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Summary of our market study
The virtual private network (VPN) market is estimated at over 1.2 billion euros.
The French market has tripled its number of VPN downloads in two years
This growth is fueled by heightened cybersecurity concerns, increased Internet usage and the versatility of VPN applications.
VPNs are mainly used on smartphones and computers, with 60% and 65% of the user base respectively for each type of device. Only 20% of tablet users use VPNs on these devices.
The main benefits of the service are improved video streaming services, work-related privacy and enhanced online security.
A significant number of businesses are equipping themselves, including micro, small and medium-sized enterprises, faced with cyber threats accentuated by the widespread use of remote working. More than half the population spends more than 22 hours online each week
VPN industry players
- Kape Technologies - The conglomerate of VPN brands. Acquired VPN services Zenmate, CyberGhost, and lExpressVPN.
- Nord Security has acquired Surfshark and Atlas VPN.
- ExpressVPN
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Summary and extracts
1 Market overview
1.1 Definition and presentation
The VPN was created in 1996 by a Microsoft employee, enabling a more secure connection to the Internet. Initially used by businesses to access private networks remotely, it gained popularity with the general public as encryption standards evolved and privacy issues emerged. Scandals such as WikiLeaks and the Edward Snowden leaks have raised public awareness of online threats. In 2017, following the revelation of ISPs selling browsing history and the loss of net neutrality, VPNs became essential for individual users.
Today, the VPN market has become a significant one, with a market size of $44.6 billion worldwide by 2022 and 30% of Internet users using VPN services.
Russia and the USA are the countries that download the most VPNs by volume, but the United Arab Emirates, Singapore and Qatar have a higher proportion of users than other countries.
In France, the VPN market is expanding, with sustained growth in downloads. The number of VPN downloads in 2022 was 8,908,000, and sales for the same year exceeded one billion dollars.
VPN use is being driven by increased demand from both users and businesses for online security and privacy, particularly with the growth of telecommuting in recent years. It's also worth noting that demand for VPNs is fairly segmented according to user age or gender.
Video streaming remains the main reason for VPN use today, but work, security and gaming are also major factors.
It's also worth noting that VPNs are emerging as a means of emancipation and online freedom in political regimes that oppress the population and restrict freedoms. Statistics show that VPN use is rising sharply in countries experiencing political crises.
The VPN market in France is dominated by companies with several major VPNs: Kape Technologies and Nord Security.
1.2 Global market
Evolution of the global VPN market size World, **** - ***** PR Newswire *Projection
The global VPN market is growing rapidly, with an increase in size of almost ** billion between **** and ****. The market is expected to grow until ****, when it is projected to reach $** billion.
Number of VPN users worldwide World, ****, in billions SurfShark by ...
1.3 The French market
Evolution of VPN downloads in France France, ****-****, AtlasVPN
the VPN market is expanding in France, with sustained growth in downloads. The number of VPN downloads in **** is almost * times higher than in ****.
Since VPN prices are similar around the world, we can estimate the sales of the VPN market in ...
2 Demand analysis
2.1 Typology of demand
demand for VPN services in France is particularly segmented by gender and age .
Share of French people using a VPN by age group France, ****, in percent IFOP
Almost half of VPN users in France are aged between ** and **. The most represented age category among French VPN users are **-**, which coincides ...
2.2 Companies are investing more and more in cybersecurity
In ****, a record number of data leakage sites were created on the dark web, mainly linked to ransomware attacks. In these attacks, cybercriminals steal and encrypt sensitive data, then demand a ransom in exchange for the decryption key. Unfortunately, hackers tend to publish the stolen data even after receiving the ransom, ...
2.3 Demand drivers
A VPN is an essential tool for :
Secure your browsing by encrypting your connection and protecting yourself from cyber-attacks. Access geo-restricted content by masking your location. save money when booking online by avoiding price adjustments. Preserve online privacy by hiding your activity from ISPs. Improve connection speed by avoiding ISP ...
3 Market structure
3.1 Value chain
[***]
A personal device, such as a computer or smartphone, can be equipped with a VPN client that is used to establish a secure connection with a remote VPN server via the Internet. When the user activates the VPN client, the data he or she sends and receives is encrypted before being ...
3.2 A seemingly open but highly concentrated market
A notable trend in the VPN industry is increasing consolidation, resulting from several high-profile acquisitions of well-established brands by larger companies. Two major players stand out in this market: Kape Technologies, which owns brands such as Zenmate, CyberGhost and ExpressVPN, and Nord Security, which owns NordVPN, Surfshark and Atlas VPN. In ...
