The website development market - Brazil

1.1 Definition and scope of study

The website development market includes services for the creation and improvement of websites. This includes a variety of jobs, from web development itself to graphic identity design, improving the overall user experience or database security. In 2019, the number of sites in the world surpassed 1.7 billion, while the number of e-commerce sites in Brazil reached more than 930,000, according to internetlivestats.

Currently, there are two main types of service providers active in the website development market :

• Site hosts, which offer various options ranging from (cheap) shared hosting to so-called "turnkey" hosting, which allow a company to maintain control over the content of its site

• Web agencies, which are part of a communication group or independent. They target clients in all sectors and offer a variety of services tailored to the size and needs of businesses. They depend mainly on their experience in digital communication and marketing.

Despite the recent shy figures, growth in the number of sites continues to accelerate. Special attention should be given to the development of website creation by companies, which is mainly based on the success of e-commerce and the development of Internet on mobile phones. However, the market faces threats such as the democratization (or even the trivialization) of technological competence related to website creation, which is being increasingly observed. Faced with these changes, service providers must develop their expertise in marketing and digital communication strategy. They must also adapt their content to the advent of mobile phones

According to the Brazilian Institute of Geography and Statistics (IBGE), Brazil has about 116 million people connected to the Internet, which demonstrates the importance of maintaining a quality website, regardless of the size of the company, to promote products and services. Among the newest trends are :

• Single page templates : for their simplicity and clarity in the virtuous environment, as unnecessary redirections lead many users to give up shopping
• Use of colors that represent the visual identity of the company
• Mobile-friendly designs: since more than 79% of access is via mobile devices with Internet access

The development cost for a site depends a lot on the quality of the service offered, and can vary from less than a thousand Reais to tens of thousands of Reais.