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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Food supplements are foodstuffs providing a concentrated source of nutrients to supplement the diet, marketed in doses. They may contain various ingredients (vitamins, minerals, plants and herbs ...) and be marketed in various formats (capsules, tablets, powder ...), to meet a wide variety of objectives : fight against stress, fatigue, digestive disorders, slimming, skin beauty, hair beauty, sports performance..
However, they are between food and drugs, not being able to claim a therapeutic action but being recommended, especially by health professionals. The uncertainties surrounding dietary supplements are reinforced by the regular alerts issued by scientific committees on certain components of supplements, which sometimes question their benefits or even denounce cases of side effects.
The world market is driven by a growing concern of the populations for their health, further reinforced by the epidemic of Covid-19, which has led to a rebound in sales in many countries, such as Belgium where sales have increased significantly.
Like the broader food industry, dietary supplements are now affected by the trends of naturalness and personalization, leaving the door open to new small players coming to position themselves on this market that is renewing itself.
1.2 A growing global market
PrecedenceResearch estimates the size of the global market at nearly $*** billion in ****. Their forecast on a CAGR of *.*% per year between **** and **** with the market expected to generate around $*** billion globally in ****, an increase of ***% in * years.
x of the global dietary supplements market World, ****-*****, in billion dollars Source: ****
The ...
1.3 The domestic market
According to Euromonitor, the market size for dietary supplements in Belgium is estimated to reach €***.* million in ****, up *.*% from ****. In ****, the market size was estimated at €*** million and €*** million in ****.[***]
Data provided by Prodcom Eurostat under code **.**.** (***) indicates thatin ****, the Belgian production of food supplements amounted to ***.** million euros[***]
There is ...
1.4 Foreign trade
We consider for this part the customs code closest to the category "food supplements" which is the following: ****** "Other food preparations". It should be noted that the scope of the customs code considered is close to our object of study but is not strictly identical because broader. The code also contains ...
2 Analysis of the demand
2.1 Profile of Belgian consumers
Despite the small absolute size of the Belgian market among the European markets, the annual expenditure per capita on food supplements is relatively high: indeed, Belgium ranks *th in Europe, with an average expenditure of **.* euros per year per capita on food supplements. This is less than the main European market ...
2.2 Demand by type of supplement
like the European market, the Belgian market is dominated by vitamins and minerals, which together account for almost half of the national market in value (***)[***]. Conversely, protein and dietary fiber supplements are less popular.
Distribution of the Belgian market by type of supplement Belgium, ****, in % Source: ****
2.3 A demand driven by the growing attention to health and well-being
The demand for food supplements is strongly motivated by a growing concern of Belgians for their well-being and health.
The main concerns of consumers of food supplements Belgium, ****, in % Source: ****
Thus, the wellness and health concerns of Belgian food supplement consumers are varied. Other reasons for consuming food supplements do not ...
2.4 A demand driven by the aging population
As previously mentioned, senior citizens are among the population categories that consume the most food supplements. Thus, the ageing of the Belgian population is a direct factor in the growth of the demand for food supplements.
The National Institute of Statistics estimates that the aging of the population will intensify until ...
2.5 Demand by geography and socio-professional category
Demand by geography:
Consumption of supplements by geography Source: ****
we can see that it is in the Brussels region that dietary supplements are the most consumed (***)
Expenditure on food supplements according to geography Belgium, ****, in € Source : AB-REOC among those who consume, in terms ofbudget, there are differences but no clear trend ...
3 Market structure
3.1 Value Chain
The dietary supplements industry includes several stages and several actors, as illustrated below.
Source: ****
In the first stage, ingredient suppliers produce raw materials, i.e. nutrients, but also flavors or dyes that will compose the food supplements.
From these ingredients, the producers manufacture the food supplements. There are two types of ...
3.2 Production and distribution
According to the Federal Association for the Safety of the Food Chain (***), there are about *** manufacturers of food supplements in Belgium. [***]
The production process of a food supplement is a strictly regulated process at the European level, which has to comply with numerous safety standards (***). Numerous federations and associations regularly carry ...
3.3 The main brands on the market
In ****, the dietary supplements market in Belgium is dominated by Procter & Gamble with **.*% of the market share (***). This shows that the Belgian dietary supplements market is evolving and still open to new entrants.
Nevertheless, it can be observed that the market remains quite fragmented in terms of market share, with only ...
4 Analysis of the offer
4.1 The different types of food supplements
Vitamins
Among the most requested vitamins, we can mention vitamin A for visual health and immunity; B vitamins (***) for metabolic functions, vitamin C for vitality and natural defenses, or vitamin D for bone strengthening. [***]
Within the vitamin segment, vitamin D represents **% of the market, followed by multi-vitamin supplements (***). Vitamin B and ...
4.2 A wide range of prices that reflects the diversity of the offer
Consumer price index for foodstuffs
The first way to look at the price of food supplements is to look at the price of foodstuffs in general, of which supplements are a part. The data provided by the Belgian National Institute of Statistics show that the consumer price index of foodstuffs is ...
4.3 Towards naturalness and personalization
Towards more naturalness
New brands of organic and / or natural food supplements have risen to prominence: for example, we can cite the laboratory Bio-Life, which has a very wide range of all types of food supplements. The brand guarantees a high bioavailability of the ingredients contained in its products, as well ...
5 Regulation
5.1 The European framework on the food supplements market
The European Union has established a series of regulations, through Directive ****/**/EC of the European Parliament, whose objective is to protect the health of consumers and to ensure the transparency of information provided on food supplements. This directive defines food supplements as foodstuffs whose purpose is to supplement the daily diet, ...
5.2 Labelling of food supplements
As food supplements are part of the food category, they must also comply with specific labeling standards. Thus, the label must, among other things, include the following information:
The name "food supplement" The reference intake A warning about exceeding the recommended daily intake A statement that the supplements cannot replace a ...
5.3 The marketing of food supplements
Any marketing of a food supplement must be preceded by a notification to the public authorities. The company must prepare a notification application file, which must include the following elements
Information on the ingredients Nutritional analysis Product labeling
Source: ****
6 Positioning of the actors
6.1 Segmentation
- Laboratoires Trenker
- Pranarôm (Inula Groupe)
- Procter & Gamble
- Galephar
- Metagenics Europe
- Herbalgem (Inula groupe)
List of charts presented in this market study
- European market segmentation by product type
- Global market segmentation by region
- Size of the global dietary supplements market
- Domestic production in value
- Foreign trade
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Latest news
Procter & Gamble: Optimism - 15/05/2024
- - **Procter & Gamble worldwide sales for fiscal year 2022-2023**: $82 billion, up 2%.
- - A quarter of French people use electric toothbrushes, compared with 45% of Germans and 60% of Scandinavians.
- - Growth in the incontinence protection market: A niche that's growing by 5-10% a year.
- - **Investment in France**: 65 million euros to modernize and expand production capacity at the Amiens and Blois sites, with a total of around 500 million euros over seven years.
Pranarôm: Experts in essential oils for 30 years - 15/03/2023
- Pranarôm records +14% growth in 2022
- Pranarôm founded 30 years ago
- Part of the Inula Group, which includes Pranarôm, HerbalGem and Biofloral
- More than 250 essential oil references offered by Pranarôm.
- Three types of complementary therapies: aromatherapy, gemmotherapy and Bach flowers.
- 90% of the Pranarôm range is made from pure, organic, virgin plant oils.
- Pranarôm works closely with selected suppliers of raw materials from all over the world.
- The company provides some 8,000 hours of free training for pharmacists every year.
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the market for food supplements | Belgium
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