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Summary of our market study
The global web development market is worth over $70 billion. By 2023, internet penetration will reach 65%, with over 5 billion internet users and 5 billion people on social networks.
In France, sales in the computer programming business doubled between 2018 and 2023.The website development segment has tripled in just a few years.
It is estimated that there are over 11,000 companies employing nearly 100,000 people.The Île-de-France region leads the way with 5,000 establishments.
Online presence is essential for companies, with 70% deeming it indispensable.
The majority of developers are men (76%), and most are under the age of 34.
The quest for visibility is mainly driven by the desire to showcase activities, be easily found and engage in dialogue with customers and prospects.
More than three quarters of the French population use the Internet on their cell phone, and over 60 million users are active on the Internet.
Micro and small businesses are more inclined to use social networks, while medium-sized companies are more inclined to create dedicated websites.
The vast majority of SMEs spend less than 1,000 euros per year.
Some web development players in France
- NewQuest: Present in France, the United States, Australia and Hong Kong
- Wordpress, provider of e-commerce solutions.
- Colors: a Paris-based agency
- Agence Zee: creation of websites and e-commerce platforms
- USTS (Un Site Tout de Suite): Present in Paris and La Réunion
- Webeego: Based in the Paris region, Webeego
- 148: Paris-based provider of digital services.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The web development market encompasses services for creating and enhancing websites. This includes a wide range of professions, from web development proper to graphic identity design, user experience enhancement in general, or database security.
In France, there are two main types of service provider active in the web development market:
- Web hosts, who offer a range of options from shared or mutualized hosting (inexpensive) to "turnkey" hosting, enabling a company to retain control over the content of its website;
- Web agencies, either part of a communications group or independent. They cater to customers in all sectors, offering a variety of services tailored to the size and needs of each company. They focus primarily on their expertise in digital communications and marketing.
Despite the poor figures for the media sector, the growth in the number of websites continues to accelerate. We'll be focusing here on the development of website creation by businesses, which is mainly driven by the success of e-commerce and the development of the Internet on cell phones. The size of the French website development market has indeed been growing steadily since 2013, for a total increase in sales of +203% from 2013 to 2023.
However, the market is facing threats, such as the democratization (or even trivialization) of technological skills linked to website creation, which is increasingly being observed. Faced with these developments, service providers need to develop their expertise in marketing strategy and digital communications. They must also adapt their content to the advent of the mobile as a web browsing tool.
1.2 A dynamic global market
The number of Internet users continues to grow
The success of the web development market depends directly on the ever-increasing number of Internet users worldwide: in January ****, there will be around *.** billion Internet users, or **% of the world's population connected to the Web, compared with *.* billion in **** (***). Even more striking: in January **** , over * billion people will be registered on social networks, representing **.*% of the world's population. This figure corresponds to an increase of *** million users over last year, a growth of *.*%.
Penetration rate of Internet and social network users World, ****-****, % (***) Source: ****
According to the same source, there are major differences ...
1.3 Strong growth in the French market
Website development is partly registered in the Insee nomenclature under NAF code: ****Z - Computer programming. This code includes the design of structure and content, and the writing of computer programs required for the creation and implementation of :
system and network software software applications databases web pages software adaptation, i.e. the modification and configuration of an existing application to make it operational in the customer's IT environment
This code does not correspond exactly to the scope of the study. In fact, website development companies are registered under various NAF codes, the main ones being ****Z - Computer programming, but also ...
1.4 The Covid-19 effect
The Covid-** epidemic has had a positive effect on the web development market. Indeed, one of the main reasons is the tenfold increase in the need for companies to develop their digital presence during the confinements. As a result, many websites have been created or enhanced to compensate for the physical absence.
The figures for computer programming are revealing in this respect. Sales in this sector have risen sharply since the Covid-** crisis.
Computer programming sales index (***) France, ****-****, base *** in **** Source: ****
2 Demand analysis
2.1 Internet presence has become a must for companies
Online presence considered essential
According to a study conducted by the Association française pour le nommage Internet en coopération (***) in ****, companies have understood the necessity of their online presence: the results of the study show that **% of micro-businesses, **% of VSEs and **% of SMEs surveyed consider their online presence indispensable. [***]
The three main expectations linked to an online presence are to be able to present one's activity (***).
SMEs' main expectations of online presence France, **** Source: ****
To meet this need to be present online, companies have two means at their disposal: they can set up a website and/or be present ...
2.2 Equipment rates vary widely by sector
The percentage of companies equipped with a website varies widely by sector: the best-equipped sector includes companies in manufacturing, energy, water, waste management and depollution (***).
Companies equipped with a website, by sector France, ****, number of companies Source: ****
Transport and warehousing Information and communication; repair of computers and communication equipment Retail trade Administrative and support services; real estate activities Accommodation and food services Specialized, scientific and technical activities Construction Wholesale trade and repair of motor vehicles and motorcycles Manufacturing, energy, water, waste management and remediation
In addition, the purposes of websites vary from one sector to another. The various possible purposes are ...
2.3 Most demand for external service providers
Potential customers of web development companies have several options open to them: they can either use an external web development solution, or an in-house solution.
