The cloud storage market - France (2024)

1.2 The global cloud storage market

In ****, Fortune Business Insight estimated the global cloud storage market at $***.** billion. The size of the global market is expected to grow from $***.** billion in **** to $***.** billion by ****, at a CAGR of **.*%.

Evolution of global cloud storage market size World, ****-****, in billions of dollars Source: ****

Worldwide market share of major cloud players Worldwide, ****, in Source : Kinsta The global cloud computing market in **** is dominated by several major players. Amazon Web Services (***) holds the largest market share with **%, closely followed by Microsoft Azure with **%. Google Cloud is in third place with **%, whileAlibaba Cloud and IBM Cloud hold *% and *% respectively. Salesforce, Tencent and Oracle share smaller shares, each with *%, *%, and *% respectively. The remaining suppliers collectively account for **% of the market. These figures underline the strong concentration of the cloud market around a few major US players, led by AWS, Microsoft Azure and Google Cloud.

Share of global data stored on a cloud World, **** - ****, in Source: Sales Hacking The share of global data stored on the cloud doubled over the period ****-****, from **% to **%. This trend highlights the growing adoption of the cloud as the preferred storage solution by businesses and individuals alike. This growth can be attributed to several factors, including ...

1.3 Cloud storage in Europe

In Europe, Sweden and Finland top the list, with **% of companies in each country using cloud storage. The Netherlands and Denmark follow closely behind with an adoption rate of **%, demonstrating the strong presence of this technology in these Nordic countries.

Norway, Italy and Estonia also boast relatively high usage rates, all around **% or more.

Malta, Belgium and the Czech Republic complete the top **, with adoption rates ranging from **% to **%. This data underlines the increasing prevalence of cloud storage in the European business landscape, testifying to its growing importance as an essential tool for data management and digital business transformation.

Top ** European countries where companies use cloud storage the most Europe, ****, in Source: ****

1.4 The French market

In ****, the French market for Cloud solutions and services amounted to almost ** billion euros, with growth of **.*%.this positive trend is set to continue through to ****, with business forecast to reach ** billion euros (***). This expansion represents an increase of over ** billion euros over a four-year period, taking the sector's market share in digital software and services from **% in **** to over **% in ****.

Cloud market size in France France, **** - ****, in billions of euros Source: ****

In addition, as there is no detailed data on the cloud storage market, we assume that the share of revenues associated with cloud storage represents **% of total cloud revenues, as for the global market, in order to estimate the French cloud storage market.

Cloud storage market size in France France, **** - ****, in billions of euros Source: ****

2.1 How the French perceive the cloud

The rapid evolution of digital technologies has profoundly transformed the way individuals and companies store and manage their data. In this context, cloud storage has become an essential component of IT infrastructure, offering flexible, scalable and remotely accessible storage solutions. It's interesting to focus on how the French perceive the cloud, exploring their attitudes, concerns and habits when it comes to using the cloud.

Knowledge and use of the cloud France, ****, % of respondents Source : Odoxa The data reveals that the majority of respondents (***) say they are familiar with the cloud but do not use it. In addition, **% say they have heard of the cloud, but don't understand precisely what it is, suggesting a still insufficient level of knowledge among part of the population. Finally, **% of respondents admit to not having heard of the cloud, indicating a certain gap in the dissemination of information about this technology. These results highlight the importance of raising public awareness of the benefits and functionalities of the cloud, as well as its practical applications, in order to encourage more widespread adoption of this technology. Perceived benefits of the cloud France, ****, % of respondents Source : Odoxa The data reveals that respondents attribute significant importance to several advantages of ...

2.2 Cloud usage by French companies

Since its emergence in the mid-****s, the Cloud market has evolved considerably, offering today a varied and dynamic landscape with the presence of numerous national and international players. Alongside the major American providers (***), several French companies have emerged, enriching the Cloud ecosystem. This diversification of supply reflects the growing demand for innovative Cloud solutions tailored to the specific needs of businesses and government agencies. Indeed, according to available data, around **% of French companies and public authorities will have adopted a Cloud solution by ****[***], demonstrating a strong trend towards integrating this technology into their IT infrastructures.

