The wedding planners market - Brazil

1.1 Definition and scope of study

The wedding planner is a qualified professional that advises and assists in the organization of weddings. The function they cover today has ancient origins; in fact a figure committed to helping the wedding can date back to the birth of marriages, in numerous ways. The wedding planner, whether private or part of an agency, is related to the value of marriage and has evolved over time following the social, cultural, and religious changes related to marriage.

Since 2013, the wedding market in Brazil has been on the rise. Expenses are growing on average by 10.4% per year. The South and Southeast regions are the regions with the highest number of events, with 66% of couples in the South having celebrated civil and religious marriages, and 34% the consensual union, demonstrating how the market involves different types of unions.

For a growing market, the use of technology has proven to be a catalyst and differential among competitors in coordinating all these tasks. Wedding sites like Willu help with almost every organizational task, from a checklist of everything that needs to be done, to an intelligent gift list generated automatically online.

There are several variables that can alter the price of ceremonies, namely, photography and video, honeymoon, wedding dress and wedding suit, flowers, car rental, invitations, gifts, animation, alliances, wedding cake, etc. The various factors can make the price of the service fluctuate significantly, showing the importance of players being connected to several efficient suppliers with competitive prices.