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Summary of our market study
French consumption of carrots is around 800,000 tonnes
French carrot production exceeds 500,000 tons, ranking 5th in Europe.
Production has risen from around 30 to 40 tonnes per hectare in 2011 to almost 40 tonnes per hectare
Organic carrots have gained in popularity in France, accounting for 13% of all farms.
China accounts for 45% of global carrot production. Europe produces around 9 million tonnes
Carrot market players
- Vilmorin&Cie: Market leader in seeds
- Planete Végetal: France's leading independent carrot producer
- Belgium exports surprisingly more than half its carrot production
- France is Europe's fifth-largest carrot producer
- China accounts for 45% of global carrot production
- Uzbekistan: Major carrot producer
- United States.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
The carrot is a member of the root vegetable family, and the most widely grown vegetable in this category after the potato. Carrots require deep, fertile, light soil, free of stones, gravel and clods. The climate must be cool (between 16° and 21°), and well-distributed irrigation ensures optimal growth.
Annual carrot production is estimated at 35.5 million tonnes, and the world's biggest producers are, in order: China by far, followed by Russia and the USA. Carrots are mainly distributed either on the fresh market or in production for industry. Market leader Vilmorin&Cie has been growing steadily since 2019, with sales set to increase by +7.5% between 2021 and 2022.
The Covid-19 crisis has also significantly disrupted trade, with the population visiting retail outlets less frequently. In France, carrot production amounts to 530,000 tonnes, and this quantity is growing. France ranks 5th in Europe for total carrot production : national carrot acreage is on the rise, and yields are at a good level, but demand is not as strong as supply. While volumes marketed in 2021-2022 have increased, prices have fallen sharply in the South-West, Normandy and North zones, leading to economic results that are well down on the 2020 campaign.
In 2021, thanks to overall investment in the sector and larger areas allocated to carrot cultivation, production increased by 34% compared to 2020.
1.2 Global and European markets
Global carrot production:
Global carrot production has been growing slowly and discontinuously for the past ten years, but the market as a whole grew by **% in volume between **** and ****. In ****, **.* million tonnes of carrots will be produced worldwide.
At the same time, the area devoted to carrot cultivation fell by *%. This ...
1.3 French carrot market
In ****, the French will consume ***,*** tonnes of carrots, i.e. **.* kg per year per household and **.* kg per year per inhabitant. French production is not sufficient to absorb the country's per capita consumption. Carrot prices fluctuate in France, depending on provenance, quality and marketing location. However, the price of a kilogram ...
1.4 French carrot market trade balance
in ****, France produced *** million carrots , less than its annual consumption of ***,*** tonnes. To satisfy domestic consumption, the country is obliged to import carrots. Nevertheless, France remains a small carrot exporter. France's carrot trade balance in **** was $** million. The country exports **,*** tons of carrots worth $** million and imports ***,*** tons of carrots worth ...
1.5 Consequences of the conflict in Ukraine, the fertilizer war
Ukraine is one of the world's largest producers and exporters of fertilizers. The war in Ukraine has led to political and economic instability in the region, with consequences for the fertilizer industry. Fertilizer production and export companies experienced difficulties due to falling demand and disruptions in supply chains.
Fertilizer prices in ...
2 Demand analysis
2.1 Seasonality of supply and demand for carrots in France
Carrots are an important part of the French diet, the second most consumed vegetable in France after potatoes. The French consume around **.* kilos of carrots per capita per year. French national carrot consumption in **** will be equivalent to ***,*** tons per year.
To analyze the seasonality of annual carrot demand, we can ...
2.2 Consumer typology
The fruit and vegetable market is highly disparate in terms of consumption habits, with some age groups consuming more of these products than others.
For the carrot market (***), the main consumers are people in their sixties and seventies, who represent **% of the French population in terms of volume, and **% of the ...
2.3 The development of organic carrots
Like many other products, carrots are benefiting from a trend towards organic farming. A general awareness of the importance of health, nature and the soil is driving consumers and producers to favor organic products.
The main organic label in France is AB for "agriculture biologique". This label, created by the French ...
3 Market structure
3.1 Industry organization
Source: ****
Carrots are roots that keep particularly well in the ground, so sowing and harvesting are staggered throughout the seasons to spread out harvests.
Harvested carrots are transported to packing stations, where they are washed, brushed, sorted, graded and cooled using the hydrocooling technique (***).
Grading enables us to distinguish between carrots ...
3.2 Carrot production in France
Carrot production in France is highly localized. A study by Agreste (***) published in January **** looks at the main carrot-growing regions in France. The study identifies the main carrot-growing basins, focusing on the three regions with the highest carrot production in France: Aquitaine, Normandy and Brittany. These three regions account for **%, **% and ...
3.3 Transformer networks
The carrot processing industry for the food industry is federated by UNILET, the interprofessional organization for canned and frozen vegetables. For the purposes of this section, we will be basing ourselves on figures provided by UNILET. "According to a survey conducted by CSA for UNILET, **% of French people say they eat ...
3.4 Distribution networks
Carrots, like all vegetables, are distributed to the general public by a large number of players, including hypermarkets and supermarkets, EDMP "Enseignes à Dominante Marque Propre" (***) or simply markets.
Even so, some retailers are the preferred source of fresh vegetables, while others are losing market share. Online vegetable shopping has yet to ...
