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Summary of our market study
The global concierge services industry has grown significantly and is increasingly successful, with a notable market size of $750.80 million in 2021 and an expected increase to $1190.89 million by 2030, posting a CAGR of 6.10% over the 2021-2030 forecast period. Asia-Pacific is a key region contributing to this expansion, not least because of the high concentration of wealth, as evidenced by China's 819 billionaires. The sector has seen trends towards digitization, with companies like RAS Services Ltd offering comprehensive digital services through apps, improving communication and service booking for users. Companies are also specializing in concierge services linked to Airbnb, responding to the growing number of accommodations on the platform, which has reached around 160,000 in Germany. Urbanization is propelling demand for such services, particularly in large cities with high standards of living and business districts. This is evidenced by the upward trend in single-person households, such as the 52.9% in Berlin, and new living concepts such as co-living and co-working spaces. In addition, the demographic shift towards an aging population is creating new opportunities for the concierge sector to meet the changing demands of older residents.
evolving market trends in the German concierge services industry
In Germany, the concierge market has been influenced by various socio-economic and demographic trends that are reshaping the industry's landscape. In particular, urbanization is a major driver for concierge services, especially in large cities where a growing share of the population - between 70% and 80% - prefers to live in urban areas. By 2050, it is estimated that the number of city dwellers could reach 75 to 80 million in Germany, underscoring the growth potential of urban concierge services. The concierge sector in Germany has been able to capitalize on this booming market, with profits ranging from a few hundred thousand euros to over two million euros, as evidenced by companies such as Agent CS Ltd, which reported profits of around two million euros in 2021. Notably, major cities such as Berlin, Munich and Cologne are at the forefront of Airbnb accommodation, with numbers topping 150,000. This thriving segment of the sharing economy offers many opportunities for concierge services specializing in the management of short-term rental properties, with companies such as BnB Butler and Smartbnb adapting their offerings to the unique needs of this market. Market segmentation is evolving, as companies now extend their concierge service offerings to include digital reception and facilities management, catering to both private and commercial customers. Changing lifestyles and the proliferation of mixed-use concepts, such as co-living and co-working spaces, are driving a shift in demand for these services. This is particularly true in large cities, where single-person households make up a significant proportion of the population (almost 53% in Berlin). Concierge services have adapted to this evolution, evolving from traditional luxury amenities to integral components of modern living solutions. These services are not only in demand in the private and hotel sectors, but are also becoming an integral part of residential communities and commercial establishments seeking a competitive edge in tenant satisfaction. In addition, the aging of the population represents a new market for concierge services, which respond to the growing need for assistance among the elderly. Demographic change is influencing demand, with the elderly looking for services that can help them manage their daily tasks and improve the quality of their living conditions. In terms of compliance, companies in the concierge sector must comply with national labor and safety regulations, such as those stipulated in the German Occupational Safety and Health Act and the German Occupational Health and Safety Act.curity and Health at Work Act and the Working Hours Act, guaranteeing adequate working conditions, safety training and compliance with the legal minimum wage of around 12 euros per hour. As socio-economic factors.
Key players in the changing landscape of concierge services in Germany
The German concierge services sector is characterized by a wide diversity of companies that cater to different segments, but share a common goal: to provide personalized, high-value services in response to the changing needs of their customers. Here, we explore some of the remarkable companies making their mark on the concierge services market.
Specialists in the private segment:
Agent CS Ltd. - Aimed at private customers, Agent CS Ltd. is known for its extensive network, which enables it to provide a wide range of private services such as travel arrangements, shopping and lifestyle management. In addition, its corporate offering includes consulting services aimed at improving employee and customer satisfaction levels.
Companies focused on office buildings and real estate developers:
Concierge on call, CareTaker AG, Contora Concierge Service GmbH, and Carter Benson GmbH are companies that have carved out a niche offering their services to office buildings and real estate developers. They offer tailor-made reception and concierge services, taking care of details ranging from cleaning and security to switchboard management and customer reception. While companies like Contora specifically target office buildings and property developers with a strong portfolio of services designed to enhance the attractiveness of properties, others like Carter Benson GmbH extend their services to shopping centers and a wider corporate clientele.
Non-specialized service providers:
Companies like RAS services GmbH and Gamma & My GmbH provide comprehensive concierge services to a variety of segments without specific specialization. These companies tend to offer a broader range of services that can include tasks such as cleaning, child and pet care, shopping and even assistance for the elderly, demonstrating their flexibility and ability to adapt to customers' varied needs.
Digital evolution:
The digital wave has not spared the concierge sector. Forward-thinking companies such as RAS Services GmbH offer a free app for digital services, signalling a paradigm shift towards technological solutions in concierge services. In addition, the offerings of starbuero.de and Vangenhassend GmbH provide a glimpse of how secretarial and portering services are taking a virtual turn, responding to the digital needs of contemporary customers.