External solution for processing Information and Communication Technology (***) operations
Calling on a company or freelance web development professional is commonplace. According to Insee figures, in **** over ***,*** companies would have used an external service provider for their information and communication technology needs. This represents **% of the companies included in the study (***) operations in French companies in ****. The spectrum is therefore broader than web development alone. Nevertheless, the figures remain evocative, and in the same proportions as in ...
3 Market structure
3.1 Developer profile
According to Jetbrains, there will be **.* million web developers in the world by ****.
Developer profile
Web developers are among the most sought-after professions on job boards, and the most in demand in IT. [***]
When it comes to the profile of developers in France, the vast majority are men: **% of developers are men, and only **% are women. [***]
Developers are also relatively young, as evidenced by the graph below, which shows that **% of developers are under ** years of age. The **-** age bracket is the largest.
Age distribution of professional developers World, ****, in % of developers Source: ****
The UK, France and Germany represent the ...
3.2 A highly fragmented market
It's very difficult to establish the exact number of players in the web development sector, such as the number of web agencies or web service providers in France. This is because there are a multitude of APE (***).
Urssaf provides data on the number of establishments and the number of employees in the computer programming sector under APE code "****Z", which includes design, development, creation and maintenance of software.this includes the design, creation, development, publishing, marketing and direct operation of community Internet portals dedicated to individuals and businesses in all fields and on all media.
In ****, there were an estimated **,*** establishments, ...
3.3 Competitive market overview
The aim of this part of the study is to provide a structured listing of the main players in website development. Below is a non-exhaustive list of the main players on the market:
NewQuest: Website: https://www.newquest-group.com/ ; Profile : International multi-expertise player; Location: Present in France (***), the USA, Australia and Hong Kong; Offer: Website development (***), e-commerce, web platform, digital art direction consulting; Example projects : E-commerce site (***).
Colors: Website: https: //www.colorz.fr/#!/; Profile : National multi-expertise player; Location: Presence in France (***); Offering: Website development (***) showcase & e-commerce, web platform, digital strategy consulting, SEO, web marketing; Example projects : E-commerce site (***).
Zee Agency : Website: ...
4 Offer analysis
4.1 Comparison of the 4 families of Web development solutions
Overview of web development solutions
Focus on these turnkey web development solutions
Open-source CMS deployment
This solution is aimed at web users with basic knowledge of HTML/CSS and FTP, who want to spend as little as possible on site creation, and are willing to invest their time. It involves using an open source CMS (***), such as Wordpress, Joomla or Prestashop, to manage the content of a website yourself. It should be noted that the purchase of a theme to "dress up" the CMS costs around €**, and hosting on a dedicated server around €*** per year.
Online software rental with subscription
Basic ...
4.2 Examples of Web solutions
Example of the web solution offered by Pages Jaunes
Known for its printed directories, the Pages Jaunes brand seems to have put its paper business on the wane, and is now refocusing on digital services. In this difficult economic climate, the group, renamed "Solocal", can pride itself on having become France's leading web agency, with over ***,*** customers. For professionals, Page Jaunes offers turnkey websites with varying levels of functionality:
Solocal development offer by service level
Source: ****
The main advantages are the responsive design features included in the basic package, and the possibility ofupgrading or downgrading thesite as required. However, many players ...
4.3 Website development costs
Due to the fragmentation of the web development market, the absence of industry-level figures and the extreme diversity of web development projects, there are no figures for payroll, services or infrastructure costs. While it's generally accepted (***) that a domain name for a classic site costs an average of around ten euros a year, and that hosting a site costs around ten euros a year, the cost of a domain name can be as high as ten euros a year. euros per year, and hosting from ** to *** euros per year, depending on the services offered and traffic, the other components of website ...
4.4 New products competing with the web
The rise of e-commerce
The growth of the web development market also lies in the new services offered by websites. First and foremost, the e-commerce market is taking off. After gaining ground in the United States, e-commerce has seen very strong growth in France in recent years. The e-commerce market generated ***.* billion euros in ****, compared with ** billion euros in ****, an increase of +***% in ten years .
BtoC m-commerce sales France, ****-****, € billion Source: ****
Cloud computing services
Cloud computing, on the other hand, aims to enable external customers to use the services and storage space available at a supplier's site. Cloud computing has ...
5 Regulations
5.1 Current regulations and compliance with the RGPD
Current regulations
Legal notices When developing and creating a website, there are a number of legal obligations, including the posting of legal notices. This information must appear on the site: Identity of the legal representative: the name and contact details of the person responsible for publication. Company information: if the site is commercial, important company information must be displayed, such as company name, legal form, SIRET number, registered office address, etc. Product information: for a merchant site, product data sheets must contain essential information such as price, general terms and conditions of sale (***), delivery costs, etc. Cookie prevention Respect for privacy ...
6 Positioning the players
6.1 Segmentation :
We use the following segmentation of web development players:
- NewQuest Datasolution
- Wix
- Publicis Groupe
- Jalis
- Colorz
- Tiz
- AZ Conception
- Linkeo
- Solocal
- Agence Méosis
- Joomla
- Galadrim
- Idéematic
- Jimdo
- Le Backyard
- Noiise
- Orkester
- Poyesis
- Proxify
- Weebly
- Wordpress
- SRA
- Malt
- LeHibou
- Kernix
- Fidesio
- Adveris
- France Création
- Altima Accenture Interactive
- The Moneytizer
- Agence Churchill
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