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Summary of our market study
The French market for self-defense products is estimated at 60 million euros.
Demand for self-defense products, self-defense courses and private security services is growing.
The global self-defense market, estimated at $2.9 billion in 2021, is expected to grow at a compound annual growth rate (CAGR) of 5%. The United States is the largest market for self-defense weapons, with 18 million sold.
In France, the private security sector is valued at 8.4 billion euros. 69% of those surveyed in 2022 believe that insecurity is on the rise. The demand for weapons and self-defense courses is undergoing a notable feminization, with a sharp rise in reported rapes and sexual assaults, from 15,000 to 343,000 cases in just a few years. The number of women practicing self-defense disciplines such as Krav-Maga is on the rise.
Self-defense disciplines such as judo and taekwondo have a strong following, with notable female representation.
Companies offer a range of products, from tasers, tear gas canisters and telescopic batons to blank guns and personal defense kits designed for women. The cost of these items varies, with tasers ranging from 40 to 100 euros, and items such as tear gas canisters costing over 10 euros.
The carrying of self-defense weapons is closely monitored by regulations, with individuals required to justify the legitimacy of carrying such items.
Players in the self-defense market
- SD Equipements is a well-known supplier of security and defense equipment.
- Based in Paris, Maxiprotec is a major player in the personal security sector.
- Securicount online gunsmith
- Baumel online gunsmith
- Ducatillon expands self-defense market with online presence dedicated to hunting and fishing equipment
- A subsidiary of SD Equipements, Armurerie Loisir offers a targeted selection of recreational shooting and self-defense equipment
- Hadjime targets a niche self-defense segment, selling specific training equipment.
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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Self-defense is the principle of protection against unjustified aggression. Everyone must have a legitimate reason for carrying (in their vehicle, for example) or carrying on their person a category D weapon (weapons that can be bought and held freely).
In the event of a security check (bag or vehicle check....), the individual must be able to provide a valid reason. to determine whether you have a valid reason for carrying or transporting a weapon, the police, or the judge in the event of a dispute, take into account the place, circumstances and context. Legitimate reason is examined on a case-by-case basis. There are 3 main types of self-defence weapon:
- Electrical stun guns such as tasers, shockers or electric fists;
- Defensive batons such as telescopic batons, truncheons or tonfa ;
- Gas or gel incapacitating weapons, such as tear gas or tear gas canisters.
The size of the global self-defense market reached $2.9 billion in 2021, and is expected to grow at a compound annual growth rate of 5.4% to 2030. In France, the number of firearms is estimated at 15 million, i.e. almost one weapon for every 4 individuals (this figure also includes unregistered weapons derived from illegal trafficking).
The main suppliers of defense and self-defense equipment known to date are as follows: SD Equipements, Maxiprotec, Securicount, Baumel, Ducatillon, Armurerie Loisir, and gunsmiths in general. According to Yonathan Malet, founder of the AntiAgression website, the self-defense market has been growing by 20% a year for the past 4 years. At the very start of the lock-in, he even recorded a 20-30% increase in sales over a two-week period. the growth in reported incidents of sexual violence in particular is exponential in France, doubling between 2013 and 2021.
But this growth in reported incidents does not correspond equally to the growth in sexual violence actually perpetrated. Indeed, after the liberation of speech that followed the Weinstein affair and the #MeToo movement, victims have more often revealed the facts than they did in the past. This increase in the popularity of self-defense products therefore seems to stem more from greater media coverage and awareness of violence and insecurity, than from an increase in that insecurity itself, according to Slate.
1.2 The global market
Global market size:
In ****, the global market for self-defense products is estimated at $*.* billion, and is expected to grow at a CAGR of *.*%.
World market sales trends and forecasts
The United States is of course the world's leading market for self-defense weapons, since it is legal to carry firearms. ** million weapons ...
1.3 The French market
The private security market in France:
The market size of the private security sector in France is estimated at *.* billion euros in ****.
Growth in sales for the private security sector France, ****-****, in millions of euros Source: ****
The private security market in France is broader than that of self-defense, but it ...
2 Demand analysis
2.1 A growing sense of insecurity
Increase in the number of assaults:
The number of assaults outside the family has been rising in France in recent years. In ****, nearly ***,*** cases of assault and battery outside the family were recorded, a figure that has risen by **% in five years.
Change in the number of intentional assaults France, ****-****, ...
2.2 Feminization of demand
Rape and sexual assault on the rise in France :
Trend in the number of sexual assaults France, ****-****, in thousands Source: ****
In France, the number of rapes and sexual assaults is rising sharply. From **,*** rapes and attempted rapes to **.* thousand between **** and ****. Other sexual assaults have risen from **.* thousand to ** thousand ...
2.3 Web analysis of demand
Seasonality of demand:
The Google Trends index enables us to evaluate the interest and number of searches over a given period and for a given region. In this way, we can analyze the search interest for self-defense on the Internet.
Evolution of Google searches for the term "self defense France, ****-****, ...
3 Market structure
3.1 Number of practitioners
It is very difficult to count the number of self-defense practitioners in France, as there is no real federation, and practice is not necessarily regular (***). In any case, France is a major martial arts and combat sports country, as evidenced by the number of licensed practitioners, and is thus highly conducive ...
