The website development market - Spain (2024)

1.2 The global market

The number of Internet users continues to grow The success of the web development market depends directly on the ever-increasing number of Internet users worldwide: in January ****, there will be around *.** billion Internet users, or **% of the global population connected to the Web, compared with *.* billion in **** (***). Even more striking: in January **** , over * billion people will be registered on social networks, representing **.*% of the world's population. This figure corresponds to an increase of *** million users over last year, a growth of *.*%. Penetration rate of Internet and social network users World, ****-****, % (***) Source:Global Digital Interview ****;We are social According to the same source, there are major differences between countries in this global Internet penetration rate: **.*% in Western Europe, **.*% in Northern Europe, **.*% in North America versus **.*% in East Africa and **.*% in South Asia in January ****, for example. [***] The global web development market The global web development and web design market is dynamic: more than ***,*** new websites go online every day worldwide, for a total of *.** billion websites worldwide on January *, ****. [***] According to Data Intelo, the size of the global website development market worldwide represented US$**.* billion in **** and is expected to grow at a CAGR of *.*% to reach US$***.* billion in ****. Evolution ...

1.3 The domestic market

While there is no precise estimate of the web development market in Spain, the following estimates can be used to approximate its value. The following graph highlights the sales of the communication services sector in Spain. These services include the following activities:

Systems: Management and optimization of information systems. Consulting: IT consulting to help companies choose and implement the best solutions. publishing: Creation of customized software for specific needs. Programming: Development of applications and software solutions. XaaS (***): IT solutions offered as on-demand services. Cloud: Online data storage and management services. Hosting: Hosting of websites and applications on secure servers. Hardware: Management of hardware components. Software: Administration of computer programs. IT resource management: Supervision and optimization of IT infrastructures.

Most of these activities can be performed by web developers. However, other segments such as publishing, consulting, cloud or hardware correspond to related activities, but do not form part of the web development market.

Between **** and ****, the IT market in Spain is expected to experience sustained growth. In ****, it was valued at **.*** billion euros, and has risen steadily each year. In ****, it reached **.*** billion euros, recording growth of *.*% on the previous year. This upward trend continued in ****, with the market reaching €**.*** billion, an ...

1.4 European comparison of digital indicators

In ****, the total digital intensity index for Europe reveals significant differences between countries.Spain is slightly above the European average with a score of **.*%, compared with an average of **.*% for the European Union (***) remain below the European average. These data highlight the disparities in digital adoption across Europe, with the Nordic countries and the Netherlands leading the way, while other countries are progressing more slowly.

European comparison of total digital intensity index Europe, ****, % (***) Source: ****

2.1 Profile of Spanish companies

In ****, the distribution of businesses in Spain showed a large domination of microenterprises. Indeed, **.*% of Spanish companies were microenterprises, with fewer than ** employees. Small businesses, with between ** and ** employees, accounted for *.*%. Medium-sized companies, with between ** and *** employees, made up *.*% of the total, while large companies, with over *** employees, accounted for just *.*%. These figures reflect an economy predominantly made up of very small structures.

Distribution of companies by size in Spain Spain, ****, % of total Source: ****

Between **** and ****, the percentage of businesses in Spain with a high-intensity Internet connection (***) rose sharply. In ****, only **.*% of companies were equipped with this type of connection. This figure almost doubled in ****, reaching **.*%, before continuing to grow to **.*% in ****. By ****, this percentage has risen again to **%. This development illustrates the rapid adoption of high-speed internet in the Spanish business community, supporting the digital transformation of companies.

Evolution of companies with a high-intensity internet connection (***) Spain, ****, % Source: Informe digitalización pymes In Spain in ****, the proportion of companies with computers varied according to size. Companies with * to * employees had **.*%, while those with * to * employees had **.*%. Companies with ** to ** employees were almost universally computerized, with **% of them equipped. For companies with ** to *** employees, this rate rose to **.*%, and for those ...

2.2 Global approach to demand

The digital intensity level is an indicator that measures the degree of adoption of digital technologies within companies. This indicator is based on the DigitalIntensity Index (***).

The level of digital intensity is calculated according to the number of technologies used by companies. Here are the different intensity categories: Very low intensity: Between * and * digital technologies used. Low intensity: Between * and * technologies. High intensity: Between * and * technologies. Very high intensity: Between ** and ** technologies. A total of ** digital technologies are assessed each year, and these technologies are defined in Eurostat's ICT usage and e-commerce survey. The indicator shows the percentage of companies (***) using these levels of digital intensity. It is important to note that each year, certain technologies are added or removed from the survey, which can affect the comparability of data from one year to the next. Finally, the indicator values presented in the reports include the sum of the percentages of companies with a low, high or very high level of digital intensity.