4 Offer analysis
4.1 Prices for different types of carrots
Price differences for carrots according to type:
To build a coherent typology for price comparison, we're going to focus on a single supplier offering carrots (***) throughout France. This is the website MonMarché.fr. This site offers different categories of carrots, which will enable us to compare their prices.
Carrots are usually ...
4.2 Price trends for carrots
INSEE has set up an indicator to monitor carrot prices. This indicator is an artificial average of carrot prices on a national scale, although in reality this price fluctuates and describes a national trend rather than a reality.
General price trends :
Average carrot price trend over the last ten years France, ...
4.3 Innovations and new farming techniques for the carrot market
Staggered annual carrot production:
Carrots are a seasonal vegetable. However, French consumption patterns for carrots are more seasonal than just harvesting season. Farmers and manufacturers must therefore find economic solutions to spread production out over a longer period of the year.
Rotation of carrot varieties and categories:
The first solution found ...
5 Regulations
5.1 General regulations
UN/ECE standard FFV ** - **** : This standard applies to carrots of varieties (***) The eGALIM * law (***) The French Rural and Fisheries Codedefines collective sales outlets for agriculture: "Art. L. ***-*. - local agricultural producers may come together in producers' stores to market their products to consumers as part of an organized short ...
5.2 The various labels available to guide consumer choices
Label Rouge: The Label Rouge is a national sign that designates products which, due to their production or manufacturing conditions, have a higher level of quality than other similar products usually marketed.
Appellation d'Origine Protégée (***): the product says where it comes from: its name is that of a place ...
6 Positioning the players
6.1 Player segmentation
- CONSERVES FRANCE
- BONDUELLE EUROPE LONG LIFE
- DUJARDIN BRETAGNE
- Agrial Coopérative Primeal
- KULTIVE
- Arterris Coopérative
- Planete végetal
- Bonduelle Groupe
List of charts presented in this market study
- Global carrot production: volume produced and area harvested
- European carrot production: volume produced and area harvested
- Breakdown of fresh carrot production by country
- Breakdown of carrot exports from China
- Breakdown of carrot exports from Belgium
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Latest news
Bonduelle abandons its bagged salads in the face of pressure from retailers - 02/09/2024
- - Bonduelle announces the divestment of its bagged salad business in France and Germany.
- - The Bonduelle group has been facing a structural decline in salad consumption in France and Germany for the past ten years.
- - Les Crudettes, which is in exclusive negotiations with Bonduelle to take over the French business, employs 2,300 people and boasts annual sales of 1.2 billion euros.
- - The Saint-Mihiel salad plant could close in spring 2025, affecting 159 employees.
- - Sales in Bonduelle's salad segment have fallen by 15% over the last seven years.
- - Bonduelle's overall sales fell by 1.4% to 2.37 billion euros for the year 2023
- -2024. - 73% of non-cooked frozen vegetables sold at retail are marketed under private labels, according to Circana.
- - Bonduelle employs over 11,000 people and operates in nearly one hundred countries.
Bonduelle sells its bagged salads in France and Germany - 30/08/2024
- Bonduelle's total sales for the year ending June: 2.4 billion euros.
- Percentage of sales represented by the global bagged salad business sold: 7%.
- Sale of 65% of US canned vegetables and Long Life frozen foods business in 2022: 625 million euros.
Bonduelle: cool weather to penalize sales in 2023-2024 - 06/08/2024
- Bonduelle sales for the fiscal year ending June 30, 2024: 2.372 billion euros.
Jean-Noël Darniche, new General Manager of Bonduelle Fresh France - 23/04/2024
- **Bonduelle Fresh sales**: €110 million
- - **Number of production sites**: 4
- - **Number of employees**: Nearly 600
- - **Types of activity**: Own-brand, private label and out-of-home catering
- - **Specialized in delicatessen salads with the takeover of Caugant in 2003
Arterris acquires La Panetière and Secrets de pains bakeries - 23/04/2024
- The Aude agricultural cooperative acquires a majority stake in the Occipain network, which includes almost 200 bakeries.
- Occipain: a network of 198 bakeries, 110 of which are company-owned, and 68 stands at markets and fairs in south-west France.
- Occipain generates sales of 55 million euros and employs 690 people
- 2 frozen raw dough production sites
- La Panetière bakery brand for the company's own network, and Secrets de pains bakery brand for franchisees.
- Arterris brings together more than 15,000 cooperative partners and cultivates over 350,000 hectares.
- The group is organized around three divisions (agricultural, agri-food and consumer distribution)
- Sales of 1.22 billion euros for the 2022-2023 financial year, with 2,300 employees.
Arterris: The Camargue rice industry continues to develop - 26/10/2023
Arterris :
- Number of associate farmers: 15,000
- Area under cultivation: 350,000 hectares
- Sales in 2022: 1.2 billion euros
- Market share of PGI rice production in Camargue: 25%
Vivien Paille :
- Integration into the Avril Group in July 2022
- Annual sales: 180,000 tons (120,000 of which rice-based)
Camargue rice market:
- Area of rice fields: reduced from 22,000 hectares to 13,000 hectares in 2023
- Expected increase in yields: 198 tonnes of rice on a surface area of 65 hectares
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The carrot market | France
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