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Summary and extracts
1 Market overview
1.1 Definition and presentation
Cleaning products include all household products intended for cleaning the different rooms of homes and buildings, as well as linen. Cleaning products therefore cover a very wide range of products depending on their use: cleaning of floors, windows, linen, etc. and the type of customer for whom they are intended: professionals or private individuals.
At the European level, the cleaning products market was worth 40 billion euros in 2021. The consumer hygiene segment accounted for almost 80% of total sales, well ahead of professional hygiene. Looking at product segmentation, laundry care accounted for around €15 billion, being the largest business segment, ahead of surface cleaning products, dishwashing products and cleaning products. In terms of customer markets for professionals, the healthcare sector is the main driver of sales, ahead of food, cooking and catering.
In Spain, the cleaning products market has come out of the healthcare crisis linked to the emergence of covid-19 with a 5.07% increase in sales between 2020 and 2021. Domestic production also grew, with a notable increase in exports, especially to France and the United Kingdom. In a context of concern about the spread of the virus, cleaning products were used much more, leading to an increase in sales to both individuals and professionals. The suspension of most of the sanitary obligations in 2022 has led to a normalization of the market, although it continues to grow thanks to export dynamics.
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