The kitchen utensils market - Italy (2024)

1.2 A growing global market

Globally, the kitchenware market is estimated at $**.** billion in ****. Modest growth in the industry is expected in the near future. A compound annual growth rate (***) of *.* percent is projected for the period ****-****, under which the global kitchenware market could reach a total value of $**.** billion by the end of the period.

Kitchenware Market World, ****-****, in billions of dollars Skyquestt

1.3 The Italian market

Regarding the Italian kitchen utensils market, total household spending on the purchase of non-electric kitchen utensils and items and the value of production sold of kitchen and tableware are analyzed. Regarding the first aspect, between **** and **** the total expenditure of Italian households on the purchase of kitchen utensils appears to be decreasing. During the period analyzed, total spending went from ***.** million euros in **** to ***.** million euros in ****, representing a **.* percent contraction. The trend is up and down throughout the entire period: between **** and ****, total spending falls by **.*%, while between **** and ****, consumption returns to growth and spending increases by **.*%. Finally, between **** and ****, also aided by the increase in prices (***). Total household spending on the purchase of non-electric kitchen utensils and items Italy, ****-****, in millions of euros Istat Just as in the previous case, the value of production sold of kitchen and tableware is also decreasing. Between **** and ****, the total value decreased by **.* percent, from *.** billion euros to ***.* million euros. Again, the trend is up and down: between **** and ****, the value of production sold fell by **.*%, while between **** and **** (***). Value of production sold of kitchen and tableware (***) Italy, ****-****, in millions of euros Istat As for the breakdown of the value of ...

1.4 Import - Export

In order to analyze trade flows in and out of Italy related to kitchen utensils, products under HS Codes ******, ****, ******, ******, ****, ****, related to kitchen and tableware products made of plastics, wood, porcelain and pyrex and other similar materials are analyzed.

Between **** and ****, Italy ranks internationally as a net importer of kitchenware. In fact, when analyzing the export coverage ratio, determined by the ratio of exports to imports multiplied by ***, it is consistently below *** percent (***) while that of imports increased by **.*% to $***.* million in ****.

Import - Export of Kitchenware Italy, ****-****, in millions of dollars Uncomtrade

In terms of exports, France is Italy's main trading partner collecting **.*% of the total value alone. This is followed by Germany (***). The Netherlands collects *.* percent of the value of Italian exports while the other countries individually do not reach * percent and together collect **.* percent of the total value. Main destination countries for kitchenware exports Italy, ****, % Uncomtrade In terms of imports, China is the main supplier of kitchen utensils to Italy contributing **.*% of the total value. This is followed by France (***). Turkey and Romania contribute *.* percent and *.* percent respectively while the other countries individually do not reach * percent and together contribute **.* percent of the total value. Main countries of ...

1.5 The consequences of the Russian-Ukrainian conflict

the outbreak of the Russian-Ukrainian conflict in February **** resulted in, among other things, a general increase in prices. The sector related to kitchen utensils and items is not exempt. Analyzing the consumer price index for non-electric kitchen utensils shows an increase of *.* points between January **** and January ****. This means that over ** months, consumer prices increased by an average of *.* percent. Compared to ****, the increase stands at *.* percent.

Consumer price index for non-electric kitchen utensils and non-electric household items Italy, ****-****, base ****=*** Istat

The increase in consumer prices is merely a reflection of the increase in producer prices. Analyzing the producer price index for the manufacture of other metal products (***), between January **** and January **** shows an increase of *.* points, and that is an increase in production costs of *.* percent. As shown in the graph below, between January **** and December ****, the increase was **.* percent, while in the subsequent period, production costs decreased by *.* percent. Compared to ****, the increase in producer prices stands at **%. Producer price index for the manufacture of other metal products Italy, ****-****, base ****=*** Istat

2.1 Demand in Italy

In order to analyze the demand for kitchen utensils in Italy, the average monthly household expenditure for their purchase, the production sold in quantity, and Italians' favorite preparations in the kitchen are analyzed.

