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Summary and extracts
1 Synthèse du marché
1.1 Introduction
Sustainable fashion refers to textile and clothing offerings that are made with a focus onenvironmental impact, social responsibility, and ethics in the production process.
The sustainable fashion market in Italy encompasses a wide range of offerings and products, including clothing made from organic or recycled fabrics, products made according to circular economy principles, clothing made by brands that promote transparency and fairness in the supply chain, sustainable accessories such as handbags and footwear made from eco-friendly materials, and products made by companies that adopt low-impact production practices and respect workers' rights.
The sustainable fashion movement originated with the modern environmental movement and Rachel Carson's book "Silent Spring" in 1963. This raised attention to the pollution associated with industrialization, an issue still relevant in the environmental and social impact of fashion. In the1990s, environmental issues entered the fashion and textiles debate, with companies such as Patagonia and ESPRIT beginning to integrate environmental concerns into their operations. They commissioned research on the impacts of the fibers they used, conducting life-cycle assessments and looking for sustainable alternatives, as in the case of cotton. In the following years, the sustainable fashion movement spread to many other brands, each with its own specific agenda and its own history, policies, and dynamics.[Algonatural]
Key players in this industry include brands and designers dedicated to sustainable fashion, associations and organizations that promote sustainability in fashion, certification bodies, and regulatory bodies.
The global sustainable fashion market has been valued at $7,548.2 million in 2022 and is expected to reach $11,120 million in 2027 with a compound annual growth rate (CAGR) of 8.0% from 2022 to 2027(thebusinessresearchcompany)
This study will focus on the economic and structural aspects of the sustainable fashion market in Italy; for information on other apparel-related sectors, please refer to the specific studies available in the Businesscoot catalog.
1.2 The global market
The global sustainable fashion market was valued at $*,***.* million in **** and is expected to reach $**,*** million in **** with a compound annual growth rate (***) of *.*% from **** to ****.
Sustainable fashion market value World, ****-****, millions of dollars thebusinessresearchcompany
In ****, the market share of sustainable clothing is *.*%. However, due to the growing interest in ...
1.3 The Italian market
In ****, the fashion market in Italy is worth ** billion euros. If only the apparel compartment is considered, the value stands at ** billion euros. Between **** and ****, the apparel market is expected to grow at a compound annual growth rate (***) of *.* percent.
Value of the apparel market Italy, ****-****, billion euros Globaldata
Regarding ...
1.4 Import - Export
In order to analyze Italy's trade in sustainable fashion, it was decided to look at imports and exports of the main fabrics used in this field: flax, cotton and hemp.
For flax, until **** the export coverage index showed a condition of trade surplus for Italy. In ****, a year-on-year increase in imports ...
1.5 The impact of the Russian-Ukrainian conflict
The outbreak of the Russian-Ukrainian conflict in February **** has led to a general increase in the consumer price index, among other things. The apparel sector is not exempt from the inflationary movement over the past year, and as of August ****, the consumer price index is ***. This means that prices have increased ...
2 Analyse de la demande
2.1 Demand in Italy
between **** and ****, the average monthly expenditure of Italian households on clothing purchases dropped by **.*%. In **** there is the lowest figure as a result of the pandemic outbreak while in **** it is possible to see a **.*% year-on-year increase in spending.
Average monthly expenditure on clothing Italy, ****-****, euros ISTAT
Also between **** and ...
2.2 Demand drivers
The main drivers of demand for sustainable garments in Italy are:
Environmental sustainability sustainable fabrics are produced without the use of pesticides and environmentally harmful chemicals. lower resource use. The fashion industry is responsible for ** percent of the world's water waste each year. less pollution during the production process. **% of global ...
2.3 The geographical distribution of demand
To visualize the geographic distribution of demand, a map was created with the average monthly expenditure per household on clothing by macro-region. Spending on sustainable clothing is assumed to be in line with spending on clothing in general.
The highest expenditure is in the Islands, with a monthly average of €**.* per ...
2.4 New trends in demand
The sustainable clothing industry, by virtue of its recent expansion, is continually undergoing the flow of new trends. In recent years, in particular, it is possible to detect some of them:
The production and marketing of new sustainable fabrics such as Tencel, made from cellulose, bamboo fiber, and ***% recycled polyester. The ...
