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Summary of our market study
The combined French urban mobility market is estimated to be worth between 30 and 40 billion euros.
The mobility-as-a-service (MaaS) market has reshaped urban mobility worldwide, with the global market set to grow from US$182.12 billion in 2018 to US$210.44 billion in 2026.
Despite the COVID-19 pandemic, which will reduce public transport ridership by 80-90% by 2020, digital mobility services and demand for micro-mobility, particularly electric bikes and scooters, have boomed in France. The scooter fleet has grown from 37,500 to almost 500,000 units.
MaaS is seen as a pivotal development in the face of urbanization, supporting the transition to greener transport alternatives and benefiting from society's ongoing digital transformation.
MaaS platforms integrate a multitude of services to create complete offers for users, from traffic data to journey booking and transport services.
The mobility as a service (MaaS) market in France
The most notable trends are the shift to greener, more economical transport options, and the decline in car use in major cities in developed countries.
MaaS services range from simple trip planning to advanced systems that include planning, ticketing, pricing and incentives for environmentally-friendly travel options.
The French national urban mobility market is estimated to be worth 35 billion euros by 2020. VTCs represent €4.2 billion in 2020, public transport €28 billion in 2019, micro-mobility €454 million in 2021 and shared mobility (€150 million in 2020).
Legislation such as the Loi d'Orientation des Mobilités (LOM) has laid the foundations for more open data initiatives, and has etabulated new rights for Digital Multimodal Services (DMS), designating a regulatory role for transport authorities and the Autorité de Régulation des Transports (ART).
Key players in the MaaS market
- Google Maps: Google Maps is a pioneer in route optimization.
- Citymapper: Specializing in urban mobility, Citymapper provides an intuitive application for planning and ticketing multiple modes of transport.
- Waze: Acquired by Google, Waze is a community platform focused on driving and traffic information.
- Mappy: Mainly an itinerary planning tool, and collaborates with various mobility services such as Zenpark, Dott and TIER.
- Bonjour RATP: Operated by the RATP group, this platform is a complete trip reservation solution.
- Moovizy Saint-Étienne: Aimed at the local community, Moovizy integrates public and private transport options, demonstrating the synergy potential of regional transport.
- SNCF Assistant: the SNCF Assistant serves as a digital hub for travelers using the vast French rail network.
- Whim: Innovative provider with a unique package.
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Summary and extracts
1 Market overview
1.1 Market definition and scope
MaaS (or Mobility as a Service) is a type of service that enables users to discover different types of transport and plan their journeys on smartphone-accessible applications. There are different types of MaaS:
- Level 1: trip planning. Users enter their departure and arrival addresses, and are then offered several different routes
- Level 2: planning and ticketing. In addition to being able to choose the route that suits them best, users can purchase tickets directly from the application
- Level 3: planning, ticketing and pricing. The user is offered many different routes, can buy tickets on the app and see which fares suit him best
- Level 4: planning, ticketing, pricing and incentives. Incentives include promoting environmentally-friendly modes of transport, off-peak travel, etc.
The MaaS market is developing rapidly and becoming increasingly competitive. In developed countries, the declining use of cars means that people are looking for other, more ecological, economical and environmentally friendly modes of transport.
Companies already present on the market have been joined by institutional players seeking to develop soft mobility and the territorial coverage of public transport networks.
1.2 Global market
Globally, the Mobility as a Service (***) market was worth US$***.** billion in ****. Over the period ****-****, the sector is expected to grow by *.*%, reaching US$***.** billion in ****[***].
evolution of MaaS market size Worldwide, ****-****, US$ billion Source: ****
This growth is expected to be driven by the growing demand for digital payment ...
1.3 Domestic market
To estimate the size of the MaaS market in France, we're going to break down the mobility sector according to the means of transport it encompasses. Four segments will be selected and aggregated:
The VTC offer, generating *.* billion euros in ****[***] ; Public transport, including trains, buses and other means of public transport, ...
1.4 Consequences of the health crisis
Public transport ridership fell by **-**% in all major cities in ****. Firstly because of confinement, then because of social distancing measures that have mechanically reduced bus, train and streetcar use.
However, the coronavirus crisis has catalyzed transformations in work and travel patterns. The health crisis proved to be a formidable growth ...
2 Demand analysis
2.1 The multimodal platform as an alternative to the car
Faced with increasing urban density and the need to reduce CO* emissions, metropolises are looking to promote alternatives to the private car. MaaS is attracting the attention of public authorities, making it credible to sustain a multimodal public transport offer. Cerema has published two guides designed to encourage municipalities to promote ...
2.2 The rise of micro-mobility
In recent years, micro-mobility has been the sector's most dynamic segment, with the deployment of electric scooters, bikes and scooters in most of France's major cities. In Europe, according to data collected by mobility services company FreeNow, these first two modes of transport saw a ****% increase in journeys between **** and ****, compared ...
2.3 Trend towards sustainable urban transition
Reducing urban pollution is becoming a necessity as cities become ever denser and the planet warms up.
In an increasingly urbanized world, building new roads and parking spaces is not always the best solution when it comes to transportation: historically, it has only increased pollution and congestion in urban centers, making ...
2.4 A solution driven by the digitization of society
MaaS is based on IT systems that handle large quantities of data. Its deployment requires a number of prerequisites:
Widespread penetration of smartphones connected to *G and *G networks; High levels of connectivity; High-quality, reliable and up-to-date information on available routes and timetables; Online payment systems. [***]
Smartphone equipment rate France, ****-****, ...
