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Summary of our market study
The French market for anti-waste applications is estimated at over 33 million euros.
The global market for anti-waste applications is growing fast. Too Good To Go, one of the market leaders, has enjoyed an impressive growth rate, expanding into many countries and accumulating millions of users and participating retailers.
A focus on combating food waste through technology.
In recent years, the anti-food-waste app market in France has seen an influx of innovation and user adoption, driven by a growing awareness of responsible consumption and waste reduction.
French consumers are very keen to combat food waste, with 95% saying they are concerned about the issue.
Some 15 to 20 million people use or have expressed an interest in anti-waste applications.
In France, it is estimated that 29 kg per inhabitant per year is wasted, representing a commercial value of over 15 billion euros per year.
Anti-waste applications play an essential role in solving this problem, targeting in particular the 20% of waste resulting from misinterpretation of expiration dates on food packaging.
Apps also save money in-store, as they enable consumers to buy surprise baskets of unsold products from local retailers at reduced prices. These apps bring added value to both consumers and retailers.
The French regulatory environment also supports these initiatives through measures such as the Garot law, which obliges supermarkets to donate unsold consumables, and tax incentives under the Coluche program, which encourages food donations.
Alongside these measures, the Pacte national de lutte contre le gaspillage alimentaire has set itself the ambitious target of halving food waste by 2025.
Players in the French anti-waste app sector
- Too Good To Go is emerging as a major player in the segment. The app offers users the chance to buy unsold food from local businesses at discounted prices, thus helping to prevent waste.
- Phénix is another major player, but with a unique operating model - it goes beyond the conventional B2C platform and engages strongly in B2B relationships. Its business-focused approach recovers unsold goods from manufacturers and efficiently redirects them to grocery stores and social associations.
- Comerso stands out for its zero-waste mission, and brings its expertise in destocking, donation and recycling.
- Optimiam targets unsold food from popular restaurants.
- Zéro-Gâchis locates discounts on products close to their expiration date in local stores.
- Frigo Magic acts as a culinary fairy godmother, suggesting recipes to users based on their current food supplies.
- Save Eat allows consumers to receive recipe recommendations and uses notifications to remind users of their food's expiration dates.
- KitchenPal combines the usefulness of recipe suggestions with efficient pantry management, helping users maintain a balance between their favorite dishes and the stock available at home.
- Apps like Linkee and Solaal focus on awareness and social impact, facilitating the collection and distribution of unsold food to charitable organizations.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The market for anti-food-waste applications includes apps that enable consumers to buy baskets of unsold products from retailers, restaurateurs and supermarkets, as well as apps that enable better management of food products at home (expiry alerts for products in the fridge, menu suggestions based on leftovers, etc.).
These applications operate by charging a commission on the price of each basket sold.
According to a study by the Agence de l'Environnement et de la Maîtrise de l'Énergie (Ademe), food waste in France represents 29 kg per year per inhabitant, or an estimated commercial value of 16 billion euros per year. It represents the equivalent of 15.3 million tonnes of CO2.
A further 20% of waste is due to consumers' failure to understand the use-by dates indicated on packaged foods.
Regulations are encouraging the market to move towards a system of selling unsold produce, notably the Garot law of February 2016, which obliges supermarkets over 400m2 to offer a donation agreement to associations to take back their unsold food that can still be consumed, and the Coluche scheme dating back to 1981, which grants a 60% tax exemption to distributors and manufacturers practicing food donation. Retailers are therefore well advised to turn to applications that sell unsold food baskets, enabling them to limit their financial losses while reducing waste.
This market is booming worldwide and in France, due to a strong demand for more responsible consumption and a desire to limit waste. Too Good To Go, a Danish start-up, is today one of the market leaders, with over 9 million Europeans, including 3.5 million French, having downloaded the application, and over 7,000 partner retailers in France. Numerous other players are also entering this market, including Phénix, Optimiam and Karma.
1.2 A dynamic national market
It's very difficult to establish total sales figures for the anti-waste applications market in France. As the players are almost exclusively start-ups, their financial data is not necessarily published, and some relatively important players in terms of user numbers do not yet have significant sales.
As a result, it is possible ...
