Beiersdorf: The latest figures, news and market research on Beiersdorf

Turnover: 9.3 billion EUR (2022)

Country: Germany

Beiersdorf is a German company that mainly manufactures cosmetics, face and body care products and hair care products.
Cosmetics account for 81.4% of sales, while adhesive products represent 18.6%.
It controls major brands such as Eucerin, Labello and Hansaplast, and the most important is Nivea.
Known for its skin care products, especially creams, it is one of the market leaders in men's cosmetics with its Nivea Men range.
30% of sales are generated in Europe, 30% in Africa/Asia/Australia, 20% in Germany and 18.5% in the USA.
It has over 150 subsidiaries and around 16,500 employees worldwide.

Beiersdorf opens new logistics center in southern Germany 15/07/2024

Beiersdorf, owner of the Nivea skincare brand, is planning to invest 200 million euros in the new platform

Results: Beiersdorf boosted by Nivea in 2023 | Performance: Beiersdorf boosted by Nivea in 2023 29/02/2024

The Hamburg-based group recorded annual sales of 9.3 billion euros in 2023, representing organic growth of 10.3%.
Beiersdorf's consumer business recorded sales of 7.8 billion euros
The Nivea brand generated annual sales of 5 billion euros
The dermatology division, with the Eucerin and Aquaphor brands, posted annual sales of 1.3 billion euros
The health division, Hansaplast and Elastoplast brands, achieved sales of 267 million euros
The luxury division, La Prairie and Chantecaille brands, saw sales fall by 15.4% and 18.4% respectively.

Beiersdorf starts production at its Leipzig cosmetics plant 04/05/2023

300 million euros invested in new production plant

Plant location in Leipzig-Seehausen

Inclusion of a logistics platform under construction on neighboring land

Beiersdorf's largest single-site investment worldwide

First products: deodorants, hairsprays and shaving foams

Brands involved: Nivea, 8x4 and Hidrofugal

State-of-the-art technology almost doubles productivity

Use of automated intralogistics systems, robotics and virtual reality for employee training

Beieirsdorf: Nivea: + 10.2% in 2022 01/03/2023

Beiersdorf Group sales: 8.8 billion euros
Sales growth: 10.2
Nivea brand growth: 9.6
Consumer division sales: 7.1 billion euros (previous figure: 6.1 billion euros)
Growth in Health Care (Hansaplast and Elastoplast): 13.1
Healthcare sales: 261 million euros (vs. 225 million euros in 2021)
Luxury segment growth (La Prairie): 1.9% Luxury segment sales: 655 million euros

Beiersdorf closes 2022 financial year up 10.2 01/03/2023

DUNS: 552088973

Legal Name: BEIERSDORF S.A.S

Address: 111 AVENUE DE FRANCE , 75013 PARIS

Number of employees: Entre 250 et 499 salariés (2021)

Capital: 26 705 000 EUR

Financial Data:

Year	2022	2021	2020	2019	2018	2017	2016
Turnover	199 076 842	190 620 319	188 185 696	214 148 340	226 494 928	234 641 902	243 945 225
Gross margin (€)	134 496 884	133 218 296	128 848 823	148 408 272	154 301 824	166 928 200	176 179 060
EBITDA (€)	11 715 895	7 510 598	6 658 563	13 589 898	25 833 025	24 292 366	35 843 492
Operating profit (€)	12 053 142	7 461 654	6 715 269	14 595 011	22 873 425	27 355 528	35 475 393
Net profit (€)	8 126 647	4 793 430	4 442 032	9 189 965	14 058 939	16 623 557	22 004 743
Turnover growth rate (%)	4,4	1,3	-12,1	-5,5	-3,5	-3,8	-3,2
Ebitda margin rate (%)	5,9	3,9	3,5	6,3	11,4	10,4	14,7
Operating margin rate (%)	6,1	3,9	3,6	6,8	10,1	11,7	14,5
Working Capital (turnover days)	100	99,3	98,9	95,8	100,4	209,4	212,3
Working Capital requirements (turnover days)	-15,4	0,4	-10,2	-4,2	-3	1,4	5,4
Net margin (%)	4,1	2,5	2,4	4,3	6,2	7,1	9
Added value / Turnover (%)	23,1	21	21,8	24,7	29	30,3	30,5
Wages and social charges (€)	24 402 978	23 566 994	23 585 371	25 714 526	24 385 805	22 818 246	23 780 768
Salaries / Turnover (%)	12,3	12,4	12,5	12	10,8	9,7	9,7