The no-code platform market - France

1.2 A fast-growing global market

The global market for no-code platforms is booming. The following graph shows the evolution of the market size for low and no-code applications between **** and ****. In just * years, the market has jumped by **%. By ****, the market has grown by **% compared to ****.

What's more, thetotal for low and no-code technologies, not just platforms and applications, is **.*** billion USD in ****, up **% on ****.

Global market size of low- and no-code applications Worldwide, **** - ****, in billions of USD Source: ****

The main growth driver is digital transformation, which is increasing demand for personalized software solutions. Indeed, one of the main barriers to digital transformation is the lack of qualified resources. No-code, and to a lesser extent low-code, are the answer to this problem, as there is no need for skilled manpower to work with these tools. In addition, the health crisis linked to covid-** and remote working have accelerated digital transformation and companies' need for digital resources. Companies had to react quickly and offer digital solutions to their employees and customers.

What's more, no-code platforms are set to continue their democratization, as **% of large companies will be using * low/no-code tools, either by IT departments or by initiatives outside IT. Also, **% of applications will be developed ...

1.3 A high-potential national market

There is no market size for no-code platforms in France. Nor is it possible to estimate it from information on the sector to date. However, digital market figures are available in France, notably for software and cloud platform publishers, and they enable us to appreciate the strong development potential of no-code platforms in the French market .

Numeum, the professional organization for the digital ecosystem in France, gives the evolution of the sector's sales since ****. In ****, the sector's sales are estimated at **.* billion euros, rising to **.* billion euros in ****.

The following graph shows that the sector is in constant evolution, with the exception of **** (***).

Trend in digital market size in France France, ****-****, in Source: ****

The digital sector is divided into three "businesses": software publishers and cloud platforms, Digital Service Companies (***). The graph below shows the breakdown of digital market sales between these three businesses:

Distribution of digital sector sales France, ****, in Source: ****

The * businesses that make up the sector had different growth rates in ****:

+*.*% for publishers and cloud platforms +*.*% for Digital Services Companies (***) +*.*% for Engineering and Technology Consulting (***).

Numeum has identified * key trends that will fuel growth in France's digital sector:

Digital transformation (***), which will account for *.* billion euros in ...

2.1 Developers, the first target audience for no-code platforms

The main advantage of no-code platforms is the ability to "program" without any notion of programming. However, the emergence of these tools is not the beginning of the end for developers, many of whom use and appreciate no-code in their work. Indeed, no-code and code are not mutually exclusive, but rather complementary. [***]

As proof of this, low and no-code applications are the tools that developers most like to use in their work, among the list of different tools proposed in a survey by Retool. **% of them appreciate low/no-code platforms. This is much more than for other tools (***).

Tools most appreciated by developers World, ****, in Source: ****

What's more, low/no-code and "traditional" code are perceived as complementary by developers. Indeed, **.*% regularly (***) use "traditional" code and low/no-code together. Nearly *% even use them systematically together.

Frequency of interaction between code and low/no-code World, ****, in Source: ****

The popularity of these coding tools may explain why **.*% of developers have already used a low or no-code platform in their work. *.*% use it systematically, **.*% sometimes, **.*% sometimes and **.*% rarely.

Frequency of use of low/no-code platforms for software creation World, ****, in Source: ****

In detail, senior developers (***)

Frequency of use of low/no code platforms among senior ...

2.2 The digital transformation of companies: a major determinant of demand

The digitization of businesses is a major growth driver for no-code platforms, whose offerings are geared towards professionals and businesses (***) from French companies.aises, where **% estimate that the **** budget allocated to IT will increase, while this same budget was already on the rise in **** for **% of companies.

IT budget trends France, **** - ****, as % of total budget Source: ****

What's more, in France in ****, the main obstacles to the digitalization of companies are data security risks, lack of in-house skills, and the lack of a secure environment.es, lack of in-house skills and lack of time, according to an Ipsos survey of French companies on digitalization. The following chart shows the main obstacles to digitalization. We can see thatno-code tools can provide a solution, or at least a partial solution, to many of these obstacles. For example, no-code tools can help overcome the lack of in-house skills, the lack of time and the cost issue. No-code tools can also make it possible to exploit different data sources and reduce implementation complexity.

Barriers to digital transformation in companies France, ****, in Source: ****

What's more, more than half (***) of companies say they don't have the necessary in-house resources to support the development of digital practices, including ...

3.1 A market that is expanding and deconcentrating

There are a multitude of no-code platforms in a variety of fields. The following table classifies them according to their field of application:

Although the above table is not an exhaustive ranking of no-code platforms, it does show the sheer number of players already on the market. Indeed, many players are already offering no-code tools, even though the sector is still in its infancy. What's more, new entrants will continue to enter the market and expand the offering and the no-code platform sector more generally over the next few years. [***]

The market is characterized by a great diversity of offerings. Indeed, within the many areas in which no-code tools can be used, platforms stand out by offering different services. For example, in the automation category, Makezu automates prospecting on Twitter, while Sandboxbanking focuses on banking and finance. In the same category, Zapier, one of the leaders in no-code automation, has a more general offering. There is thus a specialization of offerings on the part of certain players, enabling them to differentiate themselves by positioning themselves in niche markets that meet more specific needs.

