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Summary of our market study
The French personal services market is estimated at over 20 billion euros
The global personal services market is worth over $980 billion.
North America dominates with 42% of the market, but the Asia-Pacific region is expected to experience the most dynamic growth, due to its rapidly increasing elderly population.
In France, the personal services sector recorded sales of €20.3 billion, according to the eFPS white paper. The combined size of the formal and informal market is around 40.3 billion euros.
The sector has considerable growth potential due to the ageing population and the preference for home care.
The COVID-19 pandemic had a major impact on home-based personal services, resulting in losses in segments such as childcare and home cleaning.
Analysis of demand trends in the personal services market
The personal services market is segmented into two main categories: self-employed people looking for practical services, and dependent people in need of regular assistance.
The informal market is estimated at around 50% of the overall market, but has been in decline since 2000.
The job creation potential of this sector is enormous, but recruitment difficulties are a major obstacle to growth. Online matchmaking platforms are expanding rapidly.
Monthly household income has no significant influence on the likelihood of using personal services. The market is mainly aimed at people over 65.
Rates for personal services vary enormously, depending on the service and location. In large cities, rates can vary from 19 to 25 euros an hour, while in rural areas or small towns, hourly rates can range from 14 to 20 euros.
The main players
- O2 Care Services: Considered one of the leaders in the French personal services market.
- AD Seniors: Specialized in home help and support for the elderly.
- Adèle: Dedicated to support for dependent people.
- Adhap Services: manages 180 homecare centers for dependent people.
- Axeo Services: 240 sites in France
- All4home: 105 sites.
- Domidom: 47 agency sites
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Summary and extracts
1 Market overview
1.1 Presentation and definition of the market
The personal services market contains all the services provided in order to provide assistance to individuals . These activities are defined by decree 2016-750 of 6 June 2016 ( article D.7231-1 of the Labour Code ) and are 26 in number. They include, among others, assistance to dependent persons (elderly or disabled), home maintenance, teaching, or gardening.
We can distinguish 5 main actors human services: private companies (including micro-entrepreneurs), associations, public bodies, individual employers and online matchmaking platforms
Demand is segmented between he independent persons who are looking for a certain level of comfort and time saving and the he dependent people, that require daily or weekly assistance
In France the formal market is experiencing timid growth, hampered by the importance of informal activity. The size of the informal market, although it decreased considerably between 2000 and 2015, is now estimated at nearly 50% of the total. The State measures that had borne fruit at the beginning of the century are now being hampered by red tape and rising labour costs. Nevertheless, according to the Federation of Human Services (FESP), it is possible to combat the black market effectively, and the market could well unlock its formidable potential for growth and job creation in the years to come
In addition, other indicators are encouraging for the French market, notably the ageing of the population, as well as the strong desire of older people to age in their own homes
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