Thus, between **** and ****, the proportion of companies in Spain with at least a basic level of digital intensity fluctuated significantly. In ****, this rate was **.*%, then rose slightly to **% in ****(***). This trend points to an upturn in corporate digitalization ...

2.3 Demand by sector

To study the digital intensity of companies, we will use the criteria defined below. These form the synthetic digital index. This is based on the areas or dimensions of digital transformation defined in the Spanish Government's SME Digitalization Plan ****-****. These indicators vary on a scale from * to ***, where *** is the maximum, and are defined by the following criteria:

Key indicators for the digitalization of SMEs :

Equipment and infrastructure : % of companies with an Internet connection. % of companies with Internet access via a fixed broadband connection. % of companies with a fixed broadband connection and a maximum download speed of *** Mb/s or more. % of companies with ICT security measures in place.

Cultural change : % of companies providing their employees with portable devices enabling mobile Internet connection for professional use. % of staff who have received a mobile Internet device for business use. % of companies purchasing cloud computing services via the Internet.

Customer experience : % of companies with an Internet connection and a website/page. % of companies using social media. % of companies with an IT application to manage customer information within the company (***).

Capacity : % of companies employing ICT specialists. of companies offering ICT training to their employees.

Product and service : % of companies with e-commerce sales. % of ...

2.4 Demand outsourcing

Between **** and ****, in Spain, the percentage of companies employing ICT specialists has seen a gradual decline. In ****, *% of companies employed ICT specialists. This figure dropped slightly to *.*% in ****, then continued to decline to *.*% in **** and finally to *.*% in ****. This development indicates a reduction in the proportion of companies employing ICT specialists over this period, which could reflect changes in recruitment priorities or increasing outsourcing of these skills.

Trend in the number of companies employing ICT specialists Spain, ****-****, % Source: ****

In Spain in ****, the distribution of companies employing at least one ICT specialist varied considerably according to size. Among companies with * to * employees, only *.*% employed one. This percentage rose to *.*% for companies with * to * employees, and reached **.*% for those with ** to ** employees. Medium-sized companies, with ** to *** employees, had a much higher proportion, with **.*% employing at least one ICT specialist. Finally, for large companies with over *** employees, this percentage rose to **.*%, demonstrating a direct correlation between company size and the employment of ICT specialists. Distribution of companies employing at least one ICT specialist according to size. Spain, ****, % Source: ****

However, between **** and ****, the Spanish website creation segment grew by **.**%. This sector has thus positioned itself as Spain's leading Web outsourcing service. This high level ...

2.5 Demand trends

The sectors with the greatest demand for outsourced web-related services in **** were :

Source: ****

The graph below, meanwhile, highlights the services most in demand by companies in relation to outsourced web-related services:

Services most in demand by companies related to web creation Spain, ****, %, %, %, %, %, %, %, %, %, %, %, % Source: ****

We also note that the development of these services is seen as crucial by **% of Spanish companies in ****.

Businesses considering the development of new digital products and services to be crucial Spain, ****, % of respondents Source: ****

3.1 Developer profile

According to Jetbrains, there will be **.* million web developers in the world by ****.

Developer profile

Web developers are among the most sought-after professions on job boards, and the most in demand in IT. [***]

When it comes to the profile of developers in Spain, the vast majority are men: **% of developers are men, and only **% are women. [***]

Developers are also relatively young, as evidenced by the graph below, which shows that **% of developers are under ** years of age. The **-** age bracket is the largest.

Age distribution of professional developers World, ****, in % of developers Source: ****

The UK, France and Germany represent the giants of the European tech talent market: the UK invested $**.* billion in tech in ****, France $* and Germany $*.*. Close behind, the Netherlands and Spain close out the top *, with respectively *.* and *.* billion dollars invested in ****.

Proportion of founders and managers and share of total capital invested over the last * years Europe, ****, in Source: ****

Developer salaries

According to a study by the Silicon website, in ****, Spain was the **th best-paid country for developers. However, their annual salary was slightly more than a third of that of a US developer.

Average annual developer salary, by country World, ****, $ Source: ****

3.2 Computer programming activities

Web development activities in Spain can belong to * CNAE statistical codes defined byINE:

CNAE **** : Computer programming activities CNAE **** : Computer consultancy activities CNAE **** : Data processing, hosting and related activities

In order to study the structure of the web development market, we will analyze the variables linked to these * statistical codes covering web development activities.

Between **** and ****, sales in the sector linked to CNAE code **** (***) showed significant variations. In ****, it stood at **.*** billion euros, rising to **.*** billion in ****. However, in ****, a notable drop was recorded, with sales reduced to **.*** billion euros, probably due to the crisis linked to the COVID-** pandemic. In ****, the sector showed signs of recovery, with sales of **.*** billion euros, continuing in this vein in ****, when they reached **.*** billion euros, marking sustained growth in the latter year.