Regarding the first aspect, between **** and ****, the average expenditure of Italian households on the purchase of kitchen utensils and items appears to be decreasing. During the period analyzed, the average monthly expenditure went from *.** euros per family to *.** euros per family, representing a **.* percent contraction. With the exception of **** (***), the trend is negative during the entire ****-**** period.

Average monthly expenditure on utensils and kitchen items Italy, ****-****, in euros Istat

Just like spending, the quantity of utensils sold is also declining. Between **** and ****, there is a **.* percent contraction in the quantity sold. However, unlike the previous case, while between **** and **** there is a steady decline (***). Production sold of kitchenware (***) Italy, ****-****, in thousands of tons Istat As for the breakdown of the quantity sold among the different product types, in **** tableware and other plastic tableware and kitchenware collected **.* percent of the total. This was followed by stainless steel kitchenware (***). Sold production of kitchen utensils, breakdown by product type (***) Italy, ****, % Istat Finally, analyzing Italians' preferences for different preparations ...

2.2 Demand drivers

the graph represents the proportion of searches for a given term in a given region over a given period of time, compared to when it was most searched (***). Thus, a value of ** means that the keyword was used less often in the region, and a value of * means that there is not enough data for that keyword.

Regarding searches related to "Cooking Utensils," between **** and **** there is an increase in interest in Italy. While in **** there is an average value of **, in **** the average value of the index stands at **. The index does not show a seasonal trend. Google Trends interest index for the search "Cooking utensils" Italy, ****-****, Google Trends index GoogleTrends, Businesscoot processing As for the geographic distribution of interest, between **** and ****, the South and Islands have the highest average values of ** and **, respectively. This is followed by the Center and the Northwest with average values of ** and **. Finally, the Northeast of the peninsula has the lowest values over the period analyzed, with the interest index showing an average value of **.

2.3 Geographical distribution of demand

In order to analyze the geographical distribution of demand, a map was created with the geographical distribution of average monthly household spending on the purchase of utensils and kitchen items.

In ****, the highest value of spending was in the North of the peninsula, where households spent an average of *.** euros per month on the purchase of utensils and kitchen items. This is followed by the South, where the average expenditure was *.** euros per month per household. Finally, the Center recorded the lowest value, averaging *.** euros per month.

3.1 Market organization and dynamics

In order to analyze the market structure, active enterprises under Ateco Code **.**.* "Manufacture of tableware, cookware, tableware, kitchenware and non-electric household accessories" are analyzed. In particular, the number of active enterprises and the number of employees in the industry are analyzed, as well as the legal form of different activities.

Number of enterprises

There is a slight decrease in the number of active enterprises in the sector between **** and ****. During the period analyzed, the total number of active enterprises decreased from *** to ***, representing a decrease of *.* percent. However, while between **** and **** the decline is **.*%, between **** and **** the sector returns to growth (***).

Active enterprises under Ateco Code **.**.* "Manufacture of tableware, cookware, tableware, kitchenware and non-electric household accessories" Italy, ****-****, in numbers Istat

Employees Regarding the number of employees, there is a sharp decline between **** and ****. During the period analyzed, the total number of employees decreased from **** to ****, representing a *.*% contraction. With the exception of **** (***), the decline is constant during the entire period. Employment in enterprises active under Ateco Code **.**.* "Manufacture of tableware, cookware, tableware, kitchenware and non-electric household accessories" Italy, ****-****, in number Istat Legal form Finally, analyzing the legal form of active enterprises, limited liability companies account for more than half ...

