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Summary and extracts
1 Market overview
1.1. Definition and presentation
Anise, native to the eastern Mediterranean basin, is a plant used for therapeutic and culinary purposes, as well as in the composition of certain spirits.
Aniseed-flavored spirits are alcoholic aperitifs obtained by flavoring ethyl alcohol of agricultural origin with natural extracts of anise, fennel, licorice and other aromatic plants. This is known as a "compound spirit" (derived from plant substances).
There are almost a dozen different aniseed-flavored spirits, all influenced by local traditions and customs. These include pastis, absinthe, ouzo, arak, sambuca, anisette and chinchón.
For the French market, we will concentrate on three types of aniseed-flavored spirits: pastis,absinthe andanisette. These are the aniseed-flavored spirits with the highest consumption and production figures in France. Of these, pastis remains the most dominant on the market.
In 2023, the worldwide spirits market was estimated at nearly $145 billion, and should reach $193 billion in 2027, with an annual growth rate of 5.9%. According toISPOS, France accounts for around 5 billion euros. With aniseed-flavored spirits, we'll be looking at a specific segment of this global spirits market.
In France, aniseed-flavored spirits remain a very specific segment of the spirits market, albeit one deeply rooted in national culture, particularly in the south. These consumers are mainly senior citizens living in the south of France. However, a younger population is beginning to show a clear interest.
So, after a period of stagnation, the aniseed-flavored market is beginning to show signs of growth, stimulated by new players and products entering the market.
The aniseed-flavored spirits market is concentrated around two main types of player:
- Large international groups specializing in spirits (such as Pernod-Ricard).
- Specialized local distilleries
Alongside these specialized players, there is a growing number of smaller players, such as micro-distilleries, which focus on authenticity, local production and organic farming in order to stand out from the crowd. They help to reduce market concentration by making the market more dynamic and bringing in innovative products.
Overall, the French spirits market, and consequently that of aniseed-flavored spirits, has faced significant challenges in recent years, due in particular to the growing preoccupation of consumers and governments with the need to develop new products.the French spirits market, and consequently the aniseed market, has faced significant challenges in recent years, due in particular to the growing concern of consumers and governments for public health, and has also been considerably impacted by the global pandemic in terms of export volume.
However, aniseed-flavoured spirits can draw on a number of growth drivers, such as the premiumization of the market, correlated with higher prices, and consumers' desire for product authenticity. In addition, the trend towards mixology and cocktails is enabling aniseed spirits to reach a wider public and renew their image, particularly among young people.
Current trends aimed at boosting the market include the return of absinthe, long banned in France and other countries around the world.
1.2. global market overview
Moderate growth in the spirits market
According to the IWSR, the global market for alcoholic beverages (***) should regain confidence and begin to recover its former levels.
Indeed, the spirits market had been hit hard by the pandemic's restrictive barriers: the ban on going out and the absence of festive or social ...
1.3 . National market summary
The French spirits market
In ****, spirits consumption in France is up overall on ****, at ***.* million liters in supermarkets (***). This increase is due in particular to the recovery from the health crisis, and particularly to the complete reopening of restaurants/hotels. Nevertheless, the market has not returned to pre-crisis levels, with the ...
1.4 Focus on the Pernod Ricard Group: market leader
Comparing the three main pastis brands, Ricard, Pastis ** and Pastis Duval, we can already confirm the hegemony of the Pernod Ricard group in the aniseed-flavored spirits sector, with two brands represented (***), as shown in the graph below.
France's favorite aniseed-flavored spirits brand France, ****, in OpinionWay for MPF Conseil - Brand Observatory ...
1.5
2 Demand analysis
2.1. French alcohol consumption
Consumption of spirits has fallen sharply in recent years. In ** years, per capita consumption of pure alcohol has fallen from *.** liters per person in **** to *.** liters per person in ****, under the influence of public policies to raise awareness of the dangers of alcohol. Consumers of spirits are becoming increasingly reasonable, and ...
2.2. Consumption of aniseed-flavored spirits in France
In France, according to IPSOS, aniseed-flavored spirits are the third most purchased and consumed spirits overall, behind rum and whisky.
Synonymous withaccessibility and ease of choice, aniseed-flavored spirits are easy to consume, appreciated and associated with moments of sharing and conviviality.
**% of French people in **** say they have already bought ...
2.3. Aniseed-flavored food consumption habits
As mentioned above, aniseed drinks are often synonymous with conviviality and summer. Aniseed-flavored drinks are ideal for aperitifs, and can even be enjoyed during meals. They are easily and frequently consumed at home.
