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Summary and extracts
1 Market overview
1.1 Definition and presentation
The academic mentoring market covers all activities for students (primary and secondary education) aimed at enabling them to improve their academic level: private or group mentoring in specific subjects, homework help, holiday internships.
It is at the high school and university level that students make the most use of academic support and studies show that it is the parents who, in most cases, are at the origin of the initiative. A distinction is made between the client (the final recipient of the service: the student) and the applicant (the parents).
The evolution of US market for academic tutoring is driven by the democratization of technology, which has progressively led to an increasing demand for private online courses. Service providers in the industry have indeed been adjusting their offering in order to meet the changing customers’ needs, to unconventional programs available on tablets, smartphones, or laptops that provide greater flexibility and lower cost efforts to the end user.
Companies in the sector, though, have to face the growing relevancy of two alternative solutions which might compromise their positioning: peer-to-peer mentoring and after-school sessions.
The main players in the sector are the Graham Holdings Company , Catapult Learning LLC and Chancelight Inc .
List of charts presented in this market study
- Répartition des organisations du secteur éducatif par type d'entreprise
- Répartition des entreprises de l'éducation selon l'évolution de leur nombre d'employés
- Chiffre d'affaires du soutien scolaire en ligne
- Répartition des parts de marché du soutien scolaire
- Répartition des parts de marché du soutien scolaire (corrigée)
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Latest news
Spectacular first-quarter growth for Huntington Learning Center - 15/05/2023
- Huntington Learning Center celebrated its 45th anniversary in June last year
- 10% increase in tutoring requests and academic assessments completed over the past year
- Huntington network of around 300 sites
- First quarter 2023: 90% increase in the number of centers with average sales of $100,000 or more per month
- By 2022, Huntington has opened six new centers and 11 of their current franchisees have opened an additional location
- Huntington has a combined total of 126 completed and ongoing supplemental tutoring and test prep programs in school districts across the country
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the tutoring market | United States
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