3 Market structure
3.1 MaaS: a one-stop mobility shop
MaaS players aim to become the essential interface between transport providers and users. They are deploying a variety of business strategies to disseminate their offerings: while B*C is the most common formula, profitability is not always forthcoming, as competition with incumbent transport operators is fierce. MaaS companies are therefore increasingly ...
3.2 Future prospects for MaaS
To answer the question "Which MaaS model will succeed?", Capgemini proposes four possible scenarios:
Source: ****
4 Offer analysis
4.1 A wide range of billing options
What's special about the MaaS offering in France is that, for the moment, it's still largely free. There is no charge for using Waze or Citymapper, and it is not yet possible to make a direct transaction to obtain a travel pass or ticket. This is why Waze, owned by Google, ...
4.2 Continuous addition of new services
To meet their users' strong demand for simplicity, digital mobility service platforms are constantly adapting their offerings. In a Cerema **** report on the uses of MaaS, **% of local authorities and operators surveyed answered "Yes, in the next two years" to the question "Are you planning to enhance your digital services with ...
5 Regulations
5.1 European and French legislation governing MaaS
In Europe, MaaS is governed by numerous laws:
Source: ****
In France, the Mobility Orientation Law n°****-**** (***) has several effects:
Complementing the MMTIS regulation to deepen data openness (***) ; New rights and obligations for Digital Multimodal Services (***); Confer a supervisory role on the Autorités Organisatrices de moobilité (***); Confer supervisory and control ...
6 Positioning the players
6.1 Segmentation
Jana Sochor's work, "A topological approach to Mobility as a Service: A proposed tool for understanding requirements and effects, and for aiding the integration of societal goals" (***), identifies different actors according to the nature of the service they offer [***]:
- Société nationale des chemins de fer français (SNCF)
- Citymapper
- Waze
- RATP
- Transdev
- EasyMile
- Ubitransport
- BlaBlaCar
- Coyote
- Europcar
- STEP (Hype)
- Zity
- Dance Vélo
- Plume Mobility
- Smovengo Velib
List of charts presented in this market study
- Evolution of MaaS market size
- Monthly audience for MaaS sites and applications
- Increased use of digital services since Covid-19
- Acceptance of the soft mobility facilities built in the city center during the crisis
- Increase in journeys by mode of transport
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Latest news
BlaBlaCar, welcome to adults - 28/05/2024
- age of BlaBlaCar: 18 years old
- - Number of employees: 800 worldwide
- - Valuation: $2 billion
- - Sales in 2019: €130 million
- - Sales in 2023: €230 million
- - Number of subscribers: over 100 million
BlaBlaCar, the profitable teenager at last - 04/04/2024
- Year of foundation: 2006
- Sales 2023: 253 million euros
- Year-on-year sales growth: 29
- Sales in 2019: 130 million euros
- Passengers in 2023: 80 million (+23%)
- Leading market in terms of routes: Brazil
- Journey target for 2024: 10 million in the home-work car-sharing sector
- Number of employees: 800
Transdev yields to the lure of international business - 20/03/2024
- -Total sales in 2023: up 21% to 9.33 billion euros
- - Share of business in France in 2023: 29.3% of sales, versus 35.2% in 2022
- - Acquisition of First Transit in the United States: adds 1.1 billion in sales
- - Share of US business in 2023: 25%, versus 15% last year
- - Investment in France in 2022: 135 million, rising to 250 million in 2023
- - Net profit: stable at 20 million euros
- - Change in network ridership after the health crisis: France virtually equivalent to pre-Covid (-2%), Germany +15%, Ile-de-France -9% compared to 2019, Netherlands -20%, Stockholm region -16%, United States -25%
When cold weather derails Vélib - 08/02/2024
- A 30-strong team was set up to clean the bikes.
- This team cleans around 1,000 bikes a day.
- The Vélib' fleet comprises 20,000 bicycles.
- Smovengo won the tender to operate the Vélib' service in 2017.
- The Vélib' service has almost 400,000 subscribers.
- There are around 250,000 journeys made every day on Vélib' bikes.
- 3.000 additional bikes will be added to the fleet.
Plume Mobility launches production of its electric scooter in France - 22/12/2023
- The Plume Allure scooters were launched a few weeks ago.
- They are produced by WTX Automotive, in Roubaix (Nord).
- 82% of Plume Allure parts are made in France.
- Fabrice Furlan, President of Plume Mobility, launched the company three and a half years ago.
- 90% of the 800,000 electric scooters sold in France last year came from Asia.
- The production line in Roubaix has a capacity of 30 scooters a day.
- The company employs ten people.
Transdev's plan for the Marseille-Toulon-Nice TER line - 24/11/2023
Opening up regional trains to competition
- The new train will run on the Marseille-Toulon-Nice line from July 2025.
- Transdev's ridership objectives: to increase annual passenger numbers on the Marseille-Toulon-Nice line from 3.4 million to 5.5 million in the medium term.
- The region has written Alstom a cheque for 250 million to purchase sixteen Regio 2N Omneo trainsets, and will pay Transdev 50 million a year to operate the line and another 50 million to build a new rolling stock maintenance site in Nice.
- The Caisse des Dépôts subsidiary, which will operate the route for ten years (2025-2035), will provide 15 round trips between Marseille and Nice, twice as many as today.
- Two Regio 2N Omneo trainsets attached to each other will offer 800 seats, including 100 on folding seats, compared with 600 today.
- transdev is beginning to build up its team, which will comprise 180 to 200 employees to operate this line.
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the mobility as a service (MaaS) market | France
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