Buy the full study
Summary of our market study
In France, the e-learning market is estimated at over 1.3 billion euros.
The global e-learning market could reach $1,000 billion by 2027.
A notable trend is the move towards varied forms of e-learning, classified as MOOCs, SPOCs and COOCs, each serving different segments of learners, from the general public to corporate employees.
The French e-learning market represents around 2% of the global market. It is experiencing annual growth of around 15%.
The trend towards blended learning is predominant, with 74% of companies favoring this format in 2020. The majority of companies (58%) anticipate an increase in blended learning.
The flexibility of e-learning is a strong incentive for students and professionals alike.
Companies value e-learning for its responsiveness to business needs and its potential to reduce training costs.
The production of e-learning content is increasingly carried out by educational establishments and companies themselves. Around 60% of digital content is produced in-house.
The e-learning market is full of players.
E-learning players.
- Coursera is a leading platform that collaborates with top universities
- GIP FUN MOOC (France Université Numérique) embodies France's commitment to the digital learning space.
- ByJu's, particularly popular in India, illustrates the growth of the Asian market.
- OpenClassrooms is a French platform
- Coorpacademy focuses on corporate needs
- Digischool is another versatile player targeting the secondary education market.
- Crossknowledge is a pioneer in e-learning for corporate employees and civil servants worldwide.
to understand this market
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Definition and scope of study
E-learning, or digital learning, is a learning method based on online teaching resources and content. E-learning is used in both personal and professional training contexts. There are three main categories of e-learning:
- MOOCs (Massive Online Open Courses) are open-access courses, generally free of charge, at the end of which the public can obtain certification.
- SPOCs (Small Private Online Courses) are fee-based MOOCs whose access is restricted to specific users, such as university students. They can also lead to certification.
- COOCs (Corporate Open Online Courses) are used by companies to train their employees.
E-learning is linked to the fields of professional training and education. It democratizes access to training, as it enables flexible teaching and access to all users with an Internet connection, regardless of their location. E-learning can be combined with face-to-face courses, making up what is known as " hybrid " or " blended-learning " training [Eduscol]
worldwide, e-learning is on the rise, with growth forecast at 13.4% per year from 2023 to 2027. While North America remains the most advanced region, growth is expected to be very rapid in Africa, Asia and South America. In particular, India is the world's second-largest e-learning market, behind the United States.
The e-learning market is thriving with the development of teleworking. However, 100% online is not yet the order of the day, as hybrid training courses, combining face-to-face and distance learning, are the most popular with consumers. New innovations are likely to appear on the market in the next few years, given the high level of investment in this area.
The main e-learning players are Coursera, GIP FUN MOOC, ByJu's, OpenClassrooms, Coorpacademy and Digischool.
1.2 Sustained global market growth
The global e-learning market represents $***.** billion in **** and is expected to reach $***.** billion by ****, with a compound annual growth rate (***) of *.*% over the forecast period.
E-learning sales World, *****-*****, in billions of USD Source: ****
united States
The United States is the world leader in terms of e-learning integrated into education. Many ...
1.3 The French market
In France, the e-learning market is estimated to be worth *.* billion euros by ****. [***]
Type of training offered in companies France, ****-****, in % Source: ****
The transition to digital learning is gradually gaining ground on traditional training. It seems that companies are increasingly moving towards blended training, which reduces costs and increases efficiency ...
1.4 The Covid-19 pandemic: accelerating the spread of e-learning
The spread of e-learning
With millions of students around the world unable to attend classes, e-learning has become a necessary tool for education. Many schools and universities have migrated to digital teaching overnight, generating strong demand for this service.
The assets that have made e-learning a mainstay of education during the ...
2 Demand analysis
2.1 Demand for e-learning
Benefits for students/employees/executives
The advantage of these new learning methods is that you can take an academic or professional training course at the same time as another professional activity or studies. Hybrid or fully online learning gives learners flexibility, adapting to their needs without the need to travel.
What's ...
2.2 Demand trends
Although face-to-face teaching regained ground this year as the predominant mode of instruction, multimodal and ***% asynchronous distance formats (***) remain the priorities for optimizing training services. Overall, **% of respondents, compared to **% the previous year, express their intention to turn more to digital training in ****.
For ****, how will you develop your training offer? France, ...
2.3 Demand driven mainly by companies and universities
E-learning is on the rise in France. at present, it is estimated that only **% of corporate training courses are delivered solely face-to-face.
However, the penetration of e-learning is not uniform. Indeed, educational institutes and large companies have a clear lead over the public sector.
The graph below shows that, while large ...
2.4 Rising training expenditure and the explosion of teleworking drive e-learning growth
An increase in training expenditure
Although they fluctuate from year to year, companies' training expenditure tends to increase, rising by **% between **** and ****, and by **% between **** and ****. Indeed, this spending on employment has increased as a result of the measures taken by the government to deal with the health crisis. More generally, ...
2.5 MOOC consumer profile
Audience breakdown by age France, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****
Analysis of the data shows that the audience in the market studied is mainly made up of people aged **-** (***). These age groups are over-represented in relation to their proportions in the French population. On the other hand, the over-** age groups are clearly under-represented, ...
3 Market structure
3.1 Market players
Schools/universities
The first institutions to offer training courses entirely online were American universities, notably via MOOCs (***). These courses can be accessed directly on the school/university's website, or privately by students in the case of customized content.
In France, business schools such as HEC and ESSEC, engineering schools such as ...
3.2 Content production
A major trend in the e-learning market is the internalization of content production, which has gradually taken hold among training organizations.
