Summary of our market study
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market summary
1.1 INTRODUCTION
The primary function of the shoe is to provide protection for the foot. Nevertheless, the shoe is also a fashion accessory, responding to a logic of renewal other than the simple functional use until the wear and tear of the shoe. The footwear market concerns all types of shoes, those worn on a daily basis and those used for a specific activity
A distinction is made between several categories of shoes:
- City and leisure shoes
- Sports shoes
- Indoor shoes
- Work and safety shoes
However, the borders are narrowing, especially between sports shoes and street shoes due to the advent of sneakers and sneakers as everyday shoes.
Competition is very strong in this sector with major brands that benefit from a brand image with the public but also exclusive distributors of foreign brands and pure internet players with a very large online stock.
In 2018, the sector continues to be strongly influenced by the growth of fully digital societies such as Spartoo, which have significantly changed consumer expectations of services
The sector must adapt to the digitalization of the market This has prompted major players to invest massively in online tools. Currently, the historical players have to face pure-players in order to gain recurrence in this growing segment. However, the major challenge for the footwear industry in Portugal does not lie within the country's borders. In fact, according to the APICCAPS 95% of Portuguese production is exported
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
The complete report 5 reports pack (-15%) PT Portugal
- 5 reports at €75.6 excluding VAT per study to choose from our Portuguese catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