The graph above represents the proportion of searches for a given keyword in a given region and for ...
2.4. Consumption trends for anise-based drinks
In the French spirits market, and consequently in the aniseed segment, we can identify several consumer trends.
A desire for premiumization
Consumers' desire for premiumization can be seen in the attention paid to bottle packaging, as well as to the quality of the beverage itself.
For several years now, the rise ...
3 Market structure
3.1. industry value chain
The French aniseed-flavored spirits industry brings together several different players involved in one or more stages of the value chain.
The value chain comprises * main phases:
Extraction of agricultural raw materials, such as absinthe and aniseed. Processing of raw materials to obtain the desired alcohol, notably by distillation. Packaging: bottling and ...
3.2. Anise production
Aniseed is an aromatic plant used mainly for the production of aniseed-flavored spirits such as pastis, as well as for culinary and medicinal applications. In France, anise production is relatively limited compared with other producing countries, but is important for the spirits industry.
Production worldwide
Main producing countries :
Turkey: Turkey is ...
3.3. Key industry players
Distilleries specializing in aniseed-flavored spirits
In France, there are an estimated ten distilleries specializing in aniseed-flavored spirits. This may seem a small number, but in reality it reflects the concentration of the market around the "big industrial distilleries" and the importance of certain very established brands such as "Ricard" and " ...
3.4. Aniseed-flavored spirits distribution
Where to buy
Aniseed-flavored spirits are sold in a variety of places, but supermarkets are still the most popular. According to IPSOS:
Supermarkets / Hypermarkets / Supérettes : Carrefour, Auchan, Leclerc... Specialized wine shops : Nicolas... Directly from spirits producers On the Internet (***) In bars and restaurants At events / fairs / exhibitions In clubs/ ...
3.5. Spiritourism
More than two million visitors a year pass through the doors ofspirit drink production companies, reflecting a profound trend: today, family vacations, couples' getaways and outings with friends are all opportunities to reconnect with authenticity and naturalness, and to rediscover our heritage in a different way.
This phenomenon has not escaped ...
4 Offer analysis
4.1. Aniseed products
Aniseed-flavored spirits in France can be broken down into three main categories:
Pastis: Pastis is an aniseed and licorice-based spirit, often diluted with water before consumption. It is particularly popular in Provence and France in general. Absinthe: Absinthe is an alcoholic drink made from anise, fennel and wormwood (***) and its historical ...
4.2. Price analysis
To find out a little more about the prices of aniseed-flavored spirits, let's take a look at the aniseed-flavored products sold by Pernod Ricard.
The group offers a diverse range of aniseed products, from classic pastis like Ricard and Pastis **, to modern versions of absinthe.
Prices range from €** to €**, depending on ...
4.3. Emerging trends in the aniseed-flavoured spirits market
According to an IPSOS study, nearly **% of buyers say they attach greater importance than in the past (***) and environmental aspects. These changes in consumer attitudes are directly reflected in emerging trends in aniseed-flavoured spirits.
A desire for authenticity and local products
For several years now, certain players have been tending towards ...
5 Regulations
5.1. Aniseed tax rules
Aniseed-flavored spirits, like all alcoholic products, are subject to a number of taxes.
The chart above illustrates the breakdown of taxes on spirits. The total tax on a spirit sold for €**.* is €**.**. Taxes on spirits are revalued each year in line with inflation. With **% of tax receipts for just **% of the ...
5.2. Current regulations
France is concerned by European regulations. In particular, the following regulations are central:
Regulation (***) No ***/**** of the European Parliament and of the European Council of January **, **** on the definition, description, presentation, labeling and the protection of geographical indications of spirit drinks related regulations ****/***and ***/**** update the aforementioned framework
In addition, there ...
6 Positioning the players
6.1. Player segmentation
- Pernod Ricard Groupe
List of charts presented in this market study
- Evolution des ventes mondiales d'articles de prêt-à-porter de luxe
- Répartition des ventes mondiales de produits de luxe par circuit de distribution
- Répartition des ventes en ligne de produits de luxe dans le monde par catégorie de produits
- Evolution de la balance commerciale de la France sur le marché des spiritueux
- Breakdown of spirits sales by value in supermarkets
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Latest news
Pernod Ricard sells its strategic international wine portfolio to Australian wine holdco - 17/07/2024
- - Pernod Ricard sells its international wine brands to Australian Wine Holdco Limited (AWL).