3.3 Free VPNs
Some free VPNs exist, but they offer fewer capabilities than paid services (***)
Atlas VPN, for example, offers a free package with * GB bandwidth per month, ideal for occasional secure browsing needs. It also supports P*P file sharing, an advantage for torrent downloaders. However, Atlas VPN has no servers in ...
4 Offer analysis
4.1 Offer typology
Here is a list of the different VPNs available in France and their main features:here's a list of the different VPNs available in France and their main features: vPN name main features NordVPN Antivirus protection, ad blocker Surfshark Powerful VPN, ad blocker CyberGhost Privacy on all devices Private Internet Access Privacy ...
4.2 VPNs for smartphones are becoming increasingly popular
Installing a VPN on a smartphone is of particular interest when compared with a computer. Indeed, smartphones are devices that are constantly connected to the Internet, whether via a Wi-Fi connection at home, a *G connection on the move, or even on unsecured public networks in places like hotels and ...
5 Regulations
5.1 For the moment, VPNs are not banned in France
In France, using a VPN is legal. VPNs are not prohibited in most parts of the world. Countries that prohibit or restrict VPN :
Countries VPN legality status Belarus Illegal Iraq Illegal Korea, North Illegal Oman Illegal Turkmenistan Unequal China Restricted Iran Restricted Russia Severely restricted Turkey Restricted UAE Severely restricted Uganda Severely ...
6 Positioning the players
6.1 Segmentation
- Orange Groupe
- Microsoft
- Apple
- AVM
- Ikoula
- Nord security
List of charts presented in this market study
- Trends in the size of the global VPN market
- Number of VPN users worldwide
- VPN downloads worldwide
- Evolution of VPN downloads in France
- Growth in the number of VPN downloads in France
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Latest news
Orange and MasMovil complete their activities in Spain - 30/03/2024
- Creation of a joint venture by Orange and MasMovil, with each company owning 50% of the merged company.
Between cost-cutting measures and lower investment, Orange achieves 1.8% growth in 2023 - 15/02/2024
- Orange sales in 2023 rose by 1.8% to 44.1 billion euros.
- In Europe, Orange results grew by 2.2%.
- In Africa Middle East, Orange's results grew by 11.4% to 7.1 billion euros.
- Growth by business segment was as follows: mobile data (17.7%), fixed broadband (16.7%), Orange Money (25.8%) and BtoB (16.4%).
- In France, Orange Business recorded sales growth of 0.2%.
- Orange Business' historical voice and data activities declined by 6.7%, while new revenues from IT services and integration grew by 6.3%.
Orange fined 26 million euros - 09/11/2023
- Fine imposed on Orange by Arcep: 26 million euros
- Orange commitment in 2018: Fiber optic coverage of 3,000 communes in less densely populated areas of the country
- Target connection rate for 2022: 100%
- According to Arcep, at the beginning of 2022, Orange had only achieved 88% of its coverage target.
- Number of premises not connected according to Orange: Approximately 540,000.
- Orange's new commitments: 96% coverage of major cities and 98.5% coverage of medium-sized towns, at a total cost of several hundred million euros.
Bard, Google's answer to ChatGPT - 18/07/2023
- Google's chatbot Bard is now available in Europe and Brazil.
- The service is now available in over 40 languages, including French, Arabic and German.
- The service has been launched in 180 other countries (only in English, Japanese or Korean).
- Bard is based on the analysis of billions of online texts and up-to-date news data, unlike its competitor ChatGPT, whose data ends in 2021.
Smartphones: Orange commits to recycling more - 01/07/2023
- The aim is to recycle 20% of new smartphones sold by mobile operators by 2030.
- Twelve telecom operators, including Orange and Tele2, are involved in this recycling project.
- There are currently 5 billion unused cell phones in the world, and recycling them would recover the equivalent of 8 7.
- Orange's take-back and recycling rate has risen from 13.4% to 22.3% by 2021
- 1.9 million phones were recycled by Orange in 2021.
Virtual reality headsets, new Macs - 05/06/2023
- Apple plans to unveil its first virtual and augmented reality headset.
- The headset is expected to cost $3,000
- Apple expects to sell around 900,000 units in the first year
- Several Mac and iPhone applications will be integrated into the headset, such as Camera, Contacts, FaceTime, Email and Messages, Maps, Notes, Music, Photos, Safari and Weather.
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The VPN market | France
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