The swimwear market - Brazil

1.1 Definition and scope of the study

As fashionable as the latest pair of trendy sneakers, the swimsuit has become a garment and fashion item in its own right in recent years. Swimsuits, swimming trunks, tankini, monokini and bikini are the different variations that customers can find.

The swimsuit belongs to the broadest category of swimwear. Let's try to deal mainly with the swimwear market

The swimwear market can be divided into two main categories:

• "technical" swimsuits used by swimmers or pool sportsmen;
• Leisure" swimsuits, which are modern and summery for swimming in the sea and on the beach.

Men and women consume swimwear differently, with 75% of the world market being female. [Kantar Worldpanel] The latest market trends are anti-UV swimwear, quick-drying swimwear and stretch swimwear. There are also ecological trends in beachwear consumption

Surrounded by sea and beaches on more than 7,000 kilometers of coastline, Brazil represents enormous potential in this segment. More than 260 million pieces of beachwear are produced in Brazil every year, according to the Brazilian Textile and Apparel Industry Association (Abit). In addition, the market is expected to grow by 4.7% annually between 2020 and 2023. The largest segment of the market is women's clothing and the largest consumer market is the United States. This is a type of product in which Brazil has worldwide recognition, since Brazilian bikinis have a history of attracting attention, mainly due to their originality. Today, with a consolidated market, Brazilian beachwear is impacted by global trends, so players, both new and old, need to keep up to date with new consumer behaviors every new season. Among the most famous brands are Salinas, Banco de Areia and Movimento.