The aesthetic medicine market - Brazil (2023)

The global cosmetic surgery and medicine market, as of 2020, is characterized by significant growth, with a reported market size estimated at US$ 52.5 billion, projected to expand at a CAGR of 8.9% by 2026. The United States holds a dominant 44% market share by value while the Asia-Pacific region exhibits a high growth rate of 10% annually. In contrast, Latin America represents only 7% of the market by value. Nonetheless, Brazil emerges as a significant player, particularly regarding the volume of plastic surgery procedures, ranking as the world leader and highlighting the potential for market development.

Demand in Brazil is influenced by a cultural emphasis on beauty and self-expression, leading Brazil to be the second-largest contributor to aesthetic medical procedures after the United States with 2,267,405 procedures. The Brazilian market is noted for almost equal distribution between surgical and non-invasive procedures. Furthermore, women constitute 87.4% of the global cosmetic treatment demographic, while in Brazil, individuals aged 19 to 50 dominate the market. Pricing for various treatments in Brazil varies, with mammoplasty costing between R$ 12,000 to R$ 20,000, while non-invasive procedures like laser treatments for face, hands, and neck are priced at R$ 600. The path to becoming a plastic surgeon in Brazil is lengthy, requiring an 11-year education process with a strong focus on reconstructive surgery. Major market players like Allergan and Pierre Fabre showcase diversified portfolios across multiple segments of the industry, from pharmaceuticals to medical devices.

Brazil's Affinity for Aesthetic Enhancement: A Surge in Cosmetic Treatments

In the vibrant country of Brazil, where the spirit of self-expression and beauty is deeply ingrained in the culture, the demand for aesthetic enhancement is witnessing an unprecedented surge. The Brazilian market, a significant player in the global aesthetics arena, stands out not only for its sheer volume of procedures but also for the country's unique relationship with beauty and the body. Brazil's market is characterized by a dynamic blend of plastic surgeries, non-invasive treatments, and a growing interest in cosmeceuticals. Surgeries are distributed relatively evenly across categories such as head and face; breasts and body. Breast enhancement, liposuction, and abdominoplasty are some of the most common surgical procedures, with numbers ranging between 140,000 and 275,000 for each type. Non-invasive treatments, with injectables leading as the primary choice for many Brazilians. Botox and hyaluronic acid injections are particularly popular, with Botox injections alone numbering over 393,000, showcasing the significant potential in this market. With a balance nearly at equilibrium between surgical and non-invasive procedures, the Brazilian market indicates a shifting preference towards less invasive methods.

Brazil's unique position as a leader in several cosmetic treatment volumes globally—such as eyelid surgery and rhinoplasty—adds a layer of credibility and allure for those considering these procedures. This reputation is not confined within the Brazilian borders; the country is a hotspot for medical tourism, drawing in individuals from around the world. Women form the majority of the cosmetic procedure demographic, depending on the invasiveness of the treatment. However, the male segment of the market should not be discounted, with a notable percentage expressing significant interest in aesthetic enhancements. The age range of those undergoing aesthetic treatments leans heavily towards the 19 to 50-year bracket, signaling a diverse and robust demand across different stages of adulthood. The supply side of Brazil's aesthetic market is equally remarkable. The number of plastic surgeons in the country represents between 13% and 14% of the global total, indicating a highly competitive field. Hospitals are the leading venues for cosmetic procedures, followed by independent surgeon practices and private clinics.

Key Players in the Global Aesthetic Medicine and Cosmetic Surgery Market

In the dynamic and ever-growing market of aesthetic medicine and cosmetic surgery, several key players have established their dominance by offering an array of products and services that cater to a wide range of cosmetic needs. These companies are at the forefront of innovation and are leading the market through their contributions to both surgical and non-surgical aesthetic procedures.

• Allergan plc : Allergan stands as a titan in the aesthetic medicine arena. Known extensively for its flagship product Botox®, Allergan also manufactures a diverse portfolio of medical devices, drugs, and cosmetic treatments. Its prominence in the market is also attributed to its other aesthetic offerings like dermal fillers, breast implants, and a range of other skincare products designed to aid aesthetic practitioners and clients.
• Silimed : While specific financial details of Silimed are not highlighted in the provided text, it is important to acknowledge the company's role in the manufacturing of breast prostheses. With meticulous processes and a series of steps to ensure quality, Silimed contributes significantly to body reshaping segments of the market, supplying high-demand products for breast surgery procedures.
• Pierre Fabre : A noted entity in the dermatocosmetic laboratories space, Pierre Fabre combines pharmaceutical rigor with a cosmetic approach. It is well-regarded for its skincare lines that cater not just to beauty, but also to skin health. Dermatological integrity remains at the core of its brand identity, positioning it as a trusted source for cosmeceuticals.
• La Roche-Posay : La Roche-Posay is a household name in the skincare industry, recognized for its skincare products designed for sensitive skin and based on thermal spring water. As part of the L'Oréal Group, La Roche-Posay demonstrates a strong presence in the dermatological skincare market, and its expertise is reflected in products that offer both aesthetic benefits and dermatological care.
• Sebbin : Specializing in the manufacturing of implants for both aesthetic and reconstructive surgery, Sebbin creates products known for their safety and quality. With their focus on breast, face, and body implants, Sebbin plays a critical role in both cosmetic and reparative procedures, providing solutions that help patients and clinicians achieve desired surgical outcomes.
• Arion : Another manufacturer within the medical device sphere, Arion, although not detailed in terms of revenue, is recognized for its work in surgical technology.

Inforamtion

• Number of pages : ~ 40 pages
• Format : Digital and PDF versions
• Last update : 01/09/2023

Summary and extracts

List of charts presented in this market study

• The global aesthetic medicine market by value