It is also interesting to note that several players offer no-code tools that are compatible with other tools ...

3.2 French production of no-code tools

French production of no-code tools is by no means non-existent, and some companies have managed to make a name for themselves. The following table lists the French players offering no-code tools (***) and their areas of expertise. Most of them are startups:

Pandasuite is probably the most widely used French no-code platform in the world. Founded in ****, this startup is regularly cited in international rankings of the best no-code platforms. [***]. For its part, Ouscope has raised three million euros in **** for its Minsar platform, enabling the company to evolve technically.

3.3 Fundraising, a major factor in structuring the market

The companies making up the no-code market are mainly American start-ups. Indeed, the heavyweights of the market, including Bubble, Zapier, Aitable and Notion, are mostly based in the USA, particularly in Silicon Valley, the cradle of the tech industry. The French players, whether in no-code solutions (***), are also mostly statups or, at the very least, start-ups.

So, in a market essentially made up of startups, fund-raising and investment are a major challenge for no-code companies. The following graph shows investments in no-code companies by country.

No-code investments by country World, ****, in millions of USD Source: ****

In ****, $*** million was invested in no-code worldwide. In ****, *.* billion dollars were raised by no-code companies, half of which was raised in the last * months of the year, testifying to growing investor interest in the sector. The majority of investments in no-code companies are made in the United States (***) complete the podium. France ranks *th with $**.* million in investments. it's worth noting that China, though increasingly active in the various tech sectors, only came **th with $** million invested.

Alegria has counted ** fundraisings by no-code players worldwide in ****. Among the most notable, Airtable raised $* billion in * rounds over the year, Bubble raised $*** million in July, Calendly raised $*** million, ...

4.1 Offer price typology

The following table lists the various subscriptions and associated prices for the main players in the sector:

Source: ****

The business model of no-code companies is to offer freemium formulas. This is a business strategy in which a first, limited version of the application is available free of charge, to attract as many users as possible, and then more elaborate versions of the application are paid for. it should also be noted that the paid versions are available on a monthly subscription basis. Some of these applications offer the option of a yearly subscription, reducing the monthly fee. This is the case, for example, with Bubble, Airtable and Zapier.

What's more, no-code platforms offer a range of paid subscription packages, withprices increasing according to the features available. Several platforms do not indicate the price of the most advanced version, which is often aimed at businesses, since the offer is adapted and customized according to the company's needs.

We can also see that prices vary according to the platform's field of application. For example, productivity application Notion offers subscriptions at a much lower price than automation application Zapier.

4.2 Supply trends

In France, the no-code offer extends to training, consulting and companies specialized in the use of no-code platforms in their customer services. The following table lists and classifies these French players:

With the emergence of no-code in France and its probable democratization, the number of training courses and companies using no-code in their services is likely to increase.

5.1 Regulations

Personal data security:

Initially, the French Data Protection Act of January *, **** provided a legal framework for the protection of personal data in France.

In the European Union, the General Data Protection Regulation (***).

Article * of the General Data Protection Regulation (***) states that "any information relating to an identified or identifiable natural person is personal data."[***]

In ****, the CNIL published a guide for developers to help them comply with the RGPD.[***]

In addition, platforms, software and associated apllications must also comply with Article * of the Civil Code, which protects the right to privacy. However, the notion of private life is not defined by law, but has been clarified by case law and can be considered to include state of health, sentimental life, image, religious practice, family relationships and intimacy.[***]

Rules applicable to software copyright :

There is no legal definition of software, to avoid technological evolution rendering the term obsolete[***]

Since ****, software has been included in the list of works protected by copyright[***]

Software copyrights can either belong to an individual (***).

Village-Justice identifies * cases where the company owns the copyright:

The software is the subject of a collective work. This means that it is not possible to distinguish the work of each of the ...

5.2 Regulations set to evolve in Europe

In the near future, no-code platforms and the software created from them could also be governed by :

ePrivacy Regulation, a European Union project aimed at strengthening citizens' online privacy by "governing all electronic communications on publicly available services and networks originating from individuals within the European Union"[***]. The regulation is due to come into force in ****.

the draft regulation, also European, to govern artificial intelligence. This draft breaks down artificial intelligence into * uses: unacceptable risk, high risk, acceptable risk and use that poses no problem. [***] Applications deemed unacceptable will be banned. conversely, the regulation will have little to do with non-problematic uses, but will mainly concern high and acceptable risks, which will be framed by ethical obligations such as non-discrimination and respect for privacy.

6. Segmentation

• Google
• Bubble
• Zapier
• Airtable
• Notion
• Pandasuite
• Creatio