3 Structure du marché
3.1 The market structure
The analysis of the fashion market structure is carried out on the basis of data on the textile industry sector (***). Specifically, the number of active enterprises in Italy, the number of people employed in the industry and the legal form of enterprises are highlighted.
Number of enterprises:
Between **** and ****, the number ...
3.2 Value chain
3.3 Distribution
Wholesale:
In ****, there are **,*** enterprises dedicated to the wholesale trade of clothing in Italy. Compared to ****, the figure is decreasing, with a decline during the ****-**** period of **.*%.
Apparel wholesale trade enterprises Italy, ****-****, in number ISTAT
retail:
As for retail, the decline in specialized businesses between **** and **** is evident. In ...
3.4 The main manufacturers
Some of the leading Italian manufacturers of ***% sustainable clothing are:
Womsh: founded in ****, this company specializes in the production of footwear. The company's goals include offsetting emissions and using up to ***% renewable energy. A material made by mixing apple fiber with polyurethane, among others, is used to produce the footwear.
Rebello: ...
4 Analyse de l'offre
4.1 Type of the offer
Sustainable fashion focuses attention on the entire production chain, from the raw material to the finished product's confenation. The goal of sustainable fashion is to promote a market that is attentive to the needs not only of society as a set of consumers but of the community and the environment. The ...
4.2 The prices
Clothing items made from sustainable materials typically cost * to * times more than those from fast fashion chains. The higher cost of sustainable fashion finds justification in several factors:
High quality of fabrics Reduced market size compared to fast fashion Costs to be incurred for certifications Reduced company size and inability to ...
4.3 Nuove tendenze nell'offerta
5 Règlementation
5.1 The legislation
The sustainable clothing market is regulated by various laws and regulations at both the national and European levels. The regulatory framework is aimed at ensuring: the safety of the products put on the market, the quality of the fabrics used, and the respect for the environment during the entire production process. ...
6 Positionnement des acteurs
6.1 Segmentation
Italy:
BRAND BILLING WOMSH €**.****.*** (***) REBELLO €*.***.*** (***) CASAGIN €***.*** (***) OPERA FIELDS €***.*** (***) RIFO' €*.***.*** (***) KAMPOS €***.*** (***) Foreign: BRAND BILLING PATAGONIA $*.***.***.*** (***) TIMBERLAND $*.***.***.*** (***) STELLA MCCARTNEY $**.***.*** (***) NANUSHKA $**.***.*** (***) G-STAR $***.***.*** (***) COG N/A MUDJEANS N/A
- Kampos
- Rifò
- Opera Campi
- Casagin
- Rebello
- Womsh
- Patagonia
- Timberland
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Latest news
Patagonia: Exceptional ecological commitment. - 03/11/2022
- Hundreds of millions of dollars a year: profits dedicated to the environment
- Forty-nine years of Patagonia's commitment to the environment
- 2025 goal: use only recycled or organic materials
- 95% of Patagonia's emissions come from manufacturing and transporting its products
- 1% of Patagonia sales donated to 1,000 NGOs since 1985
- 6,000 members of 1% for the Planet (including 1,000 in France)
Patagonia makes a donation: a new model for philanthropy? - 13/10/2022
- 100 million: Estimated annual dividends generated by Patagonia, used to support actions to protect the environment and biodiversity.
- 1%: Percentage of Patagonia sales donated since 1985 to American and international associations working to protect the environment.
Patagonia and sustainable ethical fashion - 20/09/2022
- Patagonia founded: 1972
- Company valued at over $3 billion in 2022
- 1986: 10% of profits, then 1% of pre-tax sales, dedicated to environmental protection
- Transfer of brand ownership in 2022: 2% of shares controlled by Patagonia Propose Trust and 98% held by NGO Holdfast Collective
- Tax cost for the Chouinard family following the donation of their shares: $17.5 million
Patagonia's founder donates his company to defend the planet - 15/09/2022
- The founder of the American brand Patagonia donates his company to two organizations tasked with "protecting the planet".
- For over twenty years, Patagonia has been offering lifetime reparability for its clothing
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