2 Demand analysis
2.1 A growing desire on the part of the French to take action against waste
are you sensitive to food waste? France, ****, in Source: ****
French consumers are increasingly concerned by the issues of food loss and waste. In fact, **% of them say they are sensitive to the issue. This civic commitment is creating fertile ground for demand for anti-waste applications.
Have you ever shopped using a ...
2.2 Network coverage as a demand driver
Network coverage and Internet penetration rates in France are indicators of market development.
Indeed, a good connection to the *G (***) network is often necessary for a mobile application to function fully. For example, to geolocate users when they are looking for restaurants with surplus food.
*G coverage in France
Source: ...
2.3 Consumers' favorite anti-waste apps
Which anti-waste mobile apps do you know? France, ****, in Source: ****
Too Good To Go is far better known than the other apps, with **% of consumers surveyed saying they were familiar with the startup. Zéro-Gâchis and Dans mon frigo take second and third place respectively, ahead of a number of ...
3 Market structure
3.1 The gigantic amount of food wastage at the origin of the anti-waste offer
Distribution of use of food produced World, ****, in Source: ****
**% of food produced worldwide is thrown away. The enormous ecological impact of this phenomenon means that if food waste were a country, it would be the third biggest emitter of CO* worldwide, behind China and the USA.
In France, food waste ...
3.2 Structure of the application software publishing business
The data below is provided by INSEE under NAF code **.**C "Edition de logiciels applicatifs", which includes software for professional or domestic use, such as office applications and project management. This includes the anti-waste applications business.
Number of establishments and employees in application software publishing
establishments under code **.**C France, ****-**** ...
3.3 One distribution network, two "blinds
there are two main application stores for smartphones, which share the market:
Apple's App Store Android's Play Store (***)
This duopoly means that applications that are developed and want to be distributed to consumers must go through both platforms, or at least one of them. Even Huawei, a Chinese phone manufacturer, used ...
3.4 A closer look at the success of Too Good To Go
In just four years, Too Good To Go is already present in ** European countries and the United States, and employs over *** people. In France, *.* million users have already ordered a surprise basket, and **,*** retailers are now partners of the application. In all, **.* million meals have been saved from waste by the ...
4 Offer analysis
4.1 Typology of anti-waste applications
In-store savings applications
Too Good To Go has developed partnerships with numerous shops, supermarkets and restaurants to offer surprise baskets to its users. It is also possible to make a financial donation to offer a basket to a homeless person. The startup goes beyond the food sector with the addition of ...
4.2 Great untapped potential for the development of new applications
The main mechanisms of food loss and waste and related applications
Source: ****
The diagram above shows the main mechanisms of food loss and waste by stage in the value chain. The current positioning of the various applications on the market has also been added to this diagram.
The main finding is ...
4.3 The most visible anti-waste applications
The SimilarWeb tool tracks the number of visits to a website over the past six months.
SimilarWeb comparison of the main anti-waste applications France, ****, in thousands of visits Source: ****
Among the players in the anti-waste app market, only two have enough visits to be listed on SimilarWeb. These are Too Good ...
5 Regulations
5.1 The French regulatory framework on waste
The **** Garot anti-food-waste law obliges large and medium-sized retailers (***) to offer a donation agreement to associations for the take-back of their unsold food that is still consumable. This rule is in addition to the tax incentive linked to the Coluche scheme of ****, granting a **% tax exemption to distributors and manufacturers practicing ...
5.2 Supervision and management of user data
The developer of the application, or the entity that owns it, must comply with the general rules concerning application distribution, detailed on the website of Murielle Cahen, lawyer. The site details the following elements:
Legal notices to be respected The need to adapt general conditions of use Personal data processing and ...
6 Positioning the players
6.1 Segmentation of players in the French anti-waste applications industry
- Phénix Conseils
- Too Good To Go France
- Comerso
- Optimiam
- Sauve Ton Resto - Lakooz
- NoWaste
- WeNow
- Melba
- Les Alchimistes
- Yuka
- Frigo Magic
- Olio
List of charts presented in this market study
- Sales by company age
- Breakdown of software publisher sales
- Workforce of application software companies
- Application software publisher
- Number of French applications in the top 500 downloads on Apple Store and Google Play store
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