Corporate and public sector motivations for moving to the Cloud France, **** Source: ****

According to the data in the graph above, the main motivations for companies and public sector bodies to migrate to the cloud are varied. At the top of the list, **% of respondents cite the desire to save money and reduce costs, demonstrating a concern for financial efficiency.

In parallel, **% of respondents express the desire to improve the IT development cycle and reduce infrastructure obsolescence, highlighting the constant quest for innovation and flexibility in their IT systems.

In addition, **% of respondents mention the desire to reduce the footprint of their internal datacenter, underlining a ...

2.3 Corporate awareness of the ecological impact of IT

Moving to cloud computing not only offers companies cost and time savings, it also helps to reduce energy consumption and improve the sustainability of their IT infrastructure. Indeed, according to a WSP study of Microsoft Cloud, cloud-based business solutions are up to **% more energy efficient than traditional enterprise data centers. What's more, they can reduce carbon emissions by up to **%.

Companies' concerns about the environmental impact of their IT infrastructure France, ****, in Source: ****

According to the Public First study, **% of French companies are concerned about the environmental impact of their internal IT infrastructure. It is estimated that Information and Communication Technologies (***) are responsible for around *.*% of global greenhouse gas emissions.

Compared with on-premises infrastructures, the cloud offers several advantages in terms of energy efficiency: Cloud providers, such as AWS, benefit from greater economies of scale, enabling them to use each server more efficiently compared to on-premises enterprise data centers, whose average utilization rate is around **%.cloud data centers are designed with advanced buildings and cooling systems, giving them far greater energy efficiency than on-premises servers. In fact, around **% of enterprise data centers have an electrical efficiency of less than **%, and cloud data centers make greater use of low-carbon energy sources, resulting ...

3.1 Cloud storage market value chain

A proposed value chain for the cloud storage market is shown below:

Infrastructure providers : They invest in the data centers, servers and network equipment needed to create a robust cloud storage infrastructure. Software developers : They design and develop the cloud storage management systems that enable users to store, organize and access their data in the cloud. Cloud storage service providers : They offer online storage solutions to end-users, enabling them to back up, synchronize and share their files on remote servers. System integrators : They help companies set up customized cloud storage solutions by integrating cloud storage services into their existing infrastructures and ensuring interoperability with other systems. Security and privacy services : They offer advanced security measures to protect data stored in the cloud, including data encryption, two-factor authentication and threat monitoring. Network connectivity providers : They provide reliable high-speed Internet connections to enable users to quickly access their data stored in the cloud. Backup service providers : They offer regular, automatic backup solutions for data stored in the cloud, to ensure recovery in the event of data loss or corruption. Data management service providers : They offer tools and services to help users organize, analyze and exploit their data stored in the cloud efficiently and ...

3.2 A highly concentrated market, in the hands of American giants

A market dominated by American giants:

The gap between American cloud giants and European cloud specialists continues to widen in France, according to a recent study by Markess by Exaegis. By ****, the three American giants - Amazon, Microsoft and Google, also known as the hyperscalers - will have captured **% of spending growth in the French market, representing a market worth almost *** million euros between them. With estimated annual growth of **% for infrastructure cloud in France, the volume of business is set to reach ** billion euros by ****.

This domination by American players translates into a **% market share in the key cloud sector, leaving little room for competition to sign new contracts for building infrastructure and developing applications in the cloud. This trend was amplified by the Covid-** pandemic, which led to a sharp increase in remote working and prompted many French companies to turn to cloud solutions to ensure their digital transformation and guarantee business continuity. This trend is being observed worldwide [***].

Who are the French players on the market?

On the French cloud storage market, there are a number of French cloud providers, the main ones being OVHcloud, Outscale, Scaleway and Oodrive.

Sales of leading French cloud storage companies France, ****-****, ...