Sales trend **** Actividades de programación informática Spain, *****-****, € billion Source: ****

Between **** and ****, the number of these companies in Spain varied considerably. In ****, there were **,*** companies active in this sector. This number fell slightly in **** to **,*** companies, before rising sharply in **** to **,*** companies, probably due to the increased demand for IT services linked to the digital transformation accelerated by the pandemic. However, in ****, the number of companies dropped significantly, falling to **,***, before ...

3.3 Data processing, hosting and related activities

Between **** and ****, sales in the CNAE **** - Data processing, hosting and related activities sector in Spain showed steady growth. In ****, the sector generated sales of *.*** billion euros. This figure had risen by **.*% in **** to *.*** billion euros, then continued to grow by **.*% in ****, reaching *.*** billion euros. In ****, growth was maintained with an increase of *.*% and sales of *.*** billion euros. Finally, by ****, the sector had recorded an increase of **.*%, reaching sales of *.*** billion euros, reflecting the growing importance of data processing and hosting services in Spain's digital economy.

Sales trend **** Proceso de datos, hosting y actividades relacionadas Spain, ****-****, € billion Source: ****

Between **** and ****, the number of companies in the CNAE **** - Data processing, hosting and related activities sector in Spain increased slightly. In ****, the sector counted *.*** thousand companies. In ****, this figure remained almost stable at *.*** thousand companies, marking an increase of *.*%. In ****, stronger growth of *.*% brought this number to *.*** thousand companies. In ****, the increase continued with *.*** thousand companies (***). Finally, in ****, the sector saw a more moderate increase of *.*%, reaching *.*** thousand companies, illustrating the steady, ongoing growth of economic players in this field.

Evolution of the number of companies in the **** Proceso de datos, hosting y actividades relacionadas Spain, ****-****, thousands of companies Source: ...

3.4 IT consulting activities

Between **** and ****, sales in the CNAE **** - IT consulting activities sector in Spain have grown steadily. In ****, sales reached **.*** billion euros. The following year, ****, an increase of *.*% took this figure to **.*** billion euros. In ****, growth continued with an increase of *.*%, reaching **.*** billion euros. In ****, the sector maintained this trend with an increase of *.*%, taking sales to **.*** billion euros. Finally, in ****, the sector saw a marked expansion of **.*%, reaching sales of **.*** billion euros, underlining a year of strong growth.

Sales trend: **** Actividades de consultoría informática Spain, ****-****, € billion Source: ****

Between **** and ****, the number of companies in the CNAE **** - Computer consultancy activities sector in Spain grew overall, despite some fluctuations. In ****, there were **,*** companies active in this field. In ****, this figure rose by *.*% to **,*** companies. However, in ****, a slight decline of *.*% brought the total down to **,*** companies. In ****, the sector resumed its growth momentum with an increase of *.*%, bringing the number of companies to **,***. Finally, in ****, the sector continued to expand, rising by *.*% to **,*** companies, illustrating a general upward trend in the number of players in the IT consulting field.

Trend in the number of companies in **** Actividades de consultoría informática Spain, ****-****, number of companies Source: ****

Between ...

3.5 Web development agencies

Although the web development business can be carried out by freelancers, web development agencies specialize in web development activities. In ****, there were **** such agencies in Spain, distributed according to the following CCAAs:

Source: ****

These web development agencies were distributed as follows throughout Spain:

3.6 Competitiveness of the Spanish market

sThe graph below highlights the competitiveness of the Spanish market compared to other markets. In ****, the cost of creating a web page in Spain was €*,***, i.e. €*,*** less than the world average.

Average price of a web page creation project World, ****, thousands of € Source: ****

The table opposite highlights the different variables affecting the competitiveness of the Spanish market:

Source: ****

Finally, the table opposite shows the largest web development agencies in Spain in ****:

Source: ****

4.1 Offer typology

Web developer activities:

The activities of a web developer include several responsibilities, depending on specialization (***). Here's a summary of their main tasks:

Creating websites and applications: A web developer designs and implements websites, writing code in various programming languages (***). Maintaining the architecture: Back-end developers look after the site's infrastructure, managing databases and server logic, and guaranteeing smooth operation. User interface definition: Front-end developers ensure that the site's visible elements (***) are attractive, intuitive and easy to use. Testing and technical support: They carry out tests to identify and correct bugs on different platforms and programming languages, ensuring compatibility. Maintenance and updating: As well as creating sites, web developers monitor and update applications to correct errors and add functionality. Process automation: They seek to optimize and automate certain repetitive tasks to improve application performance.

These activities cover various aspects of web development, depending on the developer's specialization (***).

