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Summary and extracts
1 Market overview
1.1 Definition and presentation
Candles are lighting objects made of wax and a wick, producing light and a characteristic scent. Candles first had practical uses, bringing light into the home before the advent of electricity. Another common use was religious, as candles were widely used in churches.
After a slow erosion of candle sales over the last few decades, the candle market has been revived by the development of a new range of candles. Development of a range of decorative and olfactory candles that have attracted a new public, as well as electric and digital candles.
More colorful, more stylish, and with a distinctive scent, the candle offering has expanded to include Spanish households and stores. Specialized companies such as Pampa, OCTAEVO, or Yui Brooklyn have capitalized on a differentiated offer with shapes (flowers, candles imitating the silhouettes of objects, etc.). In this very trendy market, acquisition channels via social networks (Facebook, Instagram, Pinterest) are very important. This is all the more true for new brands launching with an online-only offering.
The market did not suffer from the health crisis, as Spaniards continued to buy candles to enhance their interiors, while time spent at home increased drastically.
Exports are particularly dynamic, both to other European countries and to the United States, a fast-growing market for Spanish companies.
1.2. The global candle market
According to a study by Zion Market Research the worldwide candle market was estimated at $*.* billion in ****. This was expected to grow at a relatively high average rate of *.*% per year until ****. However, the COVID-** crisis largely undermined supply chains, and the candle market was only estimated at $*.* billion in ****, but ...
1.3 The Spanish candle market
Spaniards consume an average of *.**kg of candles per capita per year, equivalent to around *** hours of burning.
1.4 International trade
Candle market trade balance Spain, ****-****, in millions of euros UNComTrade
Main countries of origin of candle imports Spain, ****, in UNComtrade
For code: **** (***)
Main destinations for candle exports Spain, ****, in UNComtrade
1.5 The effect of covid-19
Data collected by the European Candle Manufacturers Association (***)
ECMA associates moments of crisis or uncertainty with greater candle consumption: "You could say that people buy more candles when they have reason to worry. This was the case during the **** financial crisis, then during the pandemic, and now with the situation in ...
2 Demand analysis
2.1 Overview of the request
The European Candle Association has surveyed consumer trends in candle buying.
Buying habits
The results show that over half the people who buy household goods have also bought a candle, and if they haven't, it's because someone else in the family has already done so. In terms of gender, Women prefer ...
2.2 Demand factors
a) Scented candles
As part of the development of aromatherapy, which consists of combining different aromas of essential oils to help generate a state of calm and harmony in our body and mind (***), scented candles are becoming increasingly popular with consumers.
In addition to their primary function, scented candles offer an ...
2.3 Demand issues
a) Growing demand for handmade, local, and natural candles
Candela Rosa specializes in the manufacture of this type of handcrafted object. As they are renowned for their innovative design and functionality, the candles from this small artisanal company have unique handmade finishes and are made exclusively with soy wax to guarantee ...
2.4 Seasonal demand
Christmas marks a definite peak in candle sales. Indeed, candles remain an ideal gift and therefore a perfect purchasing solution for these dates, before Christmas, in November and December, but also in April and May for Mother's Day. This is borne out by the Google Trends index in Spain for searches ...
3 Market structure
3.1 A highly concentrated market
Europe is a major center of candle production. While production was relatively stagnant until **** at around *.* billion euros in value terms, it has risen to around *.** billion euros in ****, to meet growing demand since Covid-**, as already mentioned earlier in this study.
Candle production Europe, ****-****, in billions of euros Source: ...
3.2 Structure du marché
L'Europe est un gros pôle de production de bougies. SI la production stagnait relativement jusqu'en **** autour des *.* milliards d'euros en valeur, elle a relativement augmenté en **** autour de *,** milliards d'euros, pour répondre à la demande croissante depuis le covid-** comme déjà évoqué plus haut dans cette étude.
Production de ...
3.3 Distribution
Il est possible de distinguer plusieurs canaux de distribution concernant les bougies, chacun distribuant des bougies plus ou moins haut de gamme.
Grande distribution (***) : un segment plutôt positionné bas de gamme ; Grands magasins de décoration intérieure : bas et moyen de gamme ; Magasins de cosmétiques ou diversifié : moyen ...
4 Offer analysis
4.1 Offer overview
4.2 Candle composition and manufacture
4.3 Prices vary by segment
4.4 Coûts de production
Les coûts de production d'une bougie, sont directement influencées par la cire utilisée. Si la paraffine est actuellement la matériaux le plus utilisé dans la fabrication de bougie, d'autres matériaux comme la cire d'abeille ou de soja peuvent être utilisés notamment dans la production de ...
5 Regulations
5.1 Current regulations
Within the European Union, the sale of scented candles and scented products is subject to strict legislation. Whether you sell handmade candles at flea markets, in a boutique, on your website, or even as part of private home sales, you are subject to certain legal obligations.
In addition to safety data ...
5.2 Updating existing standards
With CEN approval on September *, ****, the standards EN ***** "Spark plugs: fire safety specifications and EN ***** "Spark plugs: product safety labels", in place since ****, have been updated.
Concerning fire safety, the main updates are as follows:
Introduction of a test method for self-extinguishing spark plugs, Authorized smoke time after flame extinction increased ...
5.3 Le code CNAE 3299
Cette classe de statistiques comprend :
La fabrication d'équipements de protection de sécurité : La fabrication de vêtements ignifuges et de vêtements de protection de sécurité La fabrication de ceintures de suspension et d'autres ceintures à usage professionnel La fabrication de gilets de sauvetage en liège La fabrication ...
6 Positioning the players
6.1 Segmentation
- Velas Martinez Morales
- Velas Martinez Morales
- Cerabella
- Boutique de las velas
- Velartisan
- Velas de la ballena
- ImTwentyTwo
- Candela Rosa
List of charts presented in this market study
- Candle market trends
- Candle consumption
- Ranking des 10 plus grands exportateurs de bougies
- Ranking des 10 plus grands importateurs de bougies
- Evolution du marché national de la bougie en Espagne
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