The market for home medical assistance - Germany

The global homecare market is experiencing significant growth, driven by an aging population and an increase in chronic illnesses. valued at $282 billion, the market is expected to grow at a compound annual growth rate of +7.8% until 2026. Growth in Europe is driven by favorable public policies and the development of healthcare infrastructures.

North America remains the largest market, with Western countries accounting for over 70% of global market share. However, growth prospects are promising in low- and middle-income countries, where the population is ageing rapidly and the middle class is emerging. The market offers both homecare equipment and services, with major players such as F Hoffmann La Roche AG and Koninklijke Philips N.V.

Germany, in particular, has seen its market prosper, with a CAGR of 2.8% between 2010 and 2020, and is expected to maintain this trend due to its aging population requiring ongoing care. The German market is characterized by advanced healthcare and competitive innovation, and projections suggest a continued increase in demand for homecare services.

Emerging trends in the German homecare market

The German homecare market is a dynamic sector, attracting interest from companies and investors alike due to a combination of factors shaping supply and demand. Observations from the analysis provided indicate that the main factors influencing this market are the aging population, the increase in chronic illnesses, supportive government initiatives, the adoption of homecare devices by the population and comprehensive insurance coverage.

Germany, with its highly developed and innovative healthcare industry, ranks third in the world, behind the USA and Japan. This competitive edge is evident in the fields of health technology, pharmaceuticals and biotechnology. When it comes to spending on patient care, Germany exceeds the EU average in all categories, underlining its commitment to healthcare services. The market, valued at over 30 billion USD in 2018, is expected to grow at a rate of around 5.6%, which could increase its size to between 40 and 45 billion USD by 2030. This growth is largely attributed to the increase in the number of elderly people and chronic diseases, such as diabetes, heart conditions and respiratory ailments.

Increasing demand for home healthcare can be anticipated in the near future, supported by public policies and reliance on homecare devices for health management. An examination of the German demographic landscape reveals a sharp increase in the elderly population, with a projection of around 20% of the population reaching the age of over 67 by 2020, and it is estimated that this figure will rise to almost 23% over the following decade. This demographic shift is closely linked to the growing need for healthcare, particularly long-term care. For example, almost half of all homecare beneficiaries require level 2 care, which provides a moderate degree of assistance, while a small percentage require the most intensive level 5 care. The demand for homecare medical staff is critical, and efforts to meet the need have been paramount, including the recruitment of nurses and healthcare workers from other European nations. While the number of healthcare staff is increasing, the vast majority remain female, with women outnumbering their male counterparts in this sector by more than fifteen to one. In addition to conventional home care, Germany is experiencing a boom in assisted living, an attractive option for older people wishing to be independent while still having access to care and services.

Some regions, particularly city-states and areas such as Mecklenburg-Western Pomerania, are seeing a notable number of places available for assisted living, suggesting a growing market for alternative senior living options. If the above trends are taken into account.

Key players shaping the German homecare landscape

The German homecare market is a cornerstone of the country's strong healthcare sector, with a number of influential players driving innovation and providing a range of services and equipment to patients. Below, we present some of the key players in this market, each contributing to the diversity of homecare offerings designed to meet Germany's growing demand.

• F Hoffmann La Roche AG: This global healthcare company is known for its commitment to research and development in the pharmaceutical and diagnostic fields. In the homecare segment, Roche offers a plethora of home diagnostic tools and equipment that facilitate the monitoring and management of various health problems, enabling patients to retain a degree of independence in the management of their health.
• Sunrise Medical: A leading producer of home mobility and seating solutions, Sunrise Medical's products, such as wheelchairs and walkers, enable people with reduced mobility to move around their homes and communities more easily. The company's focus on user-centered design ensures that its products are not only functional, but also enhance users' quality of life.
• Almost Family Inc: As a provider of home nursing services, Almost Family caters for a wide range of needs, from care for the elderly to rehabilitation services for those recovering from injury or surgery. The company is renowned for its patient-centered approach, which emphasizes personalized care plans to promote healing and independence at home.
• National HealthCare Corporation: With a long-standing presence in the long-term healthcare sector, this company is extending its expertise to home care. Offering a wide range of services such as skilled nursing care and therapies, National HealthCare Corporation ensures that patients receive comprehensive care in the comfort of their own homes.
• Acelity L.P.: Acelity focuses on advanced wound care and regenerative medicine, with products that are integral to post-surgical care and chronic wound management in the home. Its innovative solutions play an essential role in the healing process, helping to improve outcomes for patients at home.
• Koninklijke Philips N.V.: Philips, a world-renowned brand, offers a multitude of healthcare technology products. In the homecare market, its offering includes a range of monitoring devices, respiratory care solutions and telehealth services that facilitate remote care and medical consultations. These key players, with their diverse and specialized contributions, form a strong, interconnected network that supports the ever-expanding German homecare market. Their innovations in homecare equipment and services help not only to provide essential care, but also to maintain Germany's reputation for quality.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 06/04/2023

Summary and extracts

List of charts presented in this market study

• Size of the home health care market
• Development of the population over the age of 67
• Taux de soins de longue durée, par groupe d'âge
• Personnes nécessitant des soins de longue durée, par type de soins
• Gesundheitsausgaben nach Ausgabenträgern
• Évolution des dépenses de santé en % du PIB
• Répartition des pathologies des patients recevant des soins à domicile
• Personnes nécessitant des soins et recevant des soins à domicile, par niveau de soins
• Personnel de santé dans les services de soins à domicile
• Dépenses en soins hospitaliers et ambulatoires
• Taille du marché des soins ambulatoires et hospitaliers
• Évolution du nombre de services de soins à domicile en Allemagne
• Le marché allemand des équipements médicaux
• Pourcentage des répondants qui ont connu une aggravation de la situation dans le secteur du soin à domicile