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Summary and extracts
1 Market overview
1.1 Definition and presentation
Stationery covers a disparate range of products used as a medium for writing or printing text. There are three main product groups: correspondence media (envelopes and cards), school supplies (notebooks, sheets, binders, notebooks, etc.) and administrative supplies (registers, pads, sheets, binders and presentations, business cards, etc.).
Worldwide, the stationery market is growing, mainly driven by emerging countries where education is on the rise, while economic development is accompanied by increased consumption of stationery products. In developed countries, however, the market is facing greater digitalization of society, which is reducing the need for stationery. The main producers of stationery products are Shandong Cheming Paper Holdings Ltd and Yuan-Kimberly Co, while the main specialist distributors are Corp Express, Office Depot and Sanya Haitian Goushu Center Co. In Europe, stationery production is dominated by Germany and Italy.
In Spain, the main newspaper and stationery retailers are: Beralan SL, Gelesa Gestión Logística SLU, Marina Bcn Distribuciones SL, Distribuidora Rotger SLU, Wh Smith Spain SL and Santos Ochoa SA. The market suffered from the covid-19 pandemic, which led to school closures for part of the year and the widespread use of teleworking. The digitalization of the economy intensified, penalizing the consumption of "functional" stationery products. However, the use of stationery products is expected to rebound slightly in 2020, and certain product categories, such as recycled products, are on the rise.
1.2 The global market
The global stationery market is set for significant growth, with sales forecasts showing an upward trend from **** to ****. In ****, stationery market sales were $**.** billion, rising to $**.** billion in ****. Projections indicate that this growth will continue in the years ahead. In ****, sales are forecast at $**.** billion, rising gradually to $**.** billion in ****, $**.** billion ...
1.3 The domestic market
To study the stationery market, we will use the following twoINE statistical codes:
CNAE: **** "Manufacture of stationery products" CNAE: **** "Retail sale of newspapers and stationery in specialized stores"
Between **** and ****, the stationery sector in Spain showed varied trends in terms of sales. Companies producing station ery items showed notable growth, with ...
2 Demand analysis
2.1 Back-to-school demand
The analysis of Google searches offered by the Google Trends tool is a way of finding out about the popularity of specific searches over a given period of time. The closer the Google Trends index for a given period is to ***, the more the term has been searched for in relation ...
2.2 Growing interest
Rising interest over ** years:
The graph opposite shows the evolution of "papelería" research between **** and **** in Spain. Two trends stand out:
Between **** and ****, there was a drop in interest in this search in Spain. The index fell from **.* in **** to **.* in ****. The year **** marks a turning point. From **** onwards, interest ...
2.3 Spanish spending on stationery
In order to study Spanish spending on stationery, we will analyze this spending according to the following product groups defined by the INE:
Stationery (***) Other stationery and paint items Textbooks Calculators and other data processing equipment
Expenditure trends :
Between **** and ****, Spaniards' total spending on stationery items showed significant variations in terms ...
2.4 Stationary Fetish
The "Stationary Fetish" trend refers to a marked passion for stationery items, such as notebooks, pens, diaries and similar supplies. Unlike parafilia or a psychological disorder, this inclination is seen as an expression of individual creativity, personality and style. Stationary Fetish enthusiasts find these items a source of inspiration, motivation and ...
3 Market structure
3.1 Value chain
Raw material procurement: This stage includes the acquisition of the raw materials needed to manufacture paper-based stationery products. Production: Paper-based stationery products are produced in specialized factories. The same applies to other stationery products such as pencils and pens, which are produced in specific factories. Distribution: Stationery products are sold in ...
3.2 Stationery production
Between **** and ****, the number of companies dedicated to stationery manufacturing in Spain showed significant variations. In ****, there were *** companies, but this number fell by **.*% in **** to *** companies. In ****, a slight drop further reduced this figure to *** companies. A recovery was seen in **** with an increase to *** companies, before dropping again to ...
3.3 Distribution
Between **** and ****, the number of paper mills in Spain showed an overall downward trend, followed by a slight recovery. In ****, there were **,*** paper mills, but this number fell by **.*% to *,*** in ****. After ****, the number of paper mills only increased, without catching up with the number of paper mills in ****. Indeed, in ...
4 Offer analysis
4.1 Offer typology
The table below shows the range of stationery on offer:
Source: ****
4.2 Price trends
The graph below shows price trends for paper products and other stationery products. From **** to April ****, the Spanish consumer price index for paper products and other stationery and drawing materials showed an upward trend. Paper products rose significantly, from **.** in **** to ***.** in April ****, with a particularly notable increase between ****, the reference ...
4.3 Rising production costs
Mills manufacturing stationery products:
Between **** and ****, the cost of intermediate consumption and personnel in the stationery manufacturing process in Spain rose significantly. Intermediate consumption rose from ***.* million euros in **** to ***.* million euros in ****, showing a particularly sharp increase between **** (***). At the same time, personnel costs have fluctuated slightly, rising from ** million ...
4.4 Supply trends
Sustainability: A growing demand for stationery products made from recycled materials and with environmentally-friendly production processes. Minimalism: A focus on simple, elegant designs, with few decorative elements and an emphasis on typography and white space for a clean, professional look. Personalization: A growing trend towards personalizing diaries, business cards, labels and ...
5 Regulations
5.1 Regulations
Stationery stores in Spain are governed by the"Ley */****, de ** de enero, de Ordenación del Comercio Minorista", which regulates the distribution trade.
Finally, the Nuñez Esteban law firm reminds us of the various important points to bear in mind when opening a stationery store:
Opening license: Essential to operate ...
6 Positioning the players
6.1 Segmentation
- Arconvert Sa.
- Hamelin Brands Sl
- Tompla Industria Internacional Del Sobre Sl
- Apli Paper Sau
- Formularios Europeos Sa
- Distribuidora Rotger Slu
- Santos Ochoa, Sa
- Zinet Media Global Sl
- Vasco Informatica Sl
List of charts presented in this market study
- Sales trends in the stationery sector
- Growth in the number of paper products manufacturing companies and their added value
- Personnel trends at stationery manufacturers in Spain
- Gross operating surplus in the Spanish stationery industry
- Growth in the number of paper mills in Spain
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