Source: ****

Web development and web maintenance activities are thus at the heart of web developers' work. Web development involves the creation of websites, including design, coding, and the integration of functionalities such as databases, content management systems, or payment gateways for e-commerce. This creation phase requires a good command of programming languages such as HTML, CSS, ...

4.2 Prices for individual services

The different services offered by :

In ****, the average prices of services offered by web developers in Spain vary according to the type of project. For website creation, the average lowest price is €*,***, while the highest is €*,***. E-commerce projects are more expensive, with prices ranging from €*,*** to €**,***. In the field of digital marketing, prices range from €*,*** to €*,***, while services related toweb analytics and Big Data oscillate between €*,*** and €**,***.

SEO (***) is relatively affordable, with prices ranging from €*,*** to €*,***. In terms ofUX/UI ergonomics, prices are higher, between €*,*** and €**,***. Web applications range from €*,*** to €**,***, while digital strategy costs on average between €*, *** and €**,***. Finally, mobile application design is the most expensive, with minimum prices of €**,*** and maximums of up to €**,***. These variations reflect the diversity and complexity of the services offered in Spain's web development industry.

Average floor and ceiling prices for web developer services Spain, ****, € Source: ****

Finally, the graph opposite shows the prices of the various web design services available in Spain. For a simple web page, prices start at around €*** and can reach €*,***. Complete web pages start at €*,***, with an average ceiling of €**,***, depending on the functionality required. The development of online stores (***) is also in a similar range, starting at €*,***. For a ...

4.3 Subscription-based web development and maintenance services

In Spain, in addition to the option of creating a website yourself, many companies offer web development services on a subscription basis. These offers include not only the creation of professional websites, but also their maintenance, hosting, and additional services such as SEO or online store integration. These turnkey solutions give companies access to an optimized, regularly updated site without having to manage the day-to-day technical aspects.

Subscription-based outsourced website creation services :

The IONOS offer:

IONOS offers website creation packages tailored to the needs of users, whether you're a beginner or an expert. Each package includes a site builder with AI, which quickly generates a professional web page according to the user's preferences. Users can customize their site with ease, with intuitive and adaptable design options.

The Starter pack is ideal for those looking to get online fast, with an attractive price and basic features like an included domain, professional e-mail, and up to ** web pages.

The Plus package offers more freedom with advanced design and customization options, as well as online marketing and booking tools, perfect for businesses looking to expand online.

Finally, the Pro package combines the best of web design and SEO, with unlimited space, advanced analysis tools, ...

4.4 Supply trends

Here are the main trends in WEB development:

Responsive design:

Responsive design is now an unavoidable standard in web development. With the rise of mobile devices, it's crucial that websites automatically adapt to different screen formats (***). This ensures smooth navigation and enhances the user experience, whatever the device used. What's more, search engines like Google favor mobile-optimized websites, which directly influence SEO rankings. Companies that ignore this trend risk higher bounce rates and lower online visibility

Progressive Web Applications (***):

PWAs combine the functionalities of native mobile applications and traditional websites. They offer enhanced performance, such as offline access, faster loading times, and the integration of features such as push notifications. Users can access PWAs directly from their browser without going through an app store, simplifying the experience. Major companies such as Twitter, Uber and Starbucks are already using this technology to deliver a better user experience. In ****, this trend continues to establish itself as an effective hybrid solution

User-centered design (***):

UX design is an approach that puts the user at the center of design. The aim is to create intuitive interfaces that are easy to navigate and offer a personalized experience. By focusing on user needs, companies can improve customer satisfaction ...

5.1 Legislation

Current regulations

Legal notices When developing and creating a website, there are a number of legal obligations, including the posting of legal notices. This information must appear on the site: Identity of the legal representative: the name and contact details of the person responsible for publication. Company information: if the site is commercial, important company information must be displayed, such as company name, legal form, SIRET number, registered office address, etc. Product information: for a merchant site, product sheets must contain essential information such as price, general sales conditions (***), delivery costs, etc. Cookie prevention Respect for privacy is governed by law. Since the implementation of the RGPD in May **** and the **** updates, it has been mandatory to inform users and gather their consent on the use of cookies. Users must be able to: Understand the types of cookies used and their purpose. Explicitly consent to the use of cookies via a banner or pop-up window. Be able to manage their cookie preferences. Compliance with the GDPR The General Data Protection Regulation (***), in force since ****, aims to secure the data of website end-users. To comply with this regulation, companies must in particular: Data collection Collection forms: email collection forms must be clear, ...

6.1 Segmentation

• Wix
• NewQuest Datasolution
• Publicis Groupe
• App Design
• Xplora
• Rubrika
• Edatasoft
• Desarrollo Web Total
• Dinamiq
• Dobuss