3.3 Barriers to entry and key success factors

The cloud storage market presents certain barriers to entry, which can make it difficult for new players to enter. As a result, this market remains mainly in the hands of the giants, and it seems complicated for other players to gain a foothold in the years to come. Here is an overview of some of the key barriers [***]:

However, there are a number of keys to success that companies can master, making it easier for them to enter this market. After all, customers are looking for [***]:

It's important to note that these keys to success can vary according to the specific needs of businesses and end-users, as well as market developments and technological advances.

3.4 Cloud sovereignty, a major challenge for the years to come

The rapid evolution of the global digital landscape has placed the issue of data sovereignty at the heart of the concerns of companies and administrations, particularly in France and Europe. In ****, the CNIL's authorization for Microsoft to host French healthcare data, and EDF's decision to opt for AWS for part of its data, highlighted the challenges faced by French players in the field of data sovereignty.the CNIL's authorization of Microsoft to host French healthcare data and EDF's decision to opt for AWS for part of its data have highlighted the data protection challenges facing French cloud providers.

As a result, French cloud providers are lagging behind the American giants, and are looking for competitive offerings to close the gap. They are also faced with the challenge of protecting corporate and institutional data from surveillance under US law. Indeed, the use of American cloud storage services exposes companies to two regulatory laws:

The Patriot Act, designed to combat terrorism, grants U.S. intelligence agencies the power to snoop on personal data. The Cloud Act, which authorizes the U.S. government to enter into agreements with other countries to facilitate access to personal data, regardless of location.

As a result, these US ...

4.1 Different types of data storage and hosting methods

The different types of data storage :

Data hosting options

According to the data in the chart above, businesses and government agencies primarily use private cloud solutions, accounting for **% of total adoption, followed by hybrid cloud at **%.

The public cloud, on the other hand, is less widely adopted, with only **% use by the companies and administrations surveyed.

These results highlight a marked preference for the control and security offered by private cloud solutionsthe hybrid cloud is also gaining in popularity, thanks to its flexibility and ability to combine the advantages of both public and private clouds. These trends reveal the strategic choices organizations are making in terms of IT infrastructure, and underline the growing importance of the cloud in the French technological landscape.

Type of cloud used by companies and public authorities France, ****, % of total Source: ****

4.2 The different features and functionalities offered by suppliers

Features and functions offered by suppliers

Cloud storage offers a variety of use cases in many fields. Here are just a few common examples:

Data backup and recovery: Users can back up their critical files and data in the cloud to protect them against hardware failure, disaster or accidental loss. If necessary, they can easily recover their data from the cloud. Collaboration and file sharing: Cloud storage enables users to store their files in a centralized location and access them from different devices and geographical locations. This facilitates collaboration by enabling teams to work simultaneously on documents, share files and synchronize them in real time. Storage and distribution of multimedia content: Media and entertainment companies use cloud storage to store and distribute content such as videos, music and images. This enables them to manage large amounts of data and deliver a seamless streaming experience to their users. Long-term archiving: Organizations often need to store data over the long term to comply with regulations, preserve data history or meet future research needs. Cloud storage offers a cost-effective, scalable solution for long-term archiving. SaaS applications and infrastructure deployment: Companies use cloud storage to host Software-as-a-Service (***) applications to deliver online services to their users. ...

4.3 The importance of a secure, reliable offering

In ****, ***,*** successful cyberattacks affecting businesses were recorded. Data protection is therefore a major concern for companies of all sizes, given the rise in cyberattacks and the financial consequences they entail. The average cost of a data breach can be very high, in excess of €* million, and the total cost of cybercrime worldwide now exceeds $*,*** billion.

Ransomware attacks are often opportunistic, exploiting every vulnerability they can find. Other attacks are more targeted, notably against governments, educational institutions and healthcare systems, which are considered vulnerablevulnerable due to outdated IT systems, poor security practices and an inability to tolerate downtime. Recent attacks on hospitals in France are an alarming example.

The main cyber attacks on companies France, ****, % of total Source: ****

Data from **** in France reveals that the main cyberattacks targeting businesses are account hacking, phishing and ransomware, accounting for **.*%, **. *% and **.*% of reported attacks respectively.