3.2 Geographical distribution
In this section, judo-jujitsu clubs have been chosen to reflect the geographical distribution of self-defense practice in France in clubs or associations, as they are the most representative: the FFJ is the federation with the largest number of licensees and clubs for combat sports, martial arts and self-defense; and self-defense classes ...
3.3 Organization: Federations, centers, associations and teachers
Sports federations :
French Judo-Jujitsu Federation French Karate Federation French Taekwendo Federation French Aikido Federation French Kick-Boxing Federation European Krav-Maga Federation
Multi-sport federations :
French Federation of Sport for All French Federation of Combat Sports and Martial Arts
The main centers :
There are a multitude of centers and dojos in France where you ...
3.4 Leading self-defense equipment companies
Here is a list of the main companies selling self-defense equipment (***).
Source: ****
4 Offer analysis
4.1 Self-defense classes
The different types of self-defense courses :
Krav-Maga: for attacking and defending, combines numerous techniques such as boxing, karate, Greco-Roman wrestling and jiu-jitsu. It is used by numerous security agencies and secret services, notably in Israel. Jiu-jitsu: a hybrid style designed to neutralize the opponent's center of gravity. Use of arm locks, ...
4.2 Products for self-defence training
The products below allow you to practice self-defense:
Source: ****
4.3 Self-defence weapons
The self-defense weapons below can be used to defend yourself in the event of aggression.
Source: ****
4.4 Offer diversification
Self-defense on social networks:
Online courses (***).
On TikTok, the SelfDefGirl account promotes a kit containing a glass breaker, an ice pick, a belt cutter, a brass knuckle, a small blade concealed in a fake key and a pepper spray. These objects and defensive weapons are pink in color and decorated with ...
5 Regulations
5.1 Self-defence
Main texts :
Art. ***-*:
A person is not criminally liable if, faced with an unjustified attack on himself or another, he simultaneously performs an act in self-defense of himself or another, unless the means of defense used are disproportionate to the seriousness of the attack.cess of self-defense or the legitimate ...
5.2 Self-defense weapons regulations
There are different categories of weapons: category A, subject to authorization, category B, subject to authorization, category C, subject to declaration, and category D, which can be purchased and held freely. [***].
In this section we only deal with category D weapons.
Main weapons classified in category D :
Objects that may constitute ...
6 Positioning the players
6.1 Player segmentation
- Superprof
- Adidas
- Décathlon France
- Go Sport France
- Ducatillon
- Armurerie Loisir (SD Equipements)
- SD Equipements
- Maxiprotec
- Mizuno
List of charts presented in this market study
- Market trends and forecasts for self-defense products
- Sales trends in the private security sector
- Do you feel that crime has increased in recent months?
- Change in the number of intentional assaults
- Change in the number of homicides
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Latest news
French Tech: conquering China, Superprof's crazy challenge - 29/01/2024
- The target market is China, a market of over 1 billion people with a rapidly rising middle class.
- Superprof is a platform that connects private tutors with students.
- Superprof has joined forces with Tencent to comply with China's domestic data hosting regulations.
- Superprof operates in fifty countries.
- Superprof has made sixteen acquisitions to facilitate its international development.
- Superprof has forecast sales of 42 million euros in 2023, and plans to achieve 100 million euros in revenues by 2025.
- The company is self-financed, and Superprof plans to launch its service in China in mid-February.
- Superprof discontinued its activity in South Korea due to the difficulty of breaking into this market.
Adidas still going strong despite the Kanye West scandal. - 20/11/2023
- Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
- Yeezy sneaker sales accounted for 7% of Adidas sales.
- Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
- Resale prices for Yeezy sneakers vary between 100 and 300 euros.
Intersport to the rescue of Go Sport - 08/06/2023
- Intersport takes over 72 Go Sport stores
- 1,446 employees taken over out of 1,574
- 50 Go Sport stores will become Intersport
- 22 Go Sport stores to remain Go Sport
- Target: 250 new Go Sport stores by 2030
- Target sales: over €650 million
- Intersport - 800 Intersport stores
- Intersport sales in 2022: 3.3 billion euros
- Intersport target with the arrival of Go Sport: 4.4 billion euros
- Decathlon sales: 4.5 billion euros
Mizuno, the Japanese sports equipment manufacturer that didn't know how to sell itself - 06/06/2023
- The company is one of the doyennes of the sports industry.
- Its sales reached 1.4 billion euros last year. 65% of its sales come from Japan.
- It opened up to the rest of the world some twenty years ago.
- It decided to venture into the sneaker market in 2018.
- In Europe, running represents 70% of its revenues.
Vietnam: Nike and Adidas subcontractor lays off 6,000 workers - 13/05/2023
- Vietnamese footwear manufacturer produces for Nike and Adidas
- Vietnam is one of the world's largest exporters of textiles, footwear and furniture.
- 6000 permanent employees of PouYuen Vietnam will lose their jobs.
- PouYuen is Ho Chi Minh City's largest employer with almost 50,000 employees.
- The slowdown affected the footwear, clothing, construction and agri-food industries.
- More than 630,000 people lost their jobs or saw their working hours reduced in 2022, according to the Vietnamese Ministry of Labor.
E-commerce: Ducatillon mowed down by the purchasing power crisis - 20/02/2023
- Ducatillon: distance-selling specialist in hunting and outdoor leisure equipment
- 70 employees
- Sales 2021: €28.1 million, 2022: €21 million
- The Lille Métropole Commercial Court has declared the company in receivership
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the self-defence market | France
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