The market for lamps and bulbs - Germany

The global market for electric lamps and light bulbs has continued to grow in recent years, with an estimated market value of $120 billion in 2022, and a projected increase to $183 billion by 2028, demonstrating a CAGR of 7.3%. In contrast, the German market has contracted; for example, sales by manufacturers of electric lamps and luminaires in Germany fell from €6.72 billion in 2015 to €4.42 billion in 2021. The landscape is largely dominated by Asia, where rapid urbanization is driving demand for advanced lighting solutions. Market trends are moving towards energy-efficient LEDs and smart, connected bulbs that can be controlled by smartphone, reflecting a move away from less efficient incandescent and halogen lamps. These trends are supported by the strengthening of regulations such as the European Commission's Regulation 244/2009 and the Minamata Convention, which restrict the use of certain technologies such as mercury-containing lamps.

The German market, in particular, is highly dependent on imports, especially from China, which accounted for 65% of its lamp and bulb imports in 2022. Steady growth in the construction industry is a notable driver of demand, and the smart home market has seen renewed consumer interest, particularly in smart lighting solutions, with an expected increase in the product's penetration rate, estimated at 16.63% in 2026....

Trends shaping demand for lamps and bulbs in Germany

Demand for lamps and bulbs in Germany shows a composite structure influenced by households, the requirements of the automotive industry and the needs of the construction industry. Private households remain a considerable customer segment, showing a strong inclination towards energy-saving lamps and LED lamps. A 2020 study indicates that between 80% and 85% of German households use energy-saving light bulbs, so these products continue to dominate consumer preference, overtaking traditional incandescent bulbs. The adoption of LED lamps also underlines this trend, with penetration of around 70-75% in the same demographic group. In the dynamic automotive sector, lighting is an essential element, mainly for safety and aesthetic reasons. The switch to LED technology reflects an industry-wide adoption, due to the advantages it offers, such as longevity and energy efficiency. Despite a downward trend in new car registrations, which will fall from around 3.8 million in 2009 to around 2.7 million in 2022, automotive lighting retains its importance and ensures sustained demand for advanced lighting solutions. The construction sector, characterized by booming growth, with construction volume rising from around 305 billion euros in 2011 to over 480 billion euros in 2021, corresponds to a notable annual growth rate of around 4%. This increase calls for greater use of lighting systems in new builds, renovations, and commercial and infrastructure projects, driving up demand for a wide range of lighting products. Intelligent lighting, reflecting the escalation of smart home automation and connected lighting systems, is a central trend emerging in various sectors. Smart lighting is set to capture a significant share of the smart home market, with product penetration expected to reach a new peak of between 15 and 17% by 2026, and is now carving out a niche in the German market. Such trends highlight the changing demand in the German lamp and bulb market, driven by technological advances, environmental considerations and the adoption of modern, intelligent lighting solutions.

Key market players in the light bulb and lamp industry

In the complex landscape of the lamp and bulb market, several leading companies stand out for their influence and contribution to the industry. Their role in shaping trends, driving technological innovation and satisfying global demand positions them as key players. Here's a brief overview of these leading companies, each bringing distinctive attributes to the market.

• Bosch: Renowned for its brand in the automotive lighting segment, Bosch occupies a leading position, preferred by a majority of consumers for vehicle lighting. This German company is renowned for its high-quality products that comply with safety standards and feature innovative design, and is often behind the integration of advanced lighting technologies into the automotive sector.
• Osram: As a German multinational specializing in lighting, Osram is a major player on the world stage. Although under pressure from competing Asian manufacturers, the company is still known for its wide range of high-quality lighting products and innovative solutions. Despite market difficulties, Osram remains a key supplier to a variety of sectors, including automotive, industrial and commercial lighting.
• Philips Lighting (Signify): Philips Lighting, known as Signify since 2018, has continually set benchmarks in the lighting industry. With a strong focus on LED technology and intelligent lighting solutions, the company has made significant strides in pushing the boundaries of what modern lighting can achieve. Its commitment to sustainability and innovation enables it to play a decisive role in the global move towards energy-efficient lighting.
• Hella: Hella has built up a strong presence, particularly in the automotive sector, where its lighting solutions are an integral part of vehicle safety and performance. With a significant market share, Hella's expertise extends from headlamps to complex lighting systems that improve visibility and contribute to the aesthetic appeal of vehicles.
• Media Markt and Saturn: As major retail chains, Media Markt and Saturn play a crucial role in the distribution of lamps and bulbs to consumers. Their extensive coverage across Europe gives consumers access to a diversity of lighting products, bridging the gap between manufacturers and end-users.
• Home Depot, OBI, Leroy Merlin: These international home furnishings retailers make light bulb and lamp consumption easier by offering a wide range of products suitable for home use and DIY projects. They play a key role in making lighting solutions available to the general public.
• Walmart, Tesco, Carrefour: Representing the retail giants, they ensure that basic lighting needs are met for a broad consumer base. The inclusion of lighting products in their vast inventory enables customers to

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 02/01/2020

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