Phishing exploits psychological manipulation to induce victims to divulge personal or confidential information, often by creating a sense of urgency or interest.

Ransomware, on the other hand, locks the victim's device and demands payment to unlock it. These attacks particularly affect businesses, as they are more solvent, making ransomware a considerable financial risk.

The main trends in corporate cyberattacks France, ...

4.4 Pricing models and special offers

Several factors influence the cost of enterprise cloud storage:

Storage: Costs are generally expressed in terms of cost per gigabyte per month or price per terabyte per month or per year. Each cloud provider offers different levels of storage with varying costs, performance and levels of availability. Storage operations: API-based actions have minimal costs, generally billed every **,*** procedures. However, the cost of storage operations can become significant when you perform many tasks on workloads with a large number of objects. Storage data transfers: Data read charges per gigabyte generally vary according to the specific storage level. Output bandwidth: This is more a cost factor linked to network activity than a storage price variable. Fees are charged for downloading data from cloud storage when the payload is delivered outside the cloud region. No output costs are charged when accessing data from resources residing in the same region.

However, storage costs are the most important component of the cloud pricing equation. Here's an overview of the different cloud storage levels:

Performance levels: These include the"Hot" or "Premium" level of Azure Blob storage and the "S* Standard" level in AWS and "Standard" from Google Cloud. These performance levels are designed for active or ...

5.1 Regulations

Regulations in the cloud storage sector may vary by country and region. However, there are certain international regulations and standards that apply Trend Micro.

Laws and regulations:

General Data Protection Regulation (***): The RGPD is a European regulation that aims to strengthen and harmonize the protection of personal data of European Union citizens. It establishes strict rules concerning the collection, storage, processing and transfer of personal data. Cloud service providers must comply with the GDPR when processing personal data of EU residents.

HIPAA (***): HIPAA is a US law that establishes data security and privacy standards for protected health information. Cloud service providers handling healthcare data must comply with HIPAA to ensure data confidentiality, integrity and availability.

Contracts:

Contracts establish a formal agreement between two or more parties. When a company signs a contract, it is obliged to respect the conditions stipulated therein. Failure to do so could result in heavy financial penalties.

For example, an organization that processes or stores credit card information has probably entered into an agreement with credit card companies, requiring the implementation of specific measures in line with the PCI-DSS (***).

To be authorized to process credit card payments, a company signs a contract in which it undertakes to ...

5.2 Le Data Act

En juin ****, le Conseil et le Parlement européen ont conclu un accord sur le projet de règlement européen sur les données, le "Data Act", répondant à l'enjeu du rééquilibrage de la concurrence sur le marché de l'informatique en nuage, actuellement dominé par trois acteurs majeurs. Ce règlement vise à harmoniser les règles d'accès et d'utilisation équitable des données, complétant ainsi le RGPD de **** sur la protection des données personnelles.

Présenté par la Commission européenne en février ****, le Data Act s'inscrit dans le cadre du plan d'action pour la souveraineté numérique de l'Europe, alors que ces technologies jouent un rôle central dans l'économie de la donnée de demain. Il vise à supprimer les principales barrières érigées par les fournisseurs dominants pour accéder à des services de cloud concurrents.

L'une des mesures clés du Data Act est la suppression des frais de transfert de données et de migration, qui sera mise en œuvre ** mois après son entrée en vigueur. Cette disposition permettra aux utilisateurs de changer de fournisseur sans encourir de frais pour les opérations nécessaires à la portabilité de ...

6.1 Player segmentation

*For OVH, market share and sales are those generated in France, as the company is not yet highly internationalized.

Note: the various worldwide sales figures have been calculated on the basis of existing data on the market shares of the various companies and worldwide cloud storage sales.

• Google Cloud
• AWS Amazon Web Services
• Microsoft
• IBM
• Tencent
• Oracle
• SalesForce
• OVH
• Antemeta
• Sewan
• Data4 service
• Qarnot Computing
• Outscale (Dassault System)
• Adista - Inherent
• Oordrive
• Orange Business Services
• Oxya
• Snowflake Computing