifies them according to their field of application:
Although the above table is not an exhaustive ranking of no-code platforms, it does show the sheer number of players already on the market. Indeed, many players are ...
3.2 French production of no-code tools
French production of no-code tools is by no means non-existent, and some companies have managed to make a name for themselves. The following table lists the French players offering no-code tools (***) and their areas of expertise. Most of them are startups:
Pandasuite is probably the most widely used French no-code platform ...
3.3 Fundraising, a major factor in structuring the market
The companies making up the no-code market are mainly American start-ups. Indeed, the heavyweights of the market, including Bubble, Zapier, Aitable and Notion, are mostly based in the USA, particularly in Silicon Valley, the cradle of the tech industry. The French players, whether in no-code solutions (***), are also mostly statups or, ...
4 Offer analysis
4.1 Offer price typology
The following table lists the various subscriptions and associated prices for the main players in the sector:
Source: ****
The business model of no-code companies is to offer freemium formulas. This is a business strategy in which a first, limited version of the application is available free of charge, to attract as ...
4.2 Supply trends
In France, the no-code offer extends to training, consulting and companies specialized in the use of no-code platforms in their customer services. The following table lists and classifies these French players:
With the emergence of no-code in France and its probable democratization, the number of training courses and companies using no-code ...
5 Regulations
5.1 Regulations
Personal data security:
Initially, the French Data Protection Act of January *, **** provided a legal framework for the protection of personal data in France.
In the European Union, the General Data Protection Regulation (***).
Article * of the General Data Protection Regulation (***) states that "any information relating to an identified or identifiable natural person ...
5.2 Regulations set to evolve in Europe
In the near future, no-code platforms and the software created from them could also be governed by :
ePrivacy Regulation, a European Union project aimed at strengthening citizens' online privacy by "governing all electronic communications on publicly available services and networks originating from individuals within the European Union"[***]. The regulation is due ...
6 Positioning the players
6. Segmentation
- Bubble
- Zapier
- Airtable
- Notion
- Pandasuite
- Creatio
List of charts presented in this market study
- Global market size for low- and no-code applications
- Tools most appreciated by developers
- The tools best suited to developers' needs
- Developer loyalty to different tools
- Frequency of use of low/no code platforms for software creation
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Latest news
Bard, Google's answer to ChatGPT - 18/07/2023
- Google's chatbot Bard is now available in Europe and Brazil.
- The service is now available in over 40 languages, including French, Arabic and German.
- The service has been launched in 180 other countries (only in English, Japanese or Korean).
- Bard is based on the analysis of billions of online texts and up-to-date news data, unlike its competitor ChatGPT, whose data ends in 2021.
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