- - Annual volume sold: 10 million 9-liter cases.
- - Portfolio sold: Australian (Jacob's Creek, Orlando, St Hugo), New Zealand (Stoneleigh, Brancott Estate, Church Road) and Spanish (Campo Viejo, Ysios, Tarsus, Azpilicueta) brands.
- - The transaction also includes the sale of seven wineries.
Pernod Ricard: portfolio of Australian, New Zealand and Spanish wines - 17/07/2024
- - The Pernod Ricard group has announced the sale of the majority of its wine portfolio.
- - The buyer is the international consortium Australian Wine Holdco Limited, owner of Accolade Wines.
- - The seven wineries sold represent an annual volume of 10 million 9-liter cases.
- - The brands sold include wines from Australia (Jacob's Creek, Orlando, St Hugo), New Zealand (Stoneleigh, Brancott Estate, Church Road) and Spain (Campo Viejo, Ysios, Tarsus, Azpilicueta).
Pernod Ricard sells almost all its wines to investors - 17/07/2024
- - Pernod Ricard is the world's number two in wines and spirits.
- - Pernod Ricard's total sales are €12.13 billion.
- - The divested business represents approximately 4% of Pernod Ricard's total sales.
- - Accolade Wines, now owned by the consortium of investors, generates sales of $650 million.
- - Pernod Ricard sells seven wineries, producing an annual volume of 10 million 9-liter cases.
- - Pernod Ricard's wine division saw a 10% drop in sales in the last quarter analyzed, mainly due to the US and UK markets.
Wine: Pernod Ricard continues its rise in the rosé segment - 03/05/2024
- negotiations for the purchase of 280 hectares of vines at Terres de Ravel in Provence.
- The operation is led by Château Sainte-Marguerite, Cru Classé Côtes de Provence, whose 230 hectares have been shared by Pernod Ricard and the Fayard family since 2022.
- The Fayard family plans to further increase its vineyard to 600 or even 1,000 hectares.
- Rosé sales have regained momentum worldwide. IWSR forecasts sales growth of 3-6% between now and 2027 in France.
- In the US, growth of 13% per year is forecast
How India is becoming Pernod Ricard's whisky paradise - 22/01/2024
- Pernod Ricard aims to accelerate its presence in India.
- The French giant, which occupies a leading position in the sub-continent
- Strong growth in the Indian whisky market.
- In the entry-level whisky segment, the group owns Royal Stag and Imperial Blue - two brands produced in India that rank among the top 5 best-selling whiskies in the country. It also owns several high-end brands: Chiva's Regal, Ballantine's and Glenlivet - imported whiskies that carry a 150% surtax.
- India accounts for 10% of the Group's total sales, or around 1.2 billion euros.
- A major market for the Group behind the United States.
- Consumption of imported whiskies and high-end Indian single malts is booming.
- Scotch imports are set to double between 2020 and 2022,
- India is the leading export market for Scottish brands.
- Sales of Indian single malt rose by 144% between 2021 and 2022.
- Local brands owned by the French giant account for 85% of sales by value. Imports of foreign brands account for the remaining 15%.
- Pernod Ricard has 27 factories across the country.
The trials and tribulations of Pernod Ricard to create the first whisky "made in China" - 17/12/2023
- Pernod Ricard inaugurates the country's first whisky distillery
- Pernod Ricard plans to invest 150 million euros over ten years in this project.
- Market launch of the first bottles of The Chuan, the first pure malt made in China.
- Bottles are priced between 115 and 190 euros, depending on the degree of alcohol (40, 46 or 60 degrees) and the type of aging.
- Pernod Ricard's Chinese subsidiary accounts for 10% of group sales
- Pernod Ricard is the world's second-largest spirits company, and already owns some 50 whiskies (including Chivas, Ballantine's, The Glenlivet, Aberlour, Royal Salute, Jameson and Jefferson's),
- The Chinese spirits market remains 97% dominated by Baijiu (sorghum-based alcohol).
- Western spirits share the remaining 3%, starting with cognac (a market worth 3.2 billion euros, according to specialist consultancy IWSR) and whisky (1.2 billion euros).
- The Emeishan distillery is located on the Mount Emei road, used by millions of Chinese tourists throughout the year. Pernod Ricard expects two million visitors within the next ten years.
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the anis-based spirituous market | France
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