External productionexternal production: training organizations (***) create courses that they sell to companies, universities or individual users. In-house productionin-house production: companies or universities purchase or develop software to create customized content. ...
3.3 Online training distribution and materials used
B*C distributionb*C distribution : companies providing e-learning training to their customers give them access to the dedicated platforms, applications or interfaces, generally by means of personalized logins and passwords.
Business-to-business: companies specialized in e-learning training provide their corporate customers with access to their e-learning platforms, in the form of fixed-term ...
3.4 Investors' attraction to e-learning
With the e-learning and MOOC market booming, it represents fertile ground for many startups. Indeed, global investors are increasingly interested in this sector, and are devoting large sums of money to its development.
evolution of fundraising in start-ups France, ****-****, in billions and millions of euros Source: ****
Since ****, investment in French ...
3.5 The Demos example and LMS challenges
A leader in the LMS (***) market for several years, Demos had been facing financial difficulties for several years and implemented a very precise transformation strategy to relaunch the company and adapt it to the current market. This strategy consisted of two main measures:
Transformation of the training catalog and a more ...
4 Offer analysis
4.1 Training courses
According to Coursera, the leading platform for open-access online training, the most popular online courses in the world in **** are :
Foundations: Data, Data everywhere (***), *.* million people took this course Foundations of project management (***), *.* million people have taken this course The Science of Well being (***) Foundations of User experience Design (***) Technical Support ...
4.2 Price ranges for online training in 2024
The price of e-learning courses can vary enormously, from a free video to a tailor-made course commissioned by a major corporation.
In the educational sector, when schools and colleges integrate e-learning activities into their curricula, there is no additional cost to parents.
Universities
When it comes to e-learning offered by universities ...
4.3 The apogee of mixed training
Blended learning is a hybrid program combining face-to-face and distance learning. This program is particularly popular with companies and educational establishments, as it combines the pedagogical advantages of face-to-face training with the flexibility of distance learning.
By ****, **% of companies implementing training programs will be using blended learning. This model distances entirely ...
4.4 New trends in e-learning
E-learning organizations have new technologies at their disposal to enhance the appeal of their educational offerings. Several tools are available to future trainees to make learning easy and enjoyable. Here are the e-learning trends for ****:
The integration of virtual and augmented reality
Virtual reality (***) technologies are transforming e-learning by creating immersive, ...
5 Regulations
5.1 Regulatory change and market influence
The March **** law
Distance vocational training, and therefore e-learning, has been included in the Labor Code since March *, ****(***).
A certificate must be issued by the training organization on completion of the program. Most e-learning courses lead to certification, while others lead to a diploma.
E-learning is subject to training organization regulations. ...
6 Positioning the players
6.1 Segmentation
- Coursera
- GIP FUN MOOC
- Fédération Universitaire de l’Enseignement à Distance (FIED)
- ENACO
- Demos
- Docendi
- Dale Carnegie
- Callimedia
- KOAN Partners
- Edu-Performance
- Netopen
- CSP (Lebfevre Sarrut Groupe)
- Cegos
- Krauthammer
- Comundi
- OpenClassrooms
- COORPACADEMY
- Digischool
- Edflex
- Opensesame
- Crossknowledge (Wiley Group)
- GO 1
- 360 Learning
- Sator
- Cours Legendre (Alma learning group)
- Alma Learning Group
List of charts presented in this market study
- E-learning sales
- Types of in-house training
- Why switch to digital learning?
- Barriers to the development of digital learning
- Effectiveness of learning methods
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Professional training: Edflex acquires competitor OfCourseMe - 15/04/2024
- Edflex's central theme and mission: Combating "skills obsolescence" through continuous employee training.
- - Unique catalog offering online courses, articles, masterclasses, podcasts, interactive modules
- - Collaboration with content publishers such as Cegos, Pluralsight, LearnLight, Openclassrooms and MentorShow.
- - Creation of a catalog for 360Learning.
- - Priority given to key accounts (Orange, Air France, Axa, Safran, TotalEnergies mentioned). - 250 customers announced.
- - Business model based on licenses paid for according to the number of employee users.
- - Growth of over 50% by 2023.
- - 12 million euros raised from Educapital, Wille Finance and Jean-Stéphane Arcis.
- - Acquisition of OfCourseMe, Italian digital learning specialist
- Objective: to create a European leader in the digital professional training market, previously dominated by major American players such as Skillsoft and LinkedIn Learning.
- - Entry into the Italian market with customer references such as Unicredit Bulgaria and Generali, following the acquisition of OfCourseMe.
360Learning offers to help companies identify in-house skills - 09/10/2023
- 360Learning has acquired Loop, a British company, for twenty million dollars in 2022.
- The new company acquired by 360Learning, eLamp, raised 2 million euros in 2020.
- eLamp has 25 employees.
- 360Learning devotes a quarter of its R&D expenditure to artificial intelligence.
- Since its creation in 2013, 360Learning has raised a total of $240 million.
- 360Learning has generated over 50 million euros in annual recurring revenue (ARR) in 2025, and plans to reach 100 million by the end of 2025.
Employee training with Edflex - 13/05/2023
- mOOC publishing Number of resources aggregated on the Edflex platform: around 50,000
- Funds raised by Edflex: 12 million euros
- Investors: Educapital, Wille Finance, Jean Stéphane Arcis, MAIF Avenir, Arkéa Capital
- Number of Edflex corporate customers: approx. 200
- Number of Edflex users: approx. 850,000, 60% outside France
- Creation of Edflex (under the name MyMooc): 2016
- Edflex annual recurring revenue target for 2027: €50 million
- European competitors: OpenSesame and Go1 (several million users)
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the e-learning and MOOCs market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