3.2 The value chain

The value chain for kitchenware can be broken down into several key stages that contribute to the final value of the product. This value chain starts from the conception of the idea to the delivery of the product to the final consumer. The different stages are:

Research and Development (***): At this stage, research is conducted to identify market needs and develop new products or improve existing ones. New materials, innovative technologies and ergonomic designs are evaluated. Product design: Following the directions of R&D, the tool is designed considering functionality, aesthetics, safety and production costs. This stage also includes prototyping to test the design before mass production. Procurement of raw materials: The procurement of materials needed for production, such as stainless steel, plastic, silicone, wood, or innovative eco-friendly materials. Supplier selection is based on criteria of quality, cost, reliability, and sustainability. Manufacturing: The manufacturing of kitchenware takes place at this stage. It includes processes such as casting, printing, cutting, assembly, and quality control. Production efficiency and waste minimization are crucial. Assembly and finishing: In some cases, tool components are assembled at this stage. This is followed by finishing processes such as painting, polishing or engraving. Quality testing: Tools undergo rigorous quality ...

3.3 The main manufacturers

The following is a list of the main players active in the production of kitchenware in Italy:

Sambonet Paderno Industrie s.p.a: is a leading Italian company in the production of high-quality items for the table and kitchen, born from the merger of two historical business entities: Sambonet and Paderno. Sambonet, founded in **** in Vercelli by Giuseppe Sambonet, has established itself over time as an important producer of cutlery, tableware in silver, stainless steel and other precious metals, becoming synonymous with Italian excellence in the silverware sector. Paderno, founded in **** in Omegna, specialized in the production of professional kitchen utensils and accessories, gaining an international reputation for the quality and innovation of its products. The merger of the two created Sambonet Paderno Industrie S.p.A., combining Italian craftsmanship excellence and tradition with innovation and cutting-edge technology in the kitchen and tableware sector. Today, the company offers a wide assortment ranging from cutlery and table accessories in fine materials, to professional kitchen utensils, to furnishing accessories, always maintaining high standards of quality and design.

Alessi s.p.a: is an emblem of Italian excellence in design and production of kitchen utensils and household items, founded by Giovanni Alessi in ****. Originally ...

3.4 The distribution

To analyze the distribution channels of kitchenware, the trend in the number of active businesses under Ateco Code **.**.* "Retail trade of household utensils, glassware and tableware" is highlighted. Between **** and ****, there is a decline in the total number of businesses. During the period analyzed, the number of active businesses decreased from **** to ****, representing a decrease of *.* percent. The trend appears to be negative during the entire period, and the outbreak of the pandemic in **** does not seem to have had a major impact on the population of businesses.

Active enterprises under Ateco Code **.**.* "Retail trade of household utensils, glassware and tableware" Italy, ****-****, in number Istat

Regarding the sales channels used by enterprises, ** percent of enterprises engage in e-commerce activities; of these, ** percent do so through marketplace sites (***), ** percent through the enterprise's website or a Social page.

E-commerce channels used by businesses active in tableware, kitchen and gift retailing Italy, ****, in % Source: ****

A list of the main players active in the analyzed sector is proposed below:

Ikea (***) is the Italian subsidiary of the famous Swedish furniture chain, IKEA. With more than ** stores distributed throughout the peninsula, IKEA Italia offers a wide range of home products, from furniture to accessories, from textiles ...

4.1 Type of the offer

The range of kitchen tools is large and diverse, with options suitable for cooks of all levels, from home cooks to professional chefs. These tools are designed to make food preparation more efficient, enjoyable and creative. Choosing the right tools can completely transform the cooking experience, allowing you to explore new recipes and techniques with ease.

Cooking utensils fall into several categories, each with its own specificities:

Basic utensils Knives: a quality knife set should include at least a chef's knife, a bread knife, and a paring knife. A stainless steel or ceramic blade ensures durability and sharpness. it is important to keep knives sharp for safety and efficiency. Cutting boards: choose cutting boards made of durable wood or plastic that will not damage knife blades. it is helpful to have multiple cutting boards to avoid cross-contamination between raw meat and other foods. Spatulas and spoons: choosing materials such as heat-resistant silicone or wood avoids damaging the nonstick surfaces of pans.

