The kitchen utensils market - UK

Since 2020, the global kitchen utensils market has been experiencing moderate growth, with an estimated average annual growth rate of 4% for the 2019-2023 period, reflecting a market valuation of approximately 5.6 billion US dollars in 2018 according to Technavio Research. However, trends vary between developed and developing nations, with the former focusing on ergonomics and environmental awareness, and the latter driven by rising incomes and culinary preferences, such as the shift towards gas-fired appliances in India and China, contributing to Asia-Pacific's dominant market share of 40%. In the UK, the market has appeared stable, despite a negative average annual growth between 2015 and 2018 of -6%. The market for table and kitchen utensils in the UK was approximately €1.16 billion in 2018, based on Eurostat data. The UK is a net importer of kitchen utensils, primarily from China, which accounts for 56.9% of imports, while exports are significantly lower, creating a trade coverage rate of 32.6%. Consumer behaviors such as a decrease in culinary practice among Millennials, who show less interest in cooking, have prompted the market to explore new growth avenues, including cooking classes and diversification of offerings. Concurrently, the prevalence of food delivery apps like Just Eat, Uber Eats, and Deliveroo suggest a preference for Food-Away-From-Home, impacting utensil sales. The market is moderately concentrated with a few key players like De'Longhi and Group SEB leading. Online sales channels are gaining traction, outpacing department store sales. Innovation continues in the form of ergonomic designs and specialized tools; however, changing trends, such as an increased focus on eco-friendly and customizably designed utensils, reflect the evolving demands of consumers. Regulatory frameworks, such as the European Regulation No 284/2011, REACH, and specific standards for materials in contact with food, guide the market by setting safety and environmental standards. Additionally, trends such as cooking workshops may offset the declining interest in home cooking to a certain extent..The UK Market for Kitchen Utensils: A Demographic Shift and Growing Opportunities The UK kitchen utensils market operates within a broader spectrum of household equipment and does witness modest growth, with particular trends shaping the demand. While culinary habits serve as a principal determinant, British Millennials are veering away from cooking at home, which poses challenges to the market's traditional foundations. Nevertheless, new avenues for growth are being explored through cooking courses and offer diversification to rekindle interest in home meal preparation. When we dissect the UK demographic's cooking preferences, a notable division appears based on gender—women cook more frequently at home than men, with around 71% of women cooking at least once a day compared to only 42% of men. The population aged between 50 to 64 represents the group most actively engaged in cooking activities. The current market conditions reflect a significant shift towards convenience, with a large portion of the younger generation opting to dine out or utilize food delivery services. As external dining becomes more prevalent, the demand for kitchen utensils naturally diminishes among this demographic. Food delivery apps such as Just Eat, Uber Eats, and Deliveroo further cement this trend by providing alternative dining options. However, the burgeoning interest in vegetarian and vegan diets might just be the catalyst needed to encourage a return to home cooking, potentially leading to a resurgence in the kitchen utensils market. Moreover, there is a conception that kitchen workshops and cooking classes might serve as a moderating force in curbing the disinterest in cooking. These workshops offer a valuable opportunity for participants to cultivate their cooking skills, potentially invigorating the market as more individuals seek out kitchen utensils for home use. An intriguing aspect of the UK market is the import-export dynamics, where the UK significantly relies on imports, predominantly from China, while a much smaller portion constitutes exports—hinting at a net importer status. This reliance emphasizes the fact that although kitchen utensils are diversifying in terms of design and functionality, there remains a dependency on external sources for supply. Regulatory aspects in the UK also shape the market; import controls, material standards, and environmental regulations guide what products can be sold. In this landscape, innovation in design and the incorporation of new materials such as silicone are important factors in attracting consumers. While the higher-end segment introduces sophisticated tools adapted from professional settings to lure quality-minded customers, the myriad of essential kitchen items sustains a market that thrives on variety and consumer choice. As the demand in the UK experiences a revolution influenced by changing lifestyles, environmental consciousness.### Prominent Players Shaping the Kitchen Utensils Landscape In the diverse and vibrant kitchen utensils market, a number of key players each contribute a unique flavor to the industry, ensuring that consumers are spoilt for choice when it comes to equipping their kitchens. These companies, with their varied product offerings and market strategies, cater to a wide range of preferences, pushing the boundaries of innovation and design in kitchenware. #### Major Household Equipment Manufacturers These behemoths in the world of kitchenware offer a wide array of appliances and utensils that promise to enhance the cooking experience. De'Longhi, a brand renowned for its coffee machines, also presents a line of kitchen accessories that align with its sophisticated, Italian aesthetic. Another giant, Groupe SEB, which is known for its broad portfolio that includes renowned brands like Tefal and All-Clad, caters to everything from non-stick cookware to kitchen gadgets. Bosch, a name synonymous with reliable household appliances, extends its German engineering expertise to kitchen utensils, offering precision and quality. Hamilton Beach, best known for its blenders and mixers, also brings to the table a range of handy kitchen tools that appeal to both the home cook and the professional chef. #### Specialized Manufacturers and Distributors These players, while not as large as the household name brands, provide a specialized touch to the market. Kitchen Craft exemplifies this with its extensive collection that offers something for every culinary task, from baking to food preservation. ProCook is a brand that has carved a niche for itself with professional-grade cookware that’s accessible to the home cook. The House UK brand, though specifics are not provided, likely adds to the market with its unique offerings. Similarly, Lakeland is a household name in the UK known for its innovative kitchen gadgets and baking essentials, supporting both the adventurous and traditional cook. #### Boutique Stores with a Focus on Craftsmanship In contrast to mass-market retailers, boutique stores like David Mellor and Summerill & Bishop bring a curated, artisanal approach to kitchenware. These shops are destinations for those who appreciate craftsmanship, offering aesthetically pleasing and high-quality utensils that become conversation pieces in the kitchen. #### Generalist Retailers with a Wide Reach Wayfair, an e-commerce giant, operates an online marketplace that brings a world of kitchen utensils to the consumer’s fingertips, boasting an unparalleled range of choices. Sainsbury's, a supermarket chain, not only provides groceries but also offers a selection of kitchen

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 31/05/2021

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