Adapting to the sharing economy:
The rise of platforms such as Airbnb has changed the landscape of short-term rentals and, consequently, the need for concierge services. Companies now specialize in meeting the unique needs of Airbnb operators, offering services that range from checking rooms to arranging accommodations to organizing hospitality
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Summary and extracts
1 Aperçu du marché
1.1 Definition and scope of the study
Reception and concierge services refer to all services related to the reception of visitors and residents of a building. The concierge may also provide other services (laundry service, key storage, child and pet care, repair, etc.). The market can be divided into several segments:
- Janitorial services in residential buildings: these take the form of a janitor who is responsible for monitoring and maintaining the building.
- Reception services in office buildings: are often outsourced to a company as part of office communities or entrusted directly to a member of the company.
- Hotel concierge: services included in those of the hotel.
The study deals with the first two segments. They are stand-alone activities that are not included in a broader service. The market for reception and janitorial services is driven by urbanization and the growth of the real estate market (office and residential), but also by the upgrading of the services offered in these properties. Today, the market for janitorial services is undergoing many changes and continues to evolve to meet a diverse demand. The rise of Airbnb is creating new problems for apartment management and building security, but also new opportunities for concierge services. Digitalization, which is affecting more and more sectors, is also interested in the problem of concierge services and therefore some companies are offering 100% digital solutions to ensure the reception and security of buildings. Whether a complete digitalization of the conciegre service is possible is questionable.
1.2 Concierge service is an internationally successful industry
Reception and concierge services in office and residential buildings are now offered in the world's largest cities. From New York to Melbourne, via London, Paris and Frankfurt, reception and concierge services are taking their place at the entrance to buildings. As such, they are becoming an important factor in the decision ...
1.3 The German market
The market for concierge services in Germany is still relatively young compared to other countries, but it is growing steadily. As a rule, concierge services offer a wide range of services , including everything to do with facility management, guard and security services, and economic services for companies and private individuals. Most ...
2 Analyse de la demande
2.1 Concierges particularly in demand in major cities
In Germany, growing urbanization is becoming an important pull factor for increasing demand for concierge services. More and more affluent people are drawn to cities as a result of this trend, which in turn increases their need for security and convenience. As a result, concierge services are proving to be increasingly ...
2.2 Socioeconomic factors for residential concierge: urbanization & demographic change
Increasing urbanization:
The Zukunftsinstitut reports trends in large cities that are giving rise to new structures of rural life, characterized by new mixed functions and cooperative lifestyles. This is reflected in the growing popularity of co-living, co-working and co-gardening concepts as well as the development of the **-minute city. Here, the ...
2.3 Office properties, a growing demand for reception and concierge services
In addition to their role as concierge, employees may also be employed in corporate office management. In some cases, reception and office management are combined to serve as an interface. Employees who serve as receptionists or concierges are often the first point of contact for guests and employees. Their duties include ...
3 Structure du marché
3.1 The emergence of the market
The market for reception and concierge services is fragmented and includes many players, from independent building concierges to specialized B*B companies.
An old profession
The janitorial profession is primarily focused on residential buildings, as the original role was to arrange for travelers to visit and ensure the safety of residents. ...
3.2 Value chain
3.3 Company on the market
Several types of companies can be identified that are present in the reception and janitorial services market in Germany.
These include:
Companies that specialize in concierge services of private individuals. This includes, for example, the on-call concierge service provided by Agent CS GmbH) Companies that provide concierge services for office and ...
4 Analyse de l'offre
4.1 Product portfolio of the companies
Companies in the concierge industry advertise extensive service offerings for every occasion that go beyond reception services. The offer is very individually adapted to each customer and can therefore not be generalized. Some even offer business consulting functions in the area of employee and customer satisfaction. Accordingly, prices are only quoted ...
4.2 Price indication and influencing factors
The cost of a concierge service can vary depending on the type of building and the specific requirements and services. Here are some rough estimates for the cost of a concierge service in different types of buildings:
Office Building: the cost of a concierge service for an office building can vary ...
4.3 Digitized reception and concierge service
As in many other areas, the trend is toward digital concierge services. For example, more and more companies are offering digital services for receiving people in buildings. These new offerings are aimed at the same customer base as the "physical" service companies, but the range is necessarily more broadly defined.
4.4 The evolution of concierge services for Airbnb & Demographic change as an opportunity for concierge services.
In recent years, the number of Airbnb accommodations in Germany has increased significantly, and in **** a new high was reached with about ***,*** accommodations. Most of these accommodations are located in the metropolitan areas of Berlin, Munich and Cologne. Following this rapid development, more and more companies are adding concierge services to ...
5 Règlements et directives
5.1 Occupational Safety & Health Act & Working Hours Act
Like all other employees in Germany, concierges are subject to the Occupational Health and Safety Act (***) and the regulations on occupational safety. The most important regulations that must be complied with when providing concierge services are:
Risk assessment
The employer must examine the working conditions and activities of concierges for possible ...
6 Positionnement des acteurs
6.1 Segmentation
- CareTaker AG
- Carter Benson GmbH
- Contora Concierge Services
- Agent CS GmbH
- RAS Services GmbH
List of charts presented in this market study
- The market of building management, economic services and security services
- Private guard and security services
- Global Concierge Service Market
- Concierge Salaries in Germany
- Salary for Concierge in Germany by city
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The market for reception and concierge services | Germany
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