Cooking utensils Pans and pots: it is essential to have a variety that covers daily needs, such as a good nonstick pan, a stainless steel pot for boiling water, and a heavy casserole for stews and sauces. Cast iron is ...

4.2 The prices

In order to analyze the prices of kitchen utensils in Italy, consumer price indexes for some product types are analyzed.

For non-electric kitchen utensils and items, between **** and **** the consumer price index shows an increase of *.* points. Specifically, while between **** and **** the index shows a substantial stability (***), between January **** and January **** the same increased by *.* points, representing an average price increase of *.* percent.

Consumer price index for non-electric kitchen utensils and items Italy, ****-****, base *****=*** Istat

As in the previous case, the consumer price index for cutlery, flatware and silverware also shows an increase. Between **** and ****, the increase stands at *.* points. However, while between **** and **** the increase is just *.* points, between January **** and February **** the increase is *.* points, and that is an average price increase of *.* percent. Consumer price index for cutlery, flatware and silverware Italy, ****-****, base *****=*** Istat Finally, analyzing the consumer price index for glassware, tableware, ceramics, and porcelain again confirms the trend outlined by previous cases. Between **** and ****, the index increased by *.* points, while between Jan. **** and Feb. ****, the increase stands at *.* points, amounting to an average price increase of *.* percent. Consumer price index for glassware, tableware, ceramics and chinaware Italy, ****-****, base *****=*** Istat

In conclusion, analyzing the ...

4.3 New supply trends

The integration of artificial intelligence (***) into the kitchen represents a revolution that is redefining the very concept of meal preparation. This change is not only about the introduction of new tools and equipment, but also about a fundamental transformation in the way we interact with food and the culinary process. AI, with its ability to learn from our habits, preferences and needs, takes personalization and efficiency to previously unimaginable levels. The advent of smart kitchen tools, supported by AI, opens doors to exciting possibilities. These tools can guide us step by step through complex recipes, suggest adaptations based on available ingredients or our dietary needs, and even monitor cooking to ensure perfect results every time. This means that even those who are less experienced can venture into preparing new and complex dishes with greater confidence.

Smart cooking is not just about ease of use or automation; it is also deeply linked to sustainability and health. Smart utensils and apps can help reduce food waste by suggesting recipes based on ingredients already in the home or by monitoring food freshness. In addition, the ability to track and analyze nutritional intake personalizes the way we eat, promoting healthier food choices. (***)

In ****, the global ...

5.1 General rules concerning kitchen utensils

Import of utensils

European Regulation No. ***/**** aims to control the import of polyamide and melamine kitchen utensils from China and Hong Kong, which is equivalent to controlling the import of plastic cutlery.

Competent authorities:

Check the documents of all batches and physically inspect **% of the batches Requirements set for the release of organic compounds, primary aromatic amines and formaldehyde

Importers are:

Subject to notification of each batch.

The declaration must contain a laboratory report showing that: Polyamide kitchen utensils do not release primary aromatic amines in detectable amounts in food (***). Melamine kitchen utensils do not release formaldehyde into food in amounts exceeding ** mg/kg.

ISO Standards

The ISO (***) proposes several legislative procedures to be followed for the category "kitchenware, cutlery and tableware" in catalog **.***.**.

The standards mainly revolve around:

Nomenclature Maximum or minimum use of certain materials Prohibition of certain materials.

Food Contact Materials

European Regulation ****/**** establishes a set of standards for materials and utensils intended to come into contact with food:

Materials must not release their constituents into food at levels that could endanger the health of consumers. Materials must not unacceptably alter the taste, composition or odor of food.

It also provides a set of rules on tests that ...

6.1 Segmentation

• Sambonet Paderno Industrie s.p.a
• Alessi s.p.a
• Tvs s.p.a
• Alluflon s.p.a
• Lagostina s.p.a
• Guardini s.p.a
• Ikea (Ikea Italia Retail s.r.l)
• Maisons du